A lifelong innovator and expert on innovative practices, Safi Bahcall shares his process for nurturing “Loonshots” - the crazy ideas that disrupt industries, cure diseases, and change the world.

In this interview, Safi dives into how good ideas are often killed by great teams and how we can develop the skills to nurture and encourage “Loonshots.” Safi also discusses company culture and organizational structure, why companies need to separate their innovators from executors, the importance of getting incentives right, and why “failing fast” is not the best path toward innovation.

Safi worked for three years as a consultant for McKinsey before co-founding a biotechnology company that developed new drugs for treating cancer. Safi regularly speaks with senior executives about how to implement the ideas in his bestselling book “Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries.”