SaaSy AF

Building a positive brand is a key part of any marketing strategy, and imperative for achieving success for your company. Your brand is what sets you apart from your competitors and creates a lasting impression on your consumers.

We often talk about the elements required to build a positive brand, and make it a general success. But what about the things we need to avoid?

This includes:

1. Having no clear target audience
2. Inconsistencies across your various platforms
3. Thinking only local, and not global
4. Too much change

In this podcast, we go into each of these 4 common mistakes in detail, referring to examples of well-known companies who have also found themselves making such mistakes. 

So, what are you waiting for? Give it a listen!

Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs, and videos over at https://www.hurree.co/resources.

Enjoy! 

When creating your marketing strategy, it’s important to consider which types of market targeting you’re going to use.

There are typically 4 different types of market targeting strategy:
1. Mass marketing (undifferentiated marketing)
2. Segmented marketing (differentiated marketing)
3. Concentrated marketing (niche marketing)
4. Micromarketing

Each market targeting strategy has its own features, functions benefits, and drawbacks. But what is market targeting? And why does it pay to differentiate?

This podcast goes through what mass marketing, segmented marketing, concentrated marketing, and micromarketing is, and the benefits and drawbacks of each. It also uses examples from top brands IKEA, Nike, Lush, and Groupon, to go exemplify each.

So, what are you waiting for? Give it a listen!

Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs, and videos over at https://www.hurree.co/resources.

Enjoy! 

When it comes to app marketing, there's one tactic that beats out the rest to gain the top spot, and that's push notifications. These small but mighty messages have the ability to grow your apps active user base by 10% and increase your revenue by 15%! If you use them correctly, that is!

What are push notifications?

Push notifications are visually similar to SMS messages; they appear on a user's lock screen when they are not currently using the app. In order to send push notifications, you will need users to first download your app and then give their permission to receive these messages. This process varies depending on the OS service you use; the
two most common OS systems are iOS (owned by Apple) and Android (owned by Google).

iOS has a success rate of 43.9%. In contrast, Android has a 91.1% opt-in rate.

The art of writing perfectly crafted push notification is not something that comes easy to everyone. The nature of push notifications means that the writer has very little words to work with to inspire action from their reader. Skilled copywriting is required to ensure each push packs a persuasive punch.

But what is copywriting?

Generally speaking, copy is the written text created for promotional materials. This text can come in many forms; advertising, magazines, websites, podcasts,
and, of course, push notifications. All of which require a relatively high-level of copywriting.

In this podcast, we will cover copywriting techniques that will help you to improve the persuasive ability of your push notifications.

Technique #1: The Power of One

Always pick one thing to highlight in your messaging. Be it one story, one deal, one theme, one emotion; the Power of One focuses your copywriting to ensure you don't waste vital words.

Technique #2: Show, Don't Tell

Use descriptive language to show an event rather than simply telling the reader what happened.

So, here are our 3 tips for writing short copy:

1. Know your goal
2. Pick ONE factor only
3. Choose your words wisely

To read A Copywriter's Guide to Push Notifications in full visit our website here, or to find out even more about the art of push notification marketing, see our ultimate guide, it's free! 

Thanks for listening. 

Retaining your customers is more important than ever, but how do you do it? 🤔 Read our brand new blog to discover 5 creative strategies that will turn your fair-weather shoppers into loyal, brand advocates 🛍️

Read: https://blog.hurree.co/blog/customer-retention-strategy

The right strategy for your business is totally dependant upon which industry you operate within, what type of product or services you offer, and which customer segments you serve. Only with the knowledge of all of your retention strategy options, and there are many options, will you be able to make the right decision for your business. 

In this podcast, we take a look at 5 of the most common types of customer retention strategies and consider which types of business may benefit from their use. 

So, what are these customer retention strategies?

1. Onboarding

Onboarding is the practice of welcoming your new users and teaching them what they can achieve with your platform, product, or service.

2. Loyalty programs 

Hubspot reports that 52% of loyal customers will be happy to join a loyalty program.

3. Gamification 

According to Growth Engineering, gamification is “taking something that is not a game and applying game mechanics to increase user engagement, happiness, and loyalty!”

4. Re-engage lapsed users

There are many channels that you can use to re-engage a lapsed user and draw them back to your platform, app, website, or physical store.

5. Customer feedback 

You can use a number of methods of customer feedback gathering to get to know your customers’ needs and wants, to find out how your brand experience weighs-up against your competitors, and what you could do better in the future.

If you enjoyed this podcast, then subscribe to our Spotify channel here to keep up to date with the latest episodes of The Marketing Slice. You can also access associated guides, blogs, infographics, and videos over on our website. 

Thanks for listening! 

#retention #marketingstrategy #digitalmarketing #onboarding #emailmarketing #gamification #pushnotifications #engagement #customerfeedback #customerexperience #marketsegmentation #marketingsuccess  

In this episode, we take a deep dive into the not-so-seedy underworld of SEO competitor analysis. Through this podcast, you will gain a step-by-step guide that will help you to stimulate your online presence by stealing your competitor’s traffic. 

What is SEO? 

45% of entrepreneurs don’t even know what SEO means. 

SEO stands for Search Engine Optimization and refers to the various tasks undertaken by digital marketers to boost the quantity and quality of organic traffic that is drawn to their website. These tasks can range from simple protocols to highly complex and technical processes. If carried out correctly, SEO tasks will lead to your website ranking higher in search engine results. }

SEO practices are dictated by the 200 ranking factors used by search engines like Google- most of which are secret! We can break these ranking factors into 3 main categories: 

• On-page SEO
• Off-page SEO
• Quality Content & Great UX (User Experience)
  
  

So, what is an SEO Competitor Analysis?

75% of all search traffic clicks reside on page 1, and the competition to have your content land in this lucrative top spot is heated. An SEO competitor analysis is a process of researching and analyzing the strength and strategies of your competitors’ SEO. 

By carrying out an SEO competitor analysis, you can tell you which keywords to target, what type of content to create, and how to optimize it for Google’s search index and help to focus your backlink building campaigns. 

Step 1: Conduct keyword research & define by customer lifecycle stage

Step 2: Identify your true competitors 

Step 3: Perform a backlink analysis 

Step 4: Create & launch your backlink building email outreach campaign

Performing an SEO competitor analysis will: 

• Strengthen your keyword research 
• Streamline your content creation 
• Increase your amount of quality backlinks 
• Increase your website traffic 

You can read our full step-by-step guide to conducting your SEO competitor analysis, complete with a real-world example conducted by Hurree, right here. We also have associated guides, infographics, videos, and more, over on our website at www.hurree.co. 

Every company wants to make sure their customers feel like they matter, right? And for this to be possible, customers must be treated as individuals, with unique wants and needs.

This can be achieved by getting to know your customers better and by offering personalized, meaningful, and relevant products, services, experiences, and content.

Psychographic segmentation enables this. 

In this podcast, you're going to learn:

• what psychographic segmentation is, how it came about, and why
• the benefits of using psychographic segmentation and how it can improve your marketing strategy
• 2 cases that exemplify its uses and benefits 

Long gone are the days where brands and marketers would have to guess the needs of consumers. Big data and market segmentation have changed that. Now we are able to gather consumer data in huge volumes and analyze it to build bespoke, valuable, engaging content, that sees brands connect with consumers on a more personal level.

Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs, and videos over at https://www.hurree.co/resources.

Enjoy! 

Market segmentation, it sounds a bit scary when you first hear it but it’s actually a really simple practice that will streamline your marketing efforts and delight your customers. 

Market segmentation is the process of breaking down large amounts of audience data into smaller subgroups which have similar characteristics. Adopting market segmentation into your strategy has been proven to increase revenue, improve user experience and even help with the development of new products. 

I bet you’re wondering how segmentation can do all that, aren’t you? Well, segmentation helps you to understand and reach your target market with more precise and personalized content. It does this by combining a number of different segmentation strategies together to create target segments which have clear needs and wants. So, at the end of the segmentation process, you will be able to deliver the right content, in the right place and at the right time - meaning your overall conversion rates will increase.

If you’re still feeling a bit confused, don’t worry. We’ve come up with a super memorable acronym to help you remember to market segmentation basics… The ABCs of Market Segmentation, if you will: 

A - Audience data

B - Breakdown into groups 

C - Customize content

So, if you’re a total market segmentation beginner, you’ve come to the right place. In this guide, we will break down each section of the ABCs of market segmentation, teaching you exactly what it means to conduct market segmentation and showing you how you can apply it in real business scenarios.

If you enjoy this podcast or would like to read along with illustrated examples, you can download the guide in full, here: https://www.hurree.co/guide-download-the-abcs-of-market-segmentation

Pumping money into various different marketing services, but failing to see any return on investment (ROI) can be a real drag. The product or service you are offering is great, in fact, you have a number of customers that can already vouch for that. You’re doing all the right things; optimizing your website for SEO, posting regular content, sending email campaigns to your database, keeping active on social media pages, advertising online, and more! 

So what exactly is the problem?

My guess... Your target audience is simply not segmented enough.

In this episode we discuss:

• What is market segmentation?
• The four basic types of segmentation
• 6 signs you're targeting the wrong segments

If you find any of these signs familiar then it's time to reevaluate your segmentation tactics!

You can read the full blog on this topic here.

If you enjoyed this podcast then you can subscribe for free via any podcast app or on Spotify.

Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over at https://www.hurree.co/resources.

Thanks for listening!

Artificial Intelligence (AI) is set to revolutionize the way marketers do their jobs, making campaigns more personalized, predictive and automated than ever before. But as with most forms of new technology, there are some real limitations.

In this podcast we discuss the 5 current limitations of AI to marketers. Making yourself aware of the limitations of something before you implement it into your strategy is important.

This ensures you do not set yourself up for any unrealistic expectations.

If you enjoyed this podcast then you can subscribe for free via any podcast app or on Spotify. You can also check out the blog in full right here!

Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over at https://www.hurree.co/resources.

Thanks for listening!

In this podcast, you’re going to learn the fundamental features that are integral to making your market segmentation strategy a success.

This podcast includes 3 key actions and the benefits of actioning each point.

Number 1: Set your objectives
This includes S.M.A.R.T. goals and objectives, and how they can benefit you.

Number 2: Utilize every aspect of the marketing mix
This includes an explanation of the 7Ps of the marketing mix, the 4Es of experiential marketing, and the benefits of implementing them both in your market segmentation strategy.

Number 3: Establish your target audience
The final part of your market segmentation strategy checklist involves data gathering & analysis, and buyer personas. v

Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over at https://www.hurree.co/resources.

Enjoy!