On this episode of the Sailor Jimmy Podcast, we’re pleased to be joined by co-host, Shelby Rae Braziel, Operations Manager at Boots for Troops, and today’s special guest, US Army Veteran and Founder, Owner, and CEO of Alpha Elite Performance, Travis Wilson! Travis served in the military for 21 years as a Green Beret and in the Special Forces. While he always had an interest in health and fitness, it was a near-fatal parachuting accident that pushed Travis to take it one step further. He created a muscle performance product to assist him in his recovery that ultimately kickstarted his entrepreneurial journey in the supplement industry, leading him to found Alpha Elite Performance (AEP) and create his own line of supplements. In today’s conversation, Travis reflects on his time spent in the military, the origin story behind AEP, and the process of developing his own products and building a business around them. We also have an informal discussion about softball, why Travis only drinks Mexican-owned tequila brands, and the selection process for the Pro Football Hall of Fame, plus we swap some stories about our interactions with former US president, Donald Trump, and so much more! Make sure to join us for a lighthearted yet fascinating conversation with veteran and entrepreneur, Travis Wilson!
“Alpha [means] ODA Alpha, the A-team. In the Special Forces, it’s the team that you want to be on. Elite [refers to the] Elite Special Forces. I think everyone has the potential to find the alpha that is in them and be elite, then we strive on Performance.” — Travis Wilson [0:26:08]
“[Supplements are] a billion-dollar industry, but I want to be able to hire veterans when they get out of the military because, when they get out, not a lot of them have the [Military Occupational Specialty] that is going to give them the skills that they need.” — Travis Wilson [0:33:35]