SaaSy AF

Did you know an engaged workforce can increase profits by up to 21%?

It's not all about the profit though. Over recent years, employee engagement has become a key factor for many job seekers and employees, which means it has become increasingly crucial to employers as well. 

In this episode, we'll go through:

• What is employee engagement?
• Why is employee engagement important?
• Data-backed strategies to engage your employees better
• And more!

If you'd like to read about employee engagement, you can check out the blog.

And don't forget, you can access ebooks, downloads, templates and more on our website, hurree.co. 

In this episode, we explore the benefits of an email dashboard and the best metrics to include to fully assess email marketing performance. 

Email marketing dashboards are a great way to display, measure and track the most valuable data for your email marketing and will give you the key data to gauge how close you are to achieving your email marketing goals. 

Before creating your dashboard, you should consider the goals of your email campaign. Is it to generate revenue, distribute new content, drive traffic to your website or nurture your existing subscribers? Once you have determined your goals and objectives, you can start deciding which metrics will be most relevant to include to show overall success and progress towards your goals.

Some of the best metrics include: 

1. Click through rate 
2. Conversion rate 
3. Bounce rate 
4. Unsubscribe rate 
5. List growth rate 
6. Spam complaints

Prefer to read about it? Then check out the blog here.

And don't forget, you can access ebooks, downloads, templates and more on our website, hurree.co. 

In this episode, we show you how you can more effectively manage your projects using data dashboards.

Project management can be quite complex, taking a lot of time and resources, especially when trying to track goals and progress across different platforms. While a lot of project managers rely on spreadsheets and GANTT charts, one of the best tools to keep track of essential elements is a project management dashboard.

In this podcast, you'll learn:

• What a dashboard is
• The benefits of a dashboard
• How to use a dashboard to manage your projects
• And more!

Prefer to read about it? Then check out the blog.

And don't forget, you can access ebooks, downloads, templates and more on our website, hurree.co. 

In this episode, we explain the KPIs you should be tracking to get the most out of your social media marketing strategy,

Social media is now recognised as an entire business function, rather than just a marketing tool, so naturally managing and reporting on it is an incredibly time-consuming task.

It’s probably very obvious, but when done effectively, the hard work is rewarded. In fact, 78% of consumers are willing to buy from a company after having a positive experience with them on social media, so it certainly pays off to do it well.

With that being said, how do you know how well your social channels are actually performing? There is a lot of data available, but we're spotlighting the 11 KPIs that we believe are most useful in tracking the effectiveness of your social media channels.

We also have informative guides, videos, blogs, and infographics available at www.hurree.co.

In this episode, we explain the definition of a vanity metric and give you top tips on how to identify them, along with examples of common ones to avoid. 

Many of the analytics tools available to marketers will have dashboards with various graphs, metrics and reports, but just because it’s on the dashboard doesn’t necessarily mean it will be the data you need.  While it’s still useful to know how many people read your blog, liked your Facebook post or opened your email, do these metrics actually tell you enough about your campaign’s performance, or are they simply vanity metrics?

Vanity metrics are the KPIs or metrics that look good at a glance, but they don't provide much of an impact on any of your future marketing decisions, or shape your strategy. It’s important to be able to identify vanity metrics so that you don’t waste time tracking values that are meaningless.  

When deciding what metrics to measure, ask yourself the following questions: 

• Will the metric lead to a decision or a course of action?
• Can the results of this metric be easily reproduced in future? 
• Is the metric accurate and does it tell the full story?

Listen to this episode of the Marketing Slice to dive deeper into vanity metrics and learn which ones are best to avoid and why. 

In this episode, we will go over the biggest KPI mistakes we’ve seen and how you can avoid them.

KPIs are crucial to your overall business success. They help keep you on track, make decisions, and achieve your overall business goals. So, it can be really disheartening when you take the time to create and track your KPIs but aren’t seeing the results. Even worse is when you aren’t sure what’s going wrong.

It's easy to get bogged down in vanity metrics or leave your KPIs unattended. To make the most of your KPIs, it's important to ensure you're following KPI best practice, including:

1. Not making KPIs that are specific or measurable
2. Measuring too much
3. No ownership of KPIs
4. Working in a silo
5. Tracking KPIs manually
6. Comparing yourselves to others
7. Not reviewing your KPIs regularly
8. Not acting on KPI results

Listen to this episode of The Marketing Slice to find out how you can avoid these mistakes and make your KPI programme a smashing success.

If you would prefer to read about these KPI mistakes,  you can check out our blog post here.

In this podcast, we explore the best KPIs that customer success teams should be tracking to maximise their success. 

The overall success of your company is inherently linked to the success of your customer. Customer success recognises that a satisfied and thriving customer is an essential component when growing your business. It’s a proactive process of anticipating and recognising customer challenges and needs, and provides solutions and answers before a problem even arises. 

When carried out effectively, customer success can improve customer retention, satisfaction and brand loyalty, therefore reducing churn, ultimately driving revenue for the business. 

Tracking customer success is crucial as it allows you to: 

• Establish a consistent revenue stream 
• Reduce customer churn 
• Turn customers into brand advocates 
• Upsell and cross sell more effectively 
• Improve your product or service offering 
• Increase employee engagement and morale 

With most businesses having a dedicated customer success team gathering customer data from various tools and platforms, it can be difficult determining which data is of most benefit to measure. Within this episode, we cover some of the most relevant KPIs for customer success teams. These include: 

1. Customer churn 
2. Net promoter score (NPS) 
3. Customer satisfaction score 
4. Monthly recurring revenue 
5. Customer lifetime value (CLV) 
6. First contact resolution rate (FCR) 
7. Customer support tickets 
8. Customer retention rate 

Listen to this episode of The Marketing Slice to dive deeper into each of these KPIs and learn how they can benefit your business.

If you would prefer to read about the best KPIs for customer success teams,  you can check out our blog post here.

In this podcast, we explore the nature of working in a marketing agency and why setting, tracking and measuring KPIs is so vital.

With over 90% of agencies relying on word of mouth referrals to drive new business, it's critical that they impress their existing customers.  One way to do that is by being able to quickly show the performance of campaigns, highlight the value of your services and show that the client is getting a good return on their investment. Using an automated marketing analytics dashboard will help massively in doing this.

Marketing dashboards can provide a unified experience for clients to view and understand campaign performance, without which hours may be wasted  manually collecting and combining data to retrieve the same insight.

Before starting any type of marketing campaign however, you need to know how you’re going to define success. What is important to one client may not be to another, so it’s crucial you have a clear understanding of the goals of each of your clients.

Within this podcast, we cover some KPIs that marketing agencies should be tracking.  These include:
1. Website traffic to lead ratio
2. Customer lifetime value 
3. Marketing qualified leads (MQL)
4. MQL to SQL conversion ratio 
5. Customer churn 
6. Social media conversion rates 
7. Return on investment 

Listen to this episode of The Marketing Slice to dive a little deeper into each of these KPIs.

If you would prefer to read about the best KPIs for marketing agencies,  you can check out our blog post here.

In this podcast, we explain the definition of a key performance indicator (KPI) and why it is important in business.

When working towards a goal, it can often be difficult to see what progress has been made and how far away the overall target is. That’s where KPIs come into the picture. A KPI is a quantifiable measurement used to assess the progress and performance of a given target within a company.

At its highest level, an organisation can have KPIs that assess the entire company performance, or on a lower level, there can be more specific KPIs that examine the effectiveness and success of specific teams, departments or individuals.

Within this podcast, we cover the benefits of setting KPIs and why they are important. These include:
1. Keeping staff engaged and on track
2. Monitoring progress and overall company healthy
3. Allowing you to make decisions
4. Detecting patterns over time

Listen to this episode of The Marketing Slice to dive a little deeper into each of these benefits, the 11 different types of KPI and how they can help your business.

If you would prefer to read about the definition of a KPI instead,  you can check out our blog post here.

In this podcast, we explore the 7 KPIs your SaaS business should be tracking to ensure success.

COVID-19 changed the way in which people work and altered the landscape of how the world does business as a whole. Back in March 2020 when companies were suddenly forced to work remotely, SaaS companies were in an excellent position to benefit from the changes brought on by the global pandemic. Even before COVID-19, the SaaS industry was growing and is still showing no signs of slowing down.

While this is great news for SaaS companies, this also poses its own risks: the more the industry grows, the more competition there is, especially with the emergence of new technologies and innovations. It is more important than ever for businesses to manage and measure their performance. Spotting areas where further resources and attention is needed will help SaaS companies get ahead of their competition and likewise, measuring performance to see what strategies are working well is crucial. That's where KPIs come in.

The 7 KPIs every SaaS company should be tracking include:

1. Customer churn rate
2. Revenue churn
3. Monthly recurring revenue
4. Customer acquisition cost
5. Customer lifetime value
6. Net promoter score
7. Lead velocity rate

Listen to this episode of The Marketing Slice to dive a little deeper into each of these KPIs and how they can help your business.

If you would prefer to read about the KPIs instead, you can check out our blog post here.