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Many B2B marketers have been slow to adopt mobile marketing strategies specifically for B2B buyers. A key reason for this is that conversion rates tend to be lower on mobile devices (specifically, smartphones) versus computers. Since the nature of B2B selling is often complex, focusing on mobile-only strategies tends to take a backseat and a more omnichannel, multi-faceted approach is preferred when it comes to reaching B2B buyers via direct channels such as events, standard digital ads, corporate websites, and sales teams.

But as mobile usage continues to grow among all consumers, B2B marketers need to start thinking about how to leverage mobile as both a channel and a tactic when creating their acquisition strategies.

In this podcast, you will learn how B2B markets have evolved, meaning marketers need to adopt a mobile-first strategy or risk being left behind.

Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over at https://www.hurree.co/resources.

Marketing is about understanding the needs and wants of your target audience, using this information to help build relationships and ultimately, driving sales and revenue for your business. A key part of this understanding revolves around knowing where your leads are in the buying process. This process can often be referred to as the buyer’s journey or lifecycle stages.

In this podcast, you're going to learn about the importance of each of the 5 stages of the buyer's journey, and the content required to keep your target audience progressing onto the next stage.

Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over on https://www.hurree.co/resources. 

Big data vast and a dominant aspect of marketing today. But before you can truly utilize it to its fullest potential, you must first understand what it is and how it will benefit your marketing efforts.

This podcast delves into everything from investigating what big data is in terms of the '3 Vs', its different data types, and the IoT (Internet of Things), to its 3 key benefits for marketers. So what are you waiting for? Discover what big data is and its 3 key benefits to marketers right here!

Discover our range of other resources including guides, infographics, blogs and videos that will improve your marketing strategy and optimize your market segmentation efforts right here https://www.hurree.co/resources! 

Every great brand needs market segmentation if they're going to optimize user experiences (UX), personalize products and improve business focus. All of which, in turn, offer enviable advancements such as a greater return on investment.

Now we know that demographic, geographic, psychographic and behavioral segmentation are the main contenders. But one key player for B2B brands is Firmographic Segmentation.

In this podcast, you're going to learn the 7 essential factors of firmographic segmentation.

Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over at https://www.hurree.co/resources.

Staying ahead of the digital-marketing-game can be tough, especially in a world of constantly evolving trends and practices. Queue: The Marketing Mix.

The marketing mix is an acronym that encompasses 7Ps: Product, Place, Price,  Promotion, Physical Evidence, People, and Processes.

In this podcast, you're going to learn how every aspect of this awesome little acronym takes you one step closer to success: by analyzing, and therefore optimizing, your business according to each ‘P’ of the marketing mix, you can ensure that your marketing strategy is as streamlined as possible as it keeps your employees happy, your customers satisfied and your business efforts flowing.


Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over at https://www.hurree.co/resources.

In our consumer-centric world, providing a superior customer experience takes priority for those brands pursuing real success. It’s no great surprise that businesses today are going the extra mile to better understand their customers.

Whether your brand is B2B or B2C; a start-up or corporation; global or local, providing exceptional customer experience (CX) is no easy feat. So, what better way to get to know your elusive audience than by walking in their shoes and mapping each and every interaction that you share. 

In this podcast, you're going to learn what customer journey maps are, why customer journey maps help improve the experiences of your customers and how you can create and implement them to improve your results.

Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over at https://www.hurree.co/resources.