SaaSy AF

While AI is becoming a part of our daily lives, it's crucial to consider the ethical challenges it presents. 

In this episode, we delve into the ethical implications of AI and specifically, the rise of generative AI.  We explore how generative AI can be biased, unfair, and unsafe, and emphasize the importance of transparency and accountability in its use.

We'll cover a range of topics, including:

• Traditional vs generative AI
• The ethical issues of generative AI
• How to practice responsible AI
• And more.

If you'd like to read along or want access to the text, just visit our blog.

And don't forget, you can access ebooks, downloads, templates and more on our website.

AI is transforming how businesses operate - from automation and decision-making to customer service and resource allocation. 

In this podcast, we'll explore real-life examples of companies harnessing the power of AI in diverse business processes, with valuable insights on how you can leverage AI to drive innovation within your own organisation, including:

• Sephora
• Amazon
• Google
• Lyft
• Spotify
• Starbucks
• And more...

If you'd like to read along or want access to the text, just visit our blog.

And don't forget, you can access ebooks, downloads, templates and more on our website.

What does a marketer actually do? With so many different types of marketing and job roles out there, it's not always an easy question to answer. But what if I told you that marketers can change the world? That's right - there are marketing campaigns throughout modern history that have had a profound and lasting impact on the world we live in today.

In this podcast, we dive into some of our favourite history-changing marketing campaigns that prove just how much of an impact marketing can have on our world. From diamonds to sports apparel to women's razors, we explore the fascinating stories behind these campaigns and how they shaped our values, beliefs, and even our way of life.

Some of the topics covered include:

• De Beers history changing diamond campaign
• The Nike partnership that transformed sports marketing
• Gilette's impact on beauty standards
• And more!

If you'd like to read along or want access to the text, just visit our blog.

And don't forget, you can access ebooks, downloads, templates and more on our website.

Any good marketing strategy takes into account not just your own objectives and goals, but what is happening within the marketing industry as well. 

Marketing trends, especially recently, have come through fast, with some lasting the test of time and others fading just as quickly as they appeared.  That can make it difficult to forecast what's coming and incorporate that into any plans.

This episode should help with that. We look at a brief summary of what happened in marketing in 2022 and look to what (we think) will be 2023's biggest trends, including:

• Zero-party data
• Interactive content
• Shorter video
• Agile marketing
• The rise of zero-click content
• More reliance on data
• More emphasis on social responsibility
• The death of Twitter?

If you'd like to read along or want access to the text, just visit our blog.

And don't forget, you can access ebooks, downloads, templates and more on our website.

Resources mentioned in the show:

• 9 Brands That Will Inspire Your TikTok Strategy
• Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World

Meetings are an everyday part of working, but in recent years, they seem to have taken over our daily schedules. Whether you’re a CEO, COO, or just someone looking to make a difference in how your company operates, many of us are seeking out ways to be more productive, especially in meetings. 

We've put together a few examples of how real companies are changing they way they run meetings to make them more effective and productive, including:

• Shopify
• Amazon
• Google
• Tripping.com
• Modal Forms
• And more!

If you'd like to read along or want access to the text, just visit our blog.

And don't forget, you can access ebooks, downloads, templates and more on our website.

Since it launched in 1985, Microsoft Excel has been a powerhouse in the world of data analysis and business processes across the globe. You would expect the software to be a polished, reliable and foolproof tool, leaving no room for error, however that is not always the case. While it is an effective tool, it brings with it its own set of risks, with some companies having learnt the hard way.

Listen to this episode to find out how some of the largest companies in the world including Kodak, Barclays, Public Health England and even MI5 have made simple errors in their spreadsheets that have cost them millions.

If you would like to read this instead, just visit our blog here.

And don't forget, you can access ebooks, downloads, templates and more on our website.

Brand awareness. It's an important marketing OKR - 77% of B2B marketers say brand awareness is crucial for growth - but historically, it has been tricky to measure and even trickier to justify ROI. Why?

Brand awareness is not a metric that exists in a simple format. To measure and report on it, you need to look at a number of different metrics and KPIs for context. But what exactly are those metrics? That's the question we try to answer in our latest podcast. 

Listen to the episode to find out:

• What is brand awareness
• What metrics you should be measuring
• The tools you need to track them
• And more!

If you'd like to read along, you can check out our blog here. 

And don't forget, you can access ebooks, downloads, templates and more on our website.

TikTok has become a social media juggernaut. It is far and away the  fastest growing social media platform, growing by 87% in 2020 alone, and is expected to reach 1.8 billion users by the end of 2022.

However, as a relatively recent addition to the social media landscape, there are a lot of conflicting theories for how to use TikTok effectively for business. We find the best way to get started with a new platform is to see examples of brands that are doing it right. So we've put together a list of brands that are killing it on TikTok to show you how you can use it to grow awareness, engage users, and generally amp up your marketing strategy.

Listen to find out what brands we love and why. And if you'd like to read along, you can check out our blog here.

And don't forget, you can access ebooks, downloads, templates and more on our website.

The gestalt principles look at human perception and are based on the human tendency to intuit patterns when processing information, including visual information.

One of the core tenets of the principle, which translated from German means ‘unified whole’, is that people tend to group similar elements, recognise patterns, and simplify complex images.

So, what does this have to do with dashboard design?

In short, everything, given that the gestalt principles define how humans perceive the world. Design, in this case, is just another complex set of visual information that people have to make sense of. 

When it comes to dashboards specifically, the gestalt principles or gestaltism can help in a myriad of ways. To find out exactly how though, we’ll go through some of the principles in this podcast and outline how you can apply them when building your dashboards.

If you would prefer to read about it, just check out the blog here.

And don't forget, you can access ebooks, downloads, templates and more on our website, hurree.co. 

Dashboards provide a clear, visual representation of your data by highlighting overall progress towards key goals. In this episode, we will dive deeper into some of the benefits of dashboards and discover how to determine which KPIs and metrics you should include on your dashboard for optimum success.

For many marketers, the tricky part of building an effective dashboard is knowing which metrics and KPIs are the most important and relevant ones, especially when there is so much data to choose from. We go through our top tips you should consider when choosing the KPIs for your dashboard.  

If you would prefer to read about it, just check out the blog here.

And don't forget, you can access ebooks, downloads, templates and more on our website, hurree.co.