Sales and Cigars

In this episode of Sales and Cigars, Walter Crosby dives into one of the most critical issues businesses face: aligning their vision with their sales team's messaging. Walter shares insights on how disconnects in communication between leadership, sales, and marketing can hold companies back from scaling. He also introduces his "Sifter Messaging" program, designed to help small and mid-sized businesses create a cohesive sales message that resonates with customers.

Discover how you can improve your sales performance by providing your team with the right tools and communication strategies, plus gain actionable advice on hiring better salespeople and coaching sales managers.

Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice!

FREE Resources:

• Take the Sales Messaging Audit to evaluate your team's alignment: https://magnet.helixsalesdevelopment.com/sales-audit-ebook-optin

• Download the Sifter Messaging eBook to improve your sales communication: https://magnet.helixsalesdevelopment.com/the-sifter-message-ebook-optin

Get Walter Crosby's Book:

• Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make: https://helixsalesdevelopment.com/sca...

• Tired of misfiring on sales hires? Unleash the secrets to sales hiring success for just $97: https://events.helixsalesdevelopment...

Connect with Walter Crosby:

• Email: [email protected]

• LinkedIn: https://www.linkedin.com/in/walterlcrosby/

• Website: https://helixsalesdevelopment.com/

• Calendly: https://calendly.com/walter-helix/

#SalesAndCigars #SalesTips #BusinessGrowth #Leadership #SalesAlignment #WalterCrosby #SalesAudit #MessagingStrategy #SmallBusinessGrowth #SalesTeam #SalesSuccess #SalesCoaching #Entrepreneurship #SalesTraining #BusinessStrategy

In this episode of Sales and Cigars, host Walter Crosby engages in an insightful conversation with Phillip Swan, a seasoned entrepreneur and AI expert. Phillip shares his journey from humble beginnings in Scotland to becoming a global leader in AI-driven business strategies. The discussion dives deep into the practical applications of responsible AI, emphasizing the importance of ethical and safe AI implementation for small and mid-sized businesses.

Episode Highlights:

• The critical role of responsible AI in modern business.

• Phillip's entrepreneurial journey and the early start of his business mindset.

• Key strategies for CEOs to prepare their businesses for AI adoption.

• The significance of clean data and critical thinking in AI-driven decision-making.

• Insights into how AI can augment human expertise rather than replace jobs.

Signature Content: Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.

Host Contact Info:

• Email: [email protected]

• LinkedIn: https://www.linkedin.com/in/walterlcrosby/

• Website: https://helixsalesdevelopment.com/

• Calendly: https://calendly.com/walter-helix/ Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": Link

• Unleash the secrets to sales hiring success for just $97! Sign up for the next Sales Hiring Secrets here.

• https://www.amazon.com/stores/author/B0BLT8LB98/allbooks?ingress=0&visitId=8e6eff6f-1b8e-4159-8588-6db244c8fe88&ref_=ap_rdr

Guest Contact Info:

• LinkedIn:linkedin.com/in/phillip-swan

• Email: [email protected]

• Website: https://theaisolutiongroup.ai/

Subscribe to Sales and Cigars for more episodes featuring industry experts and actionable business strategies.

Produced by: Titanmediaworx.com

#SalesAndCigars #ResponsibleAI #Entrepreneurship #BusinessGrowth #AIinBusiness #Leadership #SalesStrategies

In this episode of Sales and Cigars, Walter Crosby sits down with Gunter Wessels, Founder of LiquidSMARTS, to delve into the world of elite sales performance. Gunter shares his journey from academia to the trenches of B2B sales, providing a deep dive into the attributes that distinguish top-performing sales professionals.

Episode Highlights:

• Gunter's favorite books that shaped his sales approach, including The 22 Immutable Laws of Marketing and Positioning by Al Ries.

• The intersection of marketing and sales, and how a Venn diagram approach can bridge gaps between these functions.

• The "Three C's" that Gunter believes are harming America: Crocs, Communists, and Kardashians, and their deeper implications on personal and professional presentation.

• Essential attributes of elite salespeople, from working smart to overcoming obstacles and maintaining personal credibility.

• The importance of curiosity, skepticism, and empathy in driving successful sales interactions.

• Gunter's upcoming book, Turning Fear into Fuel, which explores how to harness deep-seated fears to drive success.

Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.

Connect with Gunter Wessels:

• Email: [email protected]

• LinkedIn:https://www.linkedin.com/in/gunterwessels/

• Website: www.liquidsmarts.com

Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales

Tired Of Watching Your Team Misfire When It Comes To Sales Hires? Unleash the secrets to sales hiring success for just $97! Sign up for the next Sales Hiring Secrets here: https://events.helixsalesdevelopment.com

Connect with Walter Crosby:

• Email: [email protected]

• LinkedIn: Walter Crosby

• Website: https://helixsalesdevelopment.com/

• Calendly: Schedule a Call

Produced by titanmediaworx.com

#SalesAndCigars #SalesStrategy #MarketingVsSales #EliteSales #B2BSales #GunterWessels #WalterCrosby #LiquidSMARTS #TurningFearIntoFuel

In this episode of Sales and Cigars, Walter Crosby sits down with Jeremy Huckaby, Territory Sales Manager at Corrective Asphalt Materials, to explore the nuanced transition from being a top-performing sales producer to leading a team as a sales manager. Jeremy shares his journey, the challenges he faced, and the critical lessons he learned along the way.

Episode Highlights:

• Transitioning Roles: Jeremy discusses the complexities of moving from an individual contributor to a leadership position, highlighting the common misconception that a great salesperson automatically makes a great sales manager.

• Coaching vs. Managing: The importance of coaching in a sales management role, and why understanding and guiding your team is more crucial than merely managing processes.

• Mindset and Fundamentals: Jeremy and Walter delve into the mindset necessary for success in sales and sales management, emphasizing the importance of fundamentals, consistency, and the drive to continuously improve.

• Leadership and Purpose: The discussion also touches on the significance of having a purpose in your role, both as a salesperson and a sales manager, and how that purpose drives long-term success.

Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.

Connect with Jeremy Huckaby:

• Email: [email protected]

• LinkedIn:https://www.linkedin.com/in/wjeremyhuckaby/

• Social Media: Instagram - https://www.instagram.com/huckabyonmissioncritical , Facebook - Jeremy Huckaby

Get Walter Crosby's New Book: "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": Get the Book Here

Sales Hiring Secrets for Just $97! Tired of watching your team misfire when it comes to sales hires? Unleash the little-known secrets to sales hiring success. Sign up here

Connect with Walter Crosby:

• Email: [email protected]

• LinkedIn: Walter Crosby

• Website: Helix Sales Development

• Calendly: Schedule a Meeting

Produced by Helix Sales Development

#SalesAndCigars #SalesManagement #Leadership #SalesStrategy #Coaching #BusinessGrowth #SalesPodcast

In this episode of Sales and Cigars, host Walter Crosby welcomes Derek Baer, Vice President of Corporate Training at Kurlan & Associates. Derek shares his journey from a young caddy learning the ropes of sales to becoming a leader in corporate training. They explore the critical role of work ethic, commitment, change, and accountability in driving sales success. Derek emphasizes that without commitment, sales training is a waste of resources, offering practical advice for leaders looking to build high-performing sales teams.

Episode Highlights:

• Derek discusses the impact of classic books like "How to Win Friends and Influence People" by Dale Carnegie and the "Five-Minute Journal" on his approach to personal and professional growth.

• A deep dive into why accountability from the top down is essential for effective sales training, and how a lack of commitment from leadership can derail even the best efforts.

• Insightful stories from Derek's career, including the lessons learned from his early experiences as a caddy, wiring subwoofers in high school, and his rise to an elite level in sales through hard work and relentless curiosity.

• A candid conversation about the challenges modern sales professionals face, including the rise of "telephonobia" among younger reps, and how mastering human connection remains a competitive edge.

• Walter and Derek explore the concept of "Sales DNA" and how understanding and optimizing these competencies can transform a sales team's performance.

Signature Content: Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.

Connect with Derek Baer:

• Email: [email protected]

• Company: Kurlan & Associates

• Website: ConstructingSuccess.fm

• LinkedIn: Derek Baer

Connect with Walter Crosby:

• Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": Order here

• Tired of watching your team misfire when it comes to sales hires? Unleash the secrets to sales hiring success for just $97! Sign up for the next Sales Hiring Secrets

• Email: [email protected]

• LinkedIn: Walter Crosby

• Website: Helix Sales Development

• Calendly: Schedule a call

Call to Action: Don't forget to like, subscribe, and hit the bell icon to stay updated on future episodes. Share your thoughts in the comments below, and let us know your favorite takeaway from Derek's insights!

Produced by: Podcast Production and Guest Booking Service - Titan Media Worx

Hashtags: #SalesAndCigars #SalesLeadership #SalesTraining #BusinessGrowth #WalterCrosby #DerekBaer #SalesPodcast #Entrepreneurship #SalesStrategies

 In this episode of Sales and Cigars, host Walter Crosby welcomes Derek Baer, Vice President of Corporate Training at Kurlan & Associates. Derek shares his journey from a young caddy learning the ropes of sales to becoming a leader in corporate training. They explore the critical role of work ethic, commitment, change, and accountability in driving sales success. Derek emphasizes that without commitment, sales training is a waste of resources, offering practical advice for leaders looking to build high-performing sales teams.

Episode Highlights:

• Derek discusses the impact of classic books like "How to Win Friends and Influence People" by Dale Carnegie and the "Five-Minute Journal" on his approach to personal and professional growth.

• A deep dive into why accountability from the top down is essential for effective sales training, and how a lack of commitment from leadership can derail even the best efforts.

• Insightful stories from Derek’s career, including the lessons learned from his early experiences as a caddy, wiring subwoofers in high school, and his rise to an elite level in sales through hard work and relentless curiosity.

• A candid conversation about the challenges modern sales professionals face, including the rise of "telephonobia" among younger reps, and how mastering human connection remains a competitive edge.

• Walter and Derek explore the concept of "Sales DNA" and how understanding and optimizing these competencies can transform a sales team's performance.

Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.

Connect with Derek Baer:

• Email: [email protected]

• Company: Kurlan & Associates

• Website: ConstructingSuccess.fm

• LinkedIn: Derek Baer

Connect with Walter Crosby:

• Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": Order here

• Tired of watching your team misfire when it comes to sales hires? Unleash the secrets to sales hiring success for just $97! Sign up for the next Sales Hiring Secrets

• Email: [email protected]

• LinkedIn: Walter Crosby

• Website: Helix Sales Development

• Calendly: Schedule a call

Don't forget to like, subscribe, and hit the bell icon to stay updated on future episodes. Share your thoughts in the comments below, and let us know your favorite takeaway from Derek’s insights!

Produced by: Podcast Production and Guest Booking Service - Titan Media Worx

Hashtags: #SalesAndCigars #SalesLeadership #SalesTraining #BusinessGrowth #WalterCrosby #DerekBaer #SalesPodcast #Entrepreneurship #SalesStrategies

 

In this episode of Sales and Cigars, host Walter Crosby sits down with the legendary Gerry Weinberg, a pioneer in sales training and the mastermind behind countless successful sales professionals in the Metro Detroit area. With over three decades in the industry, Gerry shares invaluable insights into the evolution of sales, the importance of mental toughness, and why continuous learning is crucial in today's competitive landscape.

Tune in as Gerry and Walter discuss the challenges and successes that have shaped their careers, including personal anecdotes from the early days of fax machines and bag phones to today's digital age. Discover how Gerry's passion for sales and dedication to growth have impacted thousands, and learn why he believes that the fundamentals of salesmanship remain timeless despite technological advancements.

Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.

Episode Highlights:

• The critical role of mental toughness in sales success

• Why cold calling isn't dead—how to balance different sales strategies

• The importance of ongoing reinforcement training for sustained growth

• Gerry's take on sales managers and the need for strong leadership

Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/sca...

Tired Of Watching Your Team Misfire When It Comes To Sales Hires? Unleash the Little Known Secrets to Sales Hiring Success for Just $97! Sign up for the next Sales Hiring Secrets here: https://events.helixsalesdevelopment...

Connect with Walter Crosby:

• Email: [email protected]

• LinkedIn: https://www.linkedin.com/in/walterlcrosby/

• Website: https://helixsalesdevelopment.com/

• Calendly: https://calendly.com/walter-helix/15-...

Connect with Gerry Weinberg:

• Email: [email protected]

• Phone: 248-231-7890

🔔 Don't forget to subscribe to the channel and hit the notification bell to stay updated on all our latest episodes!

Produced by: Podcast Production and Guest Booking Service - Titan Media Worx

In this episode of Sales and Cigars, Walter Crosby sits down with Brent Long, the Founder and Coach at Long on Life and Long Haven Retreat. Brent shares his journey from coaching football to helping business leaders and sales professionals excel through strategic timeouts and refocusing their energy. This episode dives deep into creating strong sales cultures, understanding the responsibilities of CEOs, sales leaders, and reps, and addressing the common misconception that more leads are the solution to sales challenges.

Key Highlights:

• Creating strong product sales cultures.

• The distinct responsibilities of CEOs, sales leaders, and sales reps.

• Why "I need more leads" might not be the right response to sales challenges.

• The importance of coaching in both athletics and sales.

• Insights on productive rest and its role in maintaining high performance.

Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.

Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales

Tired Of Watching Your Team Misfire When It Comes To Sales Hires? Unleash The Little Known Secrets To Sales Hiring Success For Just $97! Sign up for the next Sales Hiring Secrets here: https://events.helixsalesdevelopment.com

Connect with Walter Crosby:

• Email: [email protected]

• LinkedIn: Walter Crosby

• Website: helixsalesdevelopment.com

• Calendly: Book a Meeting

Connect with Brent Long:

• Website: www.longonlife.com

• LinkedIn: Brent Long

• Facebook: Long On Life, Long Haven Retreat, Brent Long

Produced by titan media worx

#SalesAndCigars #Coaching #SalesCulture #Leadership #Podcast #SalesHiringSecrets

Join us in this insightful episode of Sales and Cigars as host Walter Crosby welcomes Sarah Miskelly, a successful real estate investor and fund manager. Sarah shares her journey from growing up with a strong business mindset to becoming a top real estate sales agent under 30 in her city, and ultimately transitioning to managing commercial real estate investments.

Episode Highlights:

• Sarah's early exposure to real estate and business management.

• The impact of reading "Rich Dad, Poor Dad" at a young age.

• Building a successful career in real estate sales and achieving top agent status.

• Transitioning from residential to commercial real estate investing.

• The benefits of passive real estate investment and mitigating risks.

• Understanding the importance of due diligence and working with experts.

Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.

Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales/

Tired of watching your team misfire when it comes to sales hires? Unleash the little-known secrets to sales hiring success for just $97!

You can sign up for the next Sales Hiring Secrets here: https://events.helixsalesdevelopment.com/

Connect with Walter Crosby:

• Email: [email protected]

• LinkedIn:https://www.linkedin.com/in/walterlcrosby/

• Website: https://helixsalesdevelopment.com/

• Calendly: Schedule a Meeting

Connect with Sarah Miskelly:

• Email: [email protected]

• LinkedIn:https://www.linkedin.com/in/sarah-miskelly

• Company Website:https://www.hyleecapital.com

• Podcast:https://podcasts.apple.com/ca/podcast/endless-wealth-podcast/id1680789994

Produced by: Podcast Production - Titan Media Worx

Hashtags: #SalesAndCigars #RealEstateInvesting #SalesStrategies #BusinessGrowth #PassiveIncome #CommercialRealEstate #WalterCrosby #SarahMiskelly

Join Walter Crosby in this enlightening episode of "Sales and Cigars" as he sits down with Laurie Barkman, an expert in business transitions and the founder of The Business Transition Sherpa. Laurie shares her extensive experience in mergers and acquisitions, her journey from HR to the C-suite, and her passion for helping business owners prepare for successful exits.

Episode Highlights:

• Laurie's favorite book and its surprising impact on her life and career.

• The evolution of Laurie's career from HR in manufacturing to CEO roles.

• Insights into Laurie's transition into mergers and acquisitions and the art of deal-making.

• The importance of being present and the impact of multitasking on productivity.

• Strategies for business owners to prepare for a successful exit.

• Laurie's perspective on the personal and emotional sides of business transitions.

• The significance of coachability and open-mindedness in achieving business success.

Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.

Connect with Walter Crosby:

• Email: [email protected]

• LinkedIn: Walter Crosby

• Website: Helix Sales Development

• Calendly: Schedule a Meeting

Connect with Laurie Barkman:

• Web: https://thebusinesstransitionsherpa.com/

• Email: [email protected]

• Phone: 412.638.0574

• Calendly: https://calendly.com/lbarkman/initial-call-30-minutes?month=2024-08

• Youtube Channel: https://www.youtube.com/@TheBusinessTransitionSherpa

• Book: https://www.amazon.com/Business-Transition-Handbook-Succession-Pitfalls/dp/1959508016/ref=tmm_pap_swatch_0

• Likedin https://www.linkedin.com/company/thebusinesstransitionsherpa/

Subscribe to our podcast for more engaging episodes that blend the art of sales with the enjoyment of cigars. Don't forget to leave a review and share with your friends!

Produced by: Podcast Production and Guest Booking Service - Titan Media Worx

Hashtags: #SalesAndCigars #BusinessTransitions #MergersAndAcquisitions #LaurieBarkman #Entrepreneurship #SalesStrategies

Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales

Tired Of Watching Your Team Misfire When It Comes To Sales Hires? Unleash The Little Known Secrets To Sales Hiring Success For Just $97! Sign up for the next Sales Hiring Secrets