SaaSy AF

In this podcast episode, we’re going to be discussing the importance of identifying your target audience and outlining 5 steps you need to take to do this. 

You can read the full blog post here: https://blog.hurree.co/blog/identify-target-audience

Finding the ideal target audience is the key to optimising your conversions, making the most of your marketing strategy and your budget.

What is a Target Audience?

The definition of a target audience is a group of consumers or organisations who are most likely to purchase your products or services.

It’s important to note that the term ‘target audience’ is often used interchangeably with another term, ‘target market’. There are, however, subtle differences between the two.

The target market for a product is the people most likely to use the product, whereas the target audience for a product is the people most likely to purchase that product.

The most common data points that are used to define the target audience of a company are:

• Age
• Gender
• Education background
• Purchasing power
• Social class
• Location
• Consumption habits

Why identify a target audience?

• Build Stronger Connections

The more you find out about your target audience, the stronger connection you can build with consumers.

• Enable Market Segmentation

Market segmentation allows you to tailor your messaging to each audience segment, personalising your customer’s experience even more.

• Optimise Budgets Efficiently

Targeting your spending towards hyper-specific areas of the market increases your chances of conversion by efficiently spending your money where it matters most.

5 Top Tips to Identify your Ideal Target Audience

1. Know your company’s offerings inside and out
2. Identify trends within your current customer base
3. Conduct an in-depth competitor analysis
4. Conduct market research (primary & secondary sources)
5. Build your buyer personas 

If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening! 

As a brand, having a great personality is a key element for building a relationship with your customers, as well as having an edge over your competitors. 

Just like people, a brand without any personality is boring, and so won't appeal to many. Establishing the right personality from the offset and remaining consistent throughout all of your online and offline communication will enable you to attract and keep the right customers.

In this podcast, we discuss the brand personality framework coined by social psychologist, Jennifer Aaker. This framework groups brand personalities into five broad categories:

1. Sincerity
2. Excitement
3. Competence
4. Sophistication
5. Ruggedness

Each category is explained in-depth, along with 5 examples of companies today that have established great brand personalities.

If you want to learn more about how to build a brand that captures the attention of your audience and gives you life-long customers with our free guide: A Marketer's Guide to Building a Brand in 2020.

Enjoyed this podcast? Why not subscribe for free via any podcast app or on Spotify? Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. 

Thanks for listening! 

Building a brand is an exciting process for any business owner and marketer. You’re finally ready to bring to life all the ideas that you have had stored in your head for some time. What you do now will shape how people perceive your brand, increase your brand awareness, and hopefully drive new business.

In this podcast, we talk about the definition of branding, the key elements that make up a brand and why having a great brand is so important.

We then break down the process of creating a brand into the following 3 key steps which are discussed in detail:

1. Planning - The Intel Stage
2. Building - Bringing It All To Life
3. Execution - The Launch

If you haven't already, you are welcome to download the PDF version by following the link below:

A Marketer's Guide to Building a Brand in 2020


It contains some great imagery and examples to go alongside this episode - Enjoy!

If you liked this podcast, then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. 

Thanks for listening! 

Content marketing is a promotional method used by businesses globally. Amongst other things, it’s a key tactic for driving awareness of your brand, facilitating lead conversions, and establishing thought leadership.

But whether you’re a content marketing newbie or a seasoned pro, revisiting the ins and outs of your strategy is imperative if you want to keep ahead of your content competitors.

That’s why we’ve laid out a simple 7-step process to show you how to create an effective content marketing strategy: 

1. Define your goals

2. Establish your target audience

3. Identify keywords by establishing the problems your business solves

4. Run a content audit

5. Determine which content types you will use 

6. Create a content calendar & publish

7. Measure results 

If you haven't already, read the full article here:

How to Create an Effective Content Marketing Strategy (7 Steps)

If you liked this podcast, then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. 

Thanks for listening! 

Welcome to another episode of the Marketing Slice by Hurree, the show where the team at Hurree gives you marketing insights, hints, and tips to help improve your results right now. In this episode, Dominique Daly will discuss 10 competitor analysis tools that you need in your marketing stack. 

What is a competitor analysis?

Competitor analysis is the process of researching, categorising, and evaluating the strengths and weaknesses of brands that you deem to be a potential threat to your business. You can read our step-by-step guide to conducting a successful competitor analysis for the first time over on the Hurree blog. 

Conducting a competitor analysis is essential to understand the strengths and weaknesses of your business rivals. There are many benefits to conducting a thorough analysis of your competitors; you will: 

• Gain a better understanding of the market you operate within
• Learn more about how your target audience view your brand and its competitors
• Predict future opportunities for growth and expansion by identifying market gaps
• Identify product and feature development horizons
• Become more competitive with pricing
• Foresee threats arising from indirect competitor crossover

Marketing technology can be a significant help when it comes to conducting a competitor analysis that is rich with insights to inform your marketing strategy. We will divide these tools into six broad areas that correspond to a section of the competitor analysis process. These are: 

1. Market Research Tools 
2. Customer Feedback Tools
3. Operational Tools
4. SEO Tools
5. Traffic & Marketing Stack Tools 
6. Content Tools 

If you liked this podcast, then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening! 

In this extensive episode, we want to share with you our Essential Guide to Marketing Strategy. 

Having a great strategy in place creates focus, and provides a starting point and a plan of action to achieving all your ambitious marketing goals and objectives.

A marketing strategy is made up of a number of components, so to make this episode easier to digest, we've divided it up into chapters. Each chapter contains an overview of the topic, along with a few essential nuggets of information to get you well on your way to creating a high-performing marketing strategy that drives sales. 

Here's how we've split it up:

1. The Definition & Importance of a Marketing Strategy
2. Target Audience
3. Audience Segmentation
4. SMART Marketing Objectives & Goals
5. PEST Analysis
6. SWOT Analysis
7. Competitor Analysis
8. Budget
9. Building Your Brand
10. The Marketing Mix
11. Marketing Channels (Digital & Traditional)
12. Marketing Automation
13. Customer Retention
14. Analyzing Marketing Strategy Performance
15. Conclusion

Feel free to check out our full range of resources to help improve your marketing strategy including guides, infographics, blogs and videos over on https://www.hurree.co/resources. 

In order to be a successful brand, you need to regularly evaluate your actions and processes to ensure that you are functioning as efficiently as possible. One of the most effective ways to achieve this is by analyzing a company, goal, or objective using the SWOT analysis method.  

If you don’t know what a SWOT analysis is, or perhaps you would like a little refresher, you’ve come to the right place.  

SWOT stands for strengths, weaknesses, opportunities, and threats. 

A SWOT analysis is a useful tool for your marketing strategy, particularly when it comes to evaluating a new project, an objective, or to analyze the business as a whole. It acts as a roadmap that details areas in which you excel, where you can improve, your potential opportunities, and any challenges you can (or may need to) tackle.

This podcast exemplifies each aspect of the SWOT method and offers 4 top tips for creating a successful SWOT analysis!

Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs, and videos over at https://www.hurree.co/resources.

Marketing and user-centred design are both driven by research, informed by human behaviour, and validated by results. While the focus is different, there’s a lot of common ground between the two disciplines.

There’s overlap between what marketing and UX set out to achieve and some of the activities they each perform. Both are concerned with drawing honest feedback from customers and prospects. They both use that feedback to optimise touchpoints and interfaces between the person and the business. The major difference is that marketing mostly focuses on getting attention from the customer while UX mainly focuses on giving attention to them.

Ultimately, they are both working towards the same goal, which is to turn prospects into happy customers by understanding what they value and delivering solutions to them.

In this podcast, you will learn how the experiences that customers have with marketing touchpoints define how they perceive a brand, and therefore how having a user-centered design can complement and optimise your marketing strategy.

Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs, and videos over at https://www.hurree.co/resources.

In this episode of the Marketing Slice podcast, we’re going to answer the question: What is Marketing Mix Modeling? And we will discover 3 benefits and limitations of this tactic. 

Marketing Mix Modeling (MMM) is closely related to the marketing theory concept of the 4Ps: Product, Place, Price, and Promotion. The 4Ps consider what factors are needed for a business to succeed, whereas MMM seeks to determine how much success was generated by each factor and forecast what future success could be achieved if changes were made to the marketing mix.

Marketing mix modeling is a statistical method of determining the effectiveness of marketing campaigns by breaking down aggregate data and differentiating between contributions from marketing tactics and promotional activities, and other uncontrollable drivers of success.

The results, or ‘output’, of your marketing mix model analysis, will then inform the composition of future marketing efforts with a level of certainty, i.e. to change input ‘a’ will affect output ‘b.’

We will discuss the benefits and the limitations of MMM in this episode, as well as giving you the information you need to pitch a marketing mix project to your organization. MMM is a very complex process, so it’s likely that you will require a specialist vendor to get the most out of your data. For this reason, we have covered some essential questions you should ask any MMM vendor before you finalize a deal. 

If you enjoyed this podcast, please hit the subscribe button. You can read the full blog over on our website: https://blog.hurree.co/blog/marketing-mix-modeling

You will also find associated guides, videos, and infographics on our resources page. If you have any questions or would like to book a demo of Hurree’s platform, feel free to email me at [email protected]. 

Thanks for listening! 

With any new business, there is a long list of dos and don’t that, if followed correctly, will set you on the road to success, and completing a strong competitor analysis most certainly on the do list. Conducting this research will ensure you are armed with all of the information needed to tackle the challenges ahead and that you’re not blindly entering a market you know nothing about. 

So, what is competitor analysis?

Competitor analysis is the process of researching, categorizing, and evaluating the strengths and weaknesses of brands that you deem to be a potential threat to your business. 

By conducting a competitor analysis, you will gain knowledge and an understanding of: 

• The market you operate within
• Your target audience 
• Market forecasting and potential opportunities
• Competitor products & product development horizons
• Pricing structures 
• Acquisition trends 

In this podcast, we will talk you through our 6 steps for completing your first competitor analysis:

Step 1: Research the Market 

We suggest using a Context Cavas to gain a 360-degree view of the market that you are entering. 

Step 2: Identify your competitors

You will need to consider both direct and indirect competitors, as both pose a threat to your business. 

Related content: SEO Competitor analysis - A step-by-step guide. 

Step 3: Record an overview of your competitor’s business 

Three areas to cover here are operations, funding, and revenue.

Step 4: Use the feature comparison matrix to compare your products and offerings 

The feature comparison matrix is a top-down list comparison of all products and features; determine the uniqueness and commonality between your offerings. 

Step 5: Use the RACE acronym to conduct an in-depth content analysis 

RACE stands for: Reach. Act. Convert. Engage. 

Step 6: Act upon your findings

Create goals and objectives to ensure you act upon your findings promptly and can analyze the success or failure of these new factors when the time comes. 

If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening!