Sadaf Sultan, Founder of Finprojections, and Jeremy Au analyzed the eFishery financial scandal and discuss broader issues of financial fraud in startups. They talked about why eFishery was appealing to investors and how the fraud unfolded and shared their insights into detecting fraud effectively. They explore the challenges faced during investor due diligence, overlooked warning signs, and practical suggestions for strengthening investor safeguards.

1. A promising vision: eFishery attracted investors by presenting itself as a solution for fragmented markets through vertical integration and improved efficiencies.

2. Start small, grow big: Initial minor revenue inflation escalated rapidly under pressures from ambitious fundraising goals.

3. Behind closed doors: The founders executed fraud through round-tripping transactions using shell companies to create artificial revenue.

4. Hard to detect: Auditors struggled to identify fraud due to heavy dependence on founder-provided information.

5. Overlooked red flags: Large bonuses to the finance team and sudden departures of key financial staff were early, but ignored, warning signals.

6. Strengthening investor checks: Investors need to leverage local expertise, perform forensic audits, and set up clear whistleblowing channels.

7. Recognizing red flags: Common fraud tactics include confusing GMV with revenue, overstating recurring revenue, aggressive credit offerings, and misclassifying discounts as marketing costs.

Watch, listen or read the full insight at https://www.bravesea.com/blog/sadaf-sultan2

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