In the first of our three-part SAF Specials, The Fuel for Thought Podcast Season 7 opens with Patrick Edmond, Chief Marketing Officer at Future Energy Global. We discuss the market realities holding SAF back, the potential of demand aggregation to unlock supply and the role of policy, finance and communication in accelerating adoption. From contrails to hydrogen, Patrick offers a clear-eyed view of aviation’s decarbonization pathway and the bold steps needed to stay on track for 2050.