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In this podcast, you're going to learn:

• what behavioral segmentation is
• the benefits of using behavioral segmentation in your marketing strategy
• 3 key case studies that exemplify its uses and benefits 

Long gone are the days where brands and marketers would have to guess the needs of consumers. Big data and market segmentation have changed that. Now we are able to gather consumer data in huge volumes and analyze it to build bespoke, valuable, engaging content, that sees brands connect with consumers on a more personal level.

As the name states, behavioral segmentation entails dividing and grouping consumers based on their behavior. Behavior counts for both online and offline actions but, in this podcast, we focus on digital behavior.

Behavioral segmentation, in the digital world, means segmenting users based on their online actions, i.e. behavior on a website or app. This normally includes things like the amount of time they spend on your website, whether they’re new or returning users, how frequently they interact with your brand, which items are looked at or added to their basket or playlist, and this list goes on.

Behavioral segmentation does what it says on the tin, and it's an essential tool for marketers in all fields.

Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over at https://www.hurree.co/resources.

Enjoy! 

The on-going global pandemic has resulted in those of us who are lucky enough to be able to work from home, to do just that.

But this transition is not always an easy one. There are many barriers that we can come into contact with whilst we try to work from home. The lack of social contact can also be difficult for many.

At Hurree we have a number of team members who work remote on a regular or irregular basis, as and when they need too. So, whilst taking into consideration the rules set by our government to help us get to the other side of this, we have decided to share some of our top tips in this podcast for remaining productive as well as physically and mentally well during this testing period of time.

If you enjoyed this podcast then you can subscribe for free via any podcast app or on Spotify. You can also check out the blog in full right here.

And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. 

Thanks for listening!

The global pandemic has changed the way we live our lives, leaving us locked up at home in the hopes of saving the lives of our fellow humans.

But the crisis has also had a big impact on the way we conduct business; across the globe shops, bars, restaurants and more have had to shut their physical locations, which, in many cases, leaves them unable to serve their customers.

It's unclear what these closures will mean in the long-term, but it's certain that at least some businesses will have to close permanently due to a lack of revenue... unless they find an answer to this problem.

The answer? Digital transformation.

The only way that fully-offline retail businesses will survive this crisis is by getting online to reach their customers in a new way.

This podcast will cover how digital transformation tactics can save your business in times of global panic, ensuring you have the cash-flow to reopen your doors when the time comes.

So, what are these digital transformation tactics? Well, first off, you must think about the basics:

- Online SEO
- Website usability & functionality
- Product cataloguing in an e-store
- Payment methods

Once that's all set up, you can get down to the real juicy part: e-commerce personalization!

Using a combination of personalization and segmentation tactics, both on your website and across the web, to ensure your customers receive the most personalized experience possible. 

Examples including: 

• Homepage Personalization + Lifecycle Segmentation 
• Product View Personalization + Psychographic Segmentation 
• Email Personalization + Behavioral Segmentation: 
• Digital Ads Personalization + Behavioral Segmentation

If you enjoyed this podcast then you can subscribe for free via any podcast app or on Spotify. You can also check out the blog in full right here!

And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. 

Thanks for listening! 

One of the most important things for brands is understanding and catering to the needs and wants of current and prospective target markets. And one simple way to achieve this is through market segmentation.

Demographic segmentation is one of the most basic forms of market segmentation, focusing on facts about people such as age, income, marital status, etc.

In this podcast, you will learn the advantages and disadvantages of demographic segmentation, and the impact it has on your marketing strategy.

Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over at https://www.hurree.co/resources.

Enjoy! 

Geographic segmentation is undoubtedly one of the most effective forms of market segmentation for any brand looking to go global.

Even local brands can benefit from geographic segmentation. Much like with demographic segmentation, alone it can seem quite clinical; objective with no insight into the personalities of consumers, but when paired with the likes of behavioral or psychographic segmentation, the possibilities are endless.

Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over at https://www.hurree.co/resources.

Enjoy! 

Marketing has changed a lot over the last 50 years, so it makes sense that the marketing mix, which we use to steer our efforts, has changed too, right?

In the 1960s, Jermone McCarthy established his revolutionary model The 4Ps; these are: 

• Product
• Place
• Price
• Promotion

However, in recent times, critics of the model have pointed to it becoming outdated. Theorists such as Brian Fetherstonhaugh, now call for a total overhaul of the marketing mix to replace the 4Ps with the 4Es.

But what are the 4Es?

In the 4 E's model: 

• Product becomes Experience 
• Place becomes Every Place
• Price becomes Exchange 
• Promotion becomes Evangelism 

This model is founded on the principle that the customers have seized control of the market place. We now operate within a customer-centric, experience economy. 
Audiences are more diverse and demanding now than ever before. And our job, as marketers, has shifted its focus away from selling products and toward creating sublime, end-to-end customer experiences. 

How Can You Implement the 4Es of Experiential Marketing?

Samee & Larimo put forward a model for creating emotional and memorable experiences for consumer audiences, believing that these 4 steps are the cornerstone of experiential marketing: 

1) Offering or stimulus

2) Interaction between the customer and company

3) Experience and value co-creation

4) Lasting value

Forbes also recommends staying ahead of the curve by understanding and, where possible, implementing the current trends of experiential marketing such as Immersive Experiences, Virtual Reality, and A.I & Machine Learning.

To read more on the 4Es of Experiential Marketing, head over to our website and you can find links to our latest guide, The ABCs of Market Segmentation, right here. 

Incorporating one of these 7 types of humor into your brand voice could be the key to building trust and strengthening your consumer-brand relationships.

Your brand voice is a feature of your business that holds a world of comedic potential, depending on your products or services.  In fact, 73% of consumers want brand communications to be funny!

But humor is so subjective; how can you know which type of humor is right for your brand? There are many different types of humor and each has the potential to delight and offend, in equal measure.

In this podcast, we take a look at 7 types of humor and how brands are using them in their brand voice.

Throughout the podcast, we will refer to various examples taken from brand communications. You can find links to each example below or you can find them all in one place right here on our blog.

1. Irreverent Humor: DeadHappy
2. Deadpan Humor: Dollar Shave Club
3. Observational Humor: BarkBox
4. Absurd Humor: Old Spice
5. Blue Humor: Durex
6. Topical Humor: Burger King
7. Wordplay: Stabilo

We hope you enjoy this episode of The Marketing Slice. Head to www.hurree.co for podcasts, guides, blogs, videos and more!

The B2B landscape is changing rapidly; old tactics are dying-out as marketers and sales professionals scramble to keep up. Gone are the days of endless, face-to-face meetings between prospective clients and sales representatives. Now to get ahead, digital marketing tactics are essential, with 73% of B2B sales transactions now involving millennial decision-makers!

So, how are old-school B2B marketers meant to adapt? With the help of Market Segmentation. Studies show that 50% of B2B marketers already use firmographic data to segment their email lists. But it's time to take things a whole lot further.

In this podcast, you will learn what market segmentation in B2B markets looks like, and 5 benefits of great B2B market segmentation.

Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over on https://www.hurree.co/resources.

The continuous growth in technology has played a huge part in the rise of the online betting industry. Marketers have access to heaps of data regarding their customers, and with this, comes great opportunity.

But how exactly can marketer's in this competitive industry utilize this information to their advantage?

In this podcast, we dive straight into discussing behavioral segmentation, and how it can be cleverly used to skyrocket your campaign results.

For further information about segmentation in the betting industry, then please click below to download our guide:

The Betting Industry Guide to Better Online Market Segmentation

If you'd prefer to read this podcast, then you can do so by clicking here.

Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over at https://www.hurree.co/resources.

Enjoy! 

It's here! The Essential Guide to Market Segmentation.

This episode is our largest to date and with good reason. In this podcast, we delve into each and every aspect of market segmentation that you need to know in order to make your brand more successful.

We have broken it up into 7 easy-to-digest chapters:

1. Intro + What Is Market Segmentation
2. Types of Market Segmentation
3. Benefits of Market Segmentation
4. How To Create Great Segments
5. Four Little-known Tips for Market Segmentation
6. Market Segmentation Analytics
7. 3 Key Takeaways & Conclusion

We use a range of details, explanations, examples, and statistics to ensure that, by the end of the podcast, or each chapter, you completely understand what market segmentation is about and how it can be used to optimize your marketing efforts and brand strategy.

So, what are you waiting for? Have a listen here!

Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over on https://www.hurree.co/resources.