Sales and Cigars

Accelerate your sales results with proven strategies from industry veterans. Take your team to the next level with our Sales Velocity program for 7 days only: https://magnet.helixsalesdevelopment.com/sales-velocity

Want to know how a solo entrepreneur turned his industry expertise into a major tech company acquisition? Ross shares his journey from being an equipment finance broker to becoming a vital part of a fintech revolution. Plus, get an insider's look at the Cigar Aficionado Big Smoke event in Las Vegas, where industry legends and enthusiasts come together. From unexpected exit strategies to the inclusive culture of cigar aficionados, this episode reveals valuable insights for business owners and cigar lovers alike.

Connect with us:

Website: https://www.helixsalesdevelopment.com

Instagram: https://www.instagram.com/wcrosby248/

Facebook: https://www.facebook.com/walter.crosby.1690, https://www.facebook.com/salesandcigars/

LinkedIn: https://www.linkedin.com/company/helix-sales-development/

Twitter: https://x.com/WalterCrosby

#BusinessExit #EntrepreneurSuccess #SalesStrategy

Ready to scale? Join our 7-day Sales Velocity program and receive exclusive bonuses. Sign up today! https://magnet.helixsalesdevelopment.com/sales-velocity

The million-dollar mistake most salespeople make isn't their pitch - it's misreading who actually makes the decisions. In this conversation with CEO Sales Strategies' Doug Brown, you'll discover why traditional sales approaches fail with modern buyers and how to completely transform your approach.

Whether you're a sales leader trying to scale your team or a frontline seller looking to close bigger deals, this dialogue reveals the hidden dynamics that separate consistent top performers from everyone else. It's not theory - it's battle-tested wisdom from someone who's helped companies from startups to Fortune 500 transform their sales results.

Connect with us: Website:www.helixsalesdevelopment.com

Instagram: https://www.instagram.com/wcrosby248/ Facebook: https://www.facebook.com/walter.crosby.1690, https://www.facebook.com/salesandcigars/ LinkedIn: https://www.linkedin.com/company/helix-sales-development/ Twitter: https://x.com/WalterCrosby

#SalesGrowth #BusinessStrategy #SalesSuccess

In this episode, I sit down with Aurora Winter, an award-winning author, and a successful serial entrepreneur.

Join Aurora Winter as she reveals the neuroscience behind effective communication and storytelling. Learn how to craft messages that captivate, connect, and convert. Using real-life examples, Aurora shares how a "million-dollar message" turned a struggling business into a multimillion-dollar success.

Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.

Follow on social media if you want to start now:

Website:www.helixsalesdevelopment.com

Instagram: https://www.instagram.com/wcrosby248/ Facebook: https://www.facebook.com/walter.crosby.1690, https://www.facebook.com/salesandcigars/ LinkedIn: https://www.linkedin.com/company/helix-sales-development/ Twitter: https://x.com/WalterCrosby

#SalesTips #StorytellingStrategy #BusinessGrowth

Are you struggling to hire and retain top salespeople? Is your sales team missing revenue targets? Head to www.helixsalesdevelopment.com now.

Helix Sales Development's Walter Crosby gets candid on communication - the root cause of most problems.

From upfront agreements to being open, honest, and empathetic, a real-life example that will make you rethink your approach. Follow on social media if you want to start now:

Website:www.helixsalesdevelopment.com

Facebook: https://www.facebook.com/walter.crosby.1690, https://www.facebook.com/salesandcigars/ LinkedIn: https://www.linkedin.com/company/helix-sales-development/ Twitter: https://x.com/WalterCrosby

#SalesTraining #CommunicationSkills #BusinessGrowth

In this episode of Sales and Cigars, Walter Crosby sits down with Isaac Mashman, founder of Mashman Ventures, to dive deep into the essentials of personal branding and its unique power in today's digital marketplace.

Isaac shares insights into the often misunderstood book The Prince by Niccolo Machiavelli, explaining how its lessons on influence and relationships can inform authentic branding. The discussion covers the ethics of branding, creating a genuine connection, and avoiding the "get rich quick" pitfalls in the industry.

Isaac lays out his journey toward becoming a reputable figure in personal branding, emphasizing the importance of transparency and ethical practices. He also speaks on the emotional resonance of personal branding, likening it to the camaraderie shared among cigar enthusiasts—a theme that resonates with Sales and Cigars' audience.

With a clear roadmap for those just starting their branding journey and advice for seasoned professionals, this episode is packed with actionable insights.

• Redefining The Prince: Lessons on influence and good advisors

• Isaac's vision for ethical personal branding and setting a powerful example

• Distinctions between branding vs. marketing

• The impact of cigars as a universal symbol for connection

• Building relationships, avoiding "shortcut" culture, and the authenticity factor in personal branding

Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.

Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales

• Email: [email protected]

• LinkedIn: https://www.linkedin.com/in/isaacmashman/

• Website: https://mashmanventures.com/

Connect with Walter Crosby:

• Email: [email protected]

• LinkedIn: https://www.linkedin.com/in/walterlcrosby/

• Website: https://helixsalesdevelopment.com/

• Calendly: https://calendly.com/walter-helix/

• Get my new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales/

Follow & Subscribe for More Episodes Stay connected to Sales and Cigars for more episodes blending sales mastery with cigar culture.

Developed by Titan Media Worx – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow! Visit our website: https://titanmediaworx.com/

#SalesAndCigars #SalesStrategy #MarketingVsSales #EliteSales #B2BSales #WalterCrosby #Sales #Business

Walter Crosby welcomes intellectual property expert J. Lesperance, known as "The Patent Baron." They explore the world of IP for business owners—breaking down trademarks, copyrights, patents, and trade secrets. JB's unique background as both an engineer and attorney makes him an insightful guide for business owners seeking to protect their valuable assets.

Highlights Moments

• Must-Know IP Protections: Learn why simple steps like trademarks, copyrights, and NDAs can be game-changers for business owners.

• Trade Secrets & Competitive Edge: JB explains why securing trade secrets is vital and how easy missteps can expose your business to risks.

• Walter's Story on Memory & Cigars: Don't miss Walter's personal take on the nostalgic power of cigars, reminding us that some scents can take you back to cherished moments.

Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.

Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales

Connect with J. Lesperance:

• LinkedIn: https://www.linkedin.com/in/j-baron-lesperance-patent-attorney-ip-protection-barrister-solicitor/

• Website: www.patentbaron.com

• X: x.com/ThePatentBaron

• Book a consultation to protect your intellectual property.

Connect with Walter Crosby:

• Email: [email protected]

• LinkedIn: https://www.linkedin.com/in/walterlcrosby/

• Website: https://helixsalesdevelopment.com/

• Calendly: https://calendly.com/walter-helix/

• Get my new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales/

Follow & Subscribe for More Episodes Stay connected to Sales and Cigars for more episodes blending sales mastery with cigar culture.

Developed by Titan Media Worx – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow! Visit our website: https://titanmediaworx.com/

Hashtags: #SalesAndCigars #IntellectualProperty #EntrepreneurTips #ProtectYourBusiness #Trademarks #Patents #WalterCrosby #ThePatentBaron #BusinessGrowth #CigarsAndSuccess

In this episode of Sales and Cigars, host Walter Crosby sits down with Jim Packard, President of Rainmaker Marketing, Inc. Jim discusses with us insights on customer retention and brand loyalty. He shares his unique strategies for keeping clients engaged, from personalized greeting cards to creative loyalty programs, all aimed at nurturing lasting business relationships.

Episode Highlights:

The power of personalized gestures in client retention

Lessons on adapting ideas from other industries

How training and culture-building create loyal employees

Using creative follow-ups like cards to build brand loyalty

Join Walter and Jim as they explore the impact of these thoughtful touches, along with actionable steps any business can implement to boost client satisfaction and retention. Plus, Jim's got a fun cigar story and some classic business insights to share!

Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.

Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales

Connect with Jim Packard:

Linkedin: www.linkedin.com/in/jim-packard-b6435535

Email: [email protected]

Website: www.sendoutcards.com/rainmaker

Connect with Walter Crosby:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/walterlcrosby/

Website: https://helixsalesdevelopment.com/

Calendly: https://calendly.com/walter-helix/

Follow & Subscribe for More Episodes

Stay connected to Sales and Cigars for more episodes blending sales mastery with cigar culture.

Developed by Titan Media Worx – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow! Visit our website: https://titanmediaworx.com/

#SalesAndCigars #SalesStrategy

#BusinessGrowth #EntrepreneurMindset #ClientSuccess #RelationshipMarketing #SalesStrategy #CustomerExperience #BrandLoyalty #SmallBusinessGrowth #SalesLeadership #SalesCulture #CustomerRetentionStrategy #EmployeeEngagement #BusinessTips #MarketingIdeas #SalesAdvice #Innovation #B2BSales #SalesTraining #CustomerRelationships #ClientRetention #SalesHiring #CigarLifestyle

In this episode, host Walter Crosby sits down with Brad Koch, a business coach with a fascinating journey from the Marine Corps to the world of business coaching. Brad shares powerful insights on transitioning from military to civilian life, navigating sales and leadership roles, and the essential qualities that make a great coach. He also opens up about the hard lessons learned through hands-on experience in sales and management.

Episode Highlights:

• Transition to Sales and Leadership: Brad's journey from a military background to thriving in business, balancing family and career.

• Coaching for Success: The importance of extreme ownership and the coaching frameworks that help teams excel, inspired by Jocko Willink and others.

• Sales Team Culture: Creating a sales team that's competitive yet collaborative—a family where support and friendly competition drive success.

• Motivating Sales Teams: How to speak to the intrinsic motivators of each team member to drive performance and satisfaction.

Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.

Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales

Connect with Brad Koch:

• Book: Profitable Pathways, a guide offering 12 core fundamentals for aspiring business leaders.https://win.4sightcoach.com/profitable.

• Website: https://4sightcoach.com

• LinkedIn: https://linkedin.com/in/bradleyjkoch

• Facebook: https://www.facebook.com/bradleyjkoch/

Connect with Walter Crosby

• Email: [email protected]

• LinkedIn: https://www.linkedin.com/in/walterlcrosby/

• Website: https://helixsalesdevelopment.com/

• Calendly: https://calendly.com/walter-helix/

Follow & Subscribe for More Episodes Stay connected to Sales and Cigars for more episodes blending sales mastery with cigar culture.

Developed by Titan Media Worx – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow! Visit our website: https://titanmediaworx.com/

#SalesAndCigars #BusinessCoaching #SalesLeadership #ExtremeOwnership #SalesCulture #PodcastLife

In this episode, I sit down with Marty, a seasoned entrepreneur who knows a thing or two about building businesses from the ground up and selling them for big paydays. Marty's been through it all, from starting a grassroots business in a local soccer field to scaling it globally, and eventually selling it for over a million dollars. We talk about what every business owner needs to know, whether you plan on selling next year or never thought about selling at all.

Marty also drops some wisdom about the "5 D's and a B"—divorce, disease, death, debt, disagreements, and burnout—that can force you to sell when you least expect it and also the Stages of Exiting Your Business. If your business isn't ready for sale, you're leaving yourself exposed. Trust me, you don't want to be caught off guard.

We dig into how to make your business more attractive to buyers, what books Marty recommends every entrepreneur should read, and why every owner needs to take themselves out of the front line if they ever want true freedom.

Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.

Highlights in this episode:

• Marty's top 4 books every business owner should read.

• Why now is the time to start thinking about selling your business, even if you don't plan to.

• The 5 D's and a B that can force an unexpected sale.

• The Stages of Exiting Your Business

• Marty's entrepreneurial journey: from local sales to international success and cashing out big.

Connect with Walter Crosby:

• Get my new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale

• Sales Hiring Secrets for just $97! Sign up here: https://events.helixsalesdevelopment.com

• Email: [email protected]

• LinkedIn:https://www.linkedin.com/in/walterlcrosby/

• Website: https://helixsalesdevelopment.com

• Calendly:https://calendly.com/walter-helix/15-

Connect with Marty Fahncke:

• Get Marty's free workbook to assess if your business is ready to sell: https://www.westboundroad.com/ | www.BoomerSellstheBusiness.com

• Podcast: https://thepearlcollective.com/podcasts/more-than-one-way-to-grow-your-business/

• Linkedin: https://www.linkedin.com/in/martyfahncke/

• Youtube: https://www.youtube.com/@westboundroad

Produced by: https://titanmediaworx.com/

#SalesAndCigars #Entrepreneurship #BusinessExitStrategy #BusinessGrowth #CigarCulture #WalterCrosby #Podcast

Walter Crosby dives deep into personal responsibility when it comes to career development in sales. Drawing from real-life experiences, Walter stresses the importance of taking charge of your own growth, whether you're a salesperson, manager, or entrepreneur. He shares stories, gives actionable insights, and explains why your success in sales depends on your own commitment to improvement.

Walter touches on key points such as:

• Why salespeople should be responsible for their own development

• The role of sales managers and why 50% of their time should be spent coaching

• The pitfalls of promoting salespeople to managers without proper support

• How taking charge of your growth leads to better performance and long-term success

Signature Line: Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.

Get Walter Crosby's Book:

• Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make: https://helixsalesdevelopment.com/sca...

• Tired of misfiring on sales hires? Unleash the secrets to sales hiring success for just $97: https://events.helixsalesdevelopment...

Connect with Walter Crosby:

• Email: [email protected]

• LinkedIn: https://www.linkedin.com/in/walterlcrosby/

• Website: https://helixsalesdevelopment.com/

• Calendly: https://calendly.com/walter-helix/

#SalesAndCigars #SalesTips #BusinessGrowth #Leadership #SalesAlignment #WalterCrosby #SalesAudit #MessagingStrategy #SmallBusinessGrowth #SalesTeam #SalesSuccess #SalesCoaching #Entrepreneurship #SalesTraining #BusinessStrategy#SalesAndCigars #SalesLeadership #PersonalDevelopment #CareerGrowth #SalesCoaching #SalesResponsibility #Entrepreneurship #SelfImprovement #SalesSuccess #WalterCrosby #SalesManagement