In this episode of the Manufacturing Automation Podcast, Michael and Matt discuss the ever-changing dynamics of sales and marketing in automation. They share insights on managing sales cycles, optimizing lead generation, and finding the balance between chasing new opportunities and staying focused on core business goals. The conversation also explores R&D updates, automation assessment strategies, and the challenges of scaling efficiently. Whether you're refining your sales funnel or looking for smarter marketing tactics, this episode delivers valuable takeaways for automation professionals and business owners alike.