In this episode of The Marketing Slice, we discuss how to build the perfect shopping cart abandonment campaign.

Online shopping has been growing year-on-year for the past decade. We now spend more time online than ever before. Electronic devices are such a normalised, almost essential, part of our lives now that many of us are actually more comfortable shopping digitally.

Whilst it’s been proven that online shopping continues to grow, not all shoppers complete their purchases. Some buyers add numerous items to their digital bags and then simply leave, without so much as a goodbye. That’s the phenomenon that we call shopping cart abandonment.  

What is shopping cart abandonment?

Shopping cart abandonment is when a website visitor, i.e. a potential customer, adds items to their shopping cart, begins the check-out process and leaves without actually making a purchase. Cart abandonment is one of the key issues fought by digital e-commerce marketers today and is one of the biggest contributors to lost sales in the e-commerce industry.

In this podcast, we discuss 5 of the main reasons why shoppers abandon their carts, teach you 7 ways to combat shopping cart abandonment and offer 3 things you need to action right now to improve customer experience.

You can read this episode in full, along with helpful graphics and other great resources over on our website.

If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at [email protected]. It’s time to get your tools talking and we can help you do it!

In this episode, we discuss what it means to have a marketing strategy that is truly omnichannel, as well as suggest our 7 best practices for getting started.

Providing that omnichannel experience is something that most marketers are striving towards in 2021. And with so many different marketing channels out there, the majority of brands are already utilising multiple channels to communicate with their customers and prospects.

However, simply making use of multiple channels does not automatically equate to an omnichannel experience.

An omnichannel marketing strategy is so much more than that. It's about providing your customers with a completely seamless experience from the very first touchpoint to the last. This means that, regardless of the channel your customer is using, each interaction should feel like a continuation of the previous one, with every channel working together to create a unified and consistent brand message.

You can read this episode in full, along with helpful graphics and other great resources over on our website.

If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at [email protected]. It’s time to get your tools talking and we can help you do it!

Hello and welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now.

I’m Dominique Daly and in this podcast, we will be discussing the differences between a Data Warehouse and a  Data lake. You can read this episode in full, along with helpful graphics and other great resources over on our website.

What is a data warehouse?

Data warehouses typically store data from various sources, integrating the source data to provide a unified view. These sources can include transactional systems, application log files, relational databases and more. The data in question is most often historical data required for periodical queries; this historical record is referred to as a business's ‘single source of truth’.

What is a data lake?

A data lake is a repository that allows for the storage of vast amounts of raw data, that is, data that has not been prepared, processed or manipulated to fit a particular schema. Data lakes are typically housed within a Hadoop technology environment; Hadoop is an open-source software framework that facilitates massive data storage capabilities. 

In the episode, we cover 8 key areas where data lakes and data warehouses differ and discuss the benefits of each for your company.

We also have associated guides, videos, blogs, and infographics that can all be found at www.hurree.co. 

So here we go…

In this episode of The Marketing Slice by Hurree, our Content Specialist, Stevie Langford, discusses data warehousing and business intelligence and illustrates their importance for marketers looking to optimise their strategies and achieve business goals. 

This podcast answers the questions: 

• What is a data warehouse?
• What is business intelligence?
• How do data warehousing and BI relate to marketing?
• What opportunities can marketers achieve with the help of business intelligence? 

Practising business intelligence without a data warehouse can have its downfalls. As you will find out when listening to this podcast - data warehouses organise and standardise data making it easier for BI software to analyse and therefore more effective for organisations to utilise. 

Data warehousing and BI tools eliminate individual perspectives which, in turn, enhances lead generation, streamlines productivity and empowers businesses to make decisions that are strategically relevant - providing an overall healthier organisation. 

If you prefer, you can access the text version of this podcast right here.

Enjoy!

If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at [email protected]. It’s time to get your tools talking and we can help you do it!

Welcome to The Marketing Slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now.

In this episode of the Marketing Slice by Hurree, our content marketing executive, Dominique, answers the question: What is Data Integrity? 

Data integrity is the practice of ensuring data remains accurate, valid and consistent throughout the entire data life cycle.  There is both logical data integrity and physical data integrity. 

In this podcast, we will discuss various ways in which data integrity can become compromised: 

• Human error
• Transfer errors
• Cyber threats
• Compromised hardware 
• Remote working
   

We also discuss some principles for ensuring data integrity is protected: ALCOA+.

If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co.

Thanks for listening! 

In this podcast, we will be explaining exactly what it means to be a B2B SaaS marketer, along with our top tips for success.

Marketing your B2B SaaS product is a whole different ball game to any B2C marketing campaign. This isn't just your brand trying to communicate with and influence one person to purchase your product.

With B2B SaaS marketing you have got to firstly get in front of the executives, administrators or coordinators, and give them the desire for your software. Then, you need to make your way up the command chain as it's unlikely that the exec-level employees have the purchasing power, so you are relying on these consumers to advocate for your product and help sell the solution.

Carrying this off successfully requires a different approach to the norm.

In the podcast, we detail 8 B2B SaaS marketing insights & tips for success, so get listening now to discover how you can get on the radar of your prospective customers.

You can also view a written version of this content if you'd prefer here.

If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at [email protected]. It’s time to get your tools talking and we can help you do it!

In this podcast, we will be discussing how to become a human experience-centred brand.

This episode will enable you to: 

• Master the characteristics of customer experience (CX), user experience (UX) and human experience (HX).
  
  
• Unlock 3 key case studies that examine how top fashion and beauty brands optimise their business potential and success rates with CX, UX, and HX.
  
  
• Action our 5 steps to become a fully HX-centred brand. 

There are also plenty of statistics from marketing gurus and industry experts to help you along the way. 

Let’s face it, common business and marketing practices are constantly evolving. The traditional ‘hard sell’ and ‘pushy promotions’ just don’t cut it these days. People need more. 

That means considering your customers and users as people rather than price tags, footfall numbers, or user IDs; it means considering consumers as humans that have empathy, awareness, and purpose.

That makes sense, right? But what is customer experience? What is user experience? What is human experience? And why are these three acronyms so integral to successful business and marketing strategies?

This podcast will enable you to fully utilise your potential and realise that the world is changing and it’s important for you to change with it. 

So, what are you waiting for? Listen now and start strategising!

You can also download the written version of this podcast if you'd prefer here.

If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at [email protected]. It’s time to get your tools talking and we can help you do it!

In this podcast, we're going to explore the pros and cons of big data.

You might find yourself asking... what is big data? How big is big data?  And what are the pros and cons of big data? 
 
If this sounds like you, then you have definitely come to the right place.

Big data is the term used to describe a collection of data sets that are so large and complex that they require more than just the conventional means of processing.

It can be said that almost every organisation that’s currently active in the market makes use of big data. And nearly every department in a company can benefit from the insights that big data can offer. But handling vast amounts of information can come with problems as well as benefits.

So, what are you waiting for? Dive into this podcast and get answers to those all-important questions.

You can also check out the written version of this podcast if you'd prefer here.

If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at [email protected]. It’s time to get your tools talking and we can help you do it!

In this podcast, we will be giving you an Essential Guide to Data Integration. We also have associated guides, videos, blogs, and infographics that can all be found at www.hurree.co.

What is data integration?

Data integration is the process of taking data from multiple sources and combining it to achieve a single, unified view. 

The product of the consolidated data provides users with consistent access to their data on a self-service basis. It gives a complete picture of key performance indicators (KPIs), customer journeys, market opportunities, etc.

In this episode we cover: 

• Marketing Data Integration
• Why Implement Data Integration?
• Types of Data Integration
• Data Integration Techniques
• Benefits of Data Integration
• Data Integration Strategy
• Conclusion

To read the text version of this guide in full, head over to our website here.

To book a demo of Hurree's data integration platform, fill in a quick form here.

If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening! 

In this podcast, we're going to guide you through, step-by-step, how to create a social media marketing strategy.

Social media is a must-have part of every brand's marketing strategy. 

For each minute you don't have a presence on social media you are losing out on key sales and leads to your competitors. Social media is where users actively turn to when searching for real reviews and recommendations to the products or service you offer. Sure, your website is great and super informative, but it fails to show the human side of your brand. This is how your current and future customers build a real connection, trust and loyalty to your company.

To help you get on your way to creating a social media marketing strategy that will increase brand awareness, enhance customer relationships and boost lead generation and revenue, you can listen to our step-by-step guide that covers the following key areas:

1. Choose your networks
2. Set up & optimise your profiles
3. Check out your competitors
4. Find your brand personality and voice
5. Define your goals and objectives
6. Decide on a posting schedule
7. Great creative with content ideas
8. Create a content calendar
9. Social advertising and influencer marketing
10. Engage with your audience
11. Analyse and adapt

If you'd like to download the written version of this guide, filled with resources and templates to help aid your social media marketing strategy further, please visit the link below:

👩🏼‍💻  How To Create a Social Media Marketing Strategy Guide Download  💫

Plus, if you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at [email protected]. It’s time to get your tools talking and we can help you do it!