Sales made Simple for Outdoor Living Pros, Landscapers and Hardscapers (formerly Outerspaces)

Schedule a Meeting with Joshua TODAY!

Why do so many great contractors (especially hardscapers, landscapers, and outdoor living pros) hate the idea of selling?

 Most contractors get into this industry because they love building beautiful outdoor spaces, not because they want to become salespeople. But without the ability to communicate value and guide clients through decisions, even the most talented contractors struggle to win projects. In this episode, Joshua Gillow and Jon Valenta break down why sales feels uncomfortable for many contractors—and the mindset shifts and communication strategies that can completely change the game.

You will:

• Discover the real reason contractors struggle with sales—and why it has nothing to do with skill or craftsmanship
• Learn how talking less and listening more can dramatically increase your closing rate
• Understand how to shift your mindset from “selling” to serving clients and guiding them toward their dream outdoor space

 Press play now to learn how a few simple communication shifts can help you close more hardscape and outdoor living projects—without ever feeling like a pushy salesperson.

Interested in learning more about General Pavingstones? Check out their website: https://generalpavingstones.com/

Ready to get your copy of The CORE 10? Check it out HERE!

Connect with Joshua at:

The Website

The Facebook Group

Sales Master Classes

How to work with Joshua - https://yes.express/apply/

Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry.

Music from #Uppbeat:

https://uppbeat.io/t/abbynoise/puncher

License code: AWUDIYK15E3NWYPK

Schedule a Meeting with Joshua TODAY!

Are you an outdoor living pro struggling to stand out locally, even though you build incredible projects?

If you’re a hardscaper or landscaper relying on referrals, supplier leads, or paid ads, you may feel stuck competing on price instead of reputation. In today’s market, simply doing good work isn’t enough—you have to become known. This episode breaks down how one outdoor living company stopped waiting for leads and started creating community buzz in a completely unconventional way… without spending money on ads.

You will:

• Learn how to generate premium local attention without relying on Google or Facebook ads
• Discover how creative seasonal marketing can pre-qualify ideal outdoor living clients
• Understand how to position your business as a community connector—not just a contractor

Press play now to discover how thinking outside the box could turn your landscaping or hardscape business into the most talked-about company in your community.

Interested in learning more about Scaped Outdoors' creative ideas and marketing strategies? Check out their Instagram page: @scapedoutdoors

Ready to get your copy of The CORE 10? Check it out HERE!

Connect with Joshua at:

The Website

The Facebook Group

Sales Master Classes

How to work with Joshua - https://yes.express/apply/

Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry.

Music from #Uppbeat:

https://uppbeat.io/t/abbynoise/puncher

License code: AWUDIYK15E3NWYPK

Watch the episode on YouTube: https://youtu.be/RIA2H4ScGGU

Schedule a Meeting with Joshua TODAY!

Is your website actually bringing in leads — or is it just sitting online like a digital business card?

Most contractors invest thousands into a website, only to realize it never ranks on Google and rarely generates calls. Meanwhile, competitors show up in the Google Map Pack and capture 70% of local search traffic. The truth? Google has a specific structure it wants — and if your website doesn’t match it, you’re invisible. This episode breaks down exactly how to build a website that aligns with your Google Business Profile, earns trust with Google’s algorithm, and positions you where customers are actually clicking.

You will:

• Understand how to structure your website to mirror your Google Business Profile for better rankings
• Learn the foundational SEO elements (metadata, H1s, content structure) most companies completely miss
• Discover how to optimize for Google Maps and AI search — without falling for “quick fix” SEO scams

Press play now to learn how to turn your website into a lead-generating asset that Google — and your ideal clients — can’t ignore.

Learn more about Tekton Growth by visiting the website: https://www.tektongrowth.com/

Ready to get your copy of The CORE 10? Check it out HERE!

Connect with Joshua at:

The Website

The Facebook Group

Sales Master Classes

How to work with Joshua - https://yes.express/apply/

Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry.

Music from #Uppbeat:

https://uppbeat.io/t/abbynoise/puncher

License code: AWUDIYK15E3NWYPK

Watch the episode on YouTube: https://youtu.be/4DHjzths4Y4

Schedule a Meeting with Joshua TODAY!

Are you an outdoor living pro showing up nowhere in Google searches—even though you’re doing incredible landscaping or hardscaping work?

If you’re a landscaper or hardscaper relying on word of mouth while Google quietly sends leads to your competitors, this episode breaks down how Google Business Profile actually works in 2026. Nick Conley walks through the exact optimization mistakes most contractors make—and why fixing your GBP is often more important than SEO, ads, or even your website.

In this episode, you’ll learn: 

• How outdoor living pros can optimize their Google Business Profile to show up in the top 3 map results
• Which categories, services, photos, and reviews matter most for landscapers and hardscapers
• Why consistency, activity, and trust signals—not fancy marketing—drive real leads from Google

Press play to learn how to turn your Google Business Profile into a predictable lead source for your outdoor living, landscaping, or hardscaping business—before another busy season passes you by.

Learn more about Tekton Growth by visiting the website: https://www.tektongrowth.com/

Ready to get your copy of The CORE 10? Check it out HERE!

Connect with Joshua at:

The Website

The Facebook Group

Sales Master Classes

How to work with Joshua - https://yes.express/apply/

Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry.

Music from #Uppbeat:

https://uppbeat.io/t/abbynoise/puncher

License code: AWUDIYK15E3NWYPK

Schedule a Meeting with Joshua TODAY!

What if your “perfect” sales presentation is actually the reason you’re losing deals?

 If you’re walking away from long, detailed sales meetings feeling confident—only to hear “we’re going in a different direction”—this episode will change how you sell forever. Joshua breaks down why talking too much kills trust, overwhelms homeowners, and pushes prospects away, even when your process and experience are rock solid.

You will:

• Learn why explaining more actually makes prospects trust you less—and how to reverse it
• Discover the Ask, Listen, Connect framework that turns conversations into easy closes
• Understand how powerful questions and strategic silence uncover what homeowners really want to buy

Press play to learn how talking less, listening deeper, and selling to emotion—not features—can dramatically increase your close rate on your very next sales call.

Ready to get your copy of The CORE 10? Check it out HERE!

Connect with Joshua at:

The Website

The Facebook Group

Sales Master Classes

How to work with Joshua - https://yes.express/apply/

Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry.

Music from #Uppbeat:

https://uppbeat.io/t/abbynoise/puncher

License code: AWUDIYK15E3NWYPK

Schedule a Meeting with Joshua TODAY!

What if the most expensive thing in your business isn’t materials or labor—but the hours you’re wasting on people who will never buy from you?

 If your calendar is packed, your close rate is stuck around 20–30%, and you feel constantly busy but not profitable, this episode will hit hard. Joshua exposes the hidden cost of tire kickers—and why every hour spent chasing bad leads is stealing time from real buyers who are ready to say yes.

You will:

• Understand how tire kickers quietly cost you $50,000+ a year in wasted time and lost opportunities
• Learn the key red flags and qualifying questions that separate serious buyers from browsers
• Discover how a simple qualification filter can boost your close rate past 75% while freeing up your calendar

Hit play to learn how to stop paying the “tire kicker tax,” protect your time, and start closing more deals with the right clients—without working more hours.

Ready to get your copy of The CORE 10? Check it out HERE!

Connect with Joshua at:

The Website

The Facebook Group

Sales Master Classes

How to work with Joshua - https://yes.express/apply/

Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry.

Music from #Uppbeat:

https://uppbeat.io/t/abbynoise/puncher

License code: AWUDIYK15E3NWYPK

Schedule a Meeting with Joshua TODAY!

What’s the one simple mistake that’s quietly costing you tens of thousands of dollars every year—after the project is already built?

 If you’ve ever delivered a beautiful outdoor project only to be met with complaints, surprise punch lists, or demands for discounts, this episode is for you. Joshua breaks down why these conflicts aren’t about craftsmanship—they’re about unclear expectations—and how vague language is silently killing your profit.

You will:

• Discover how unclear timelines, scope creep, and vague communication drain profit on every project
• Learn the 7 non-negotiable expectations you must set to eliminate conflict, stress, and free work
• Understand how setting (and holding) clear boundaries protects margins, improves client satisfaction, and reduces bad reviews

Hit play to learn how crystal-clear expectations can eliminate scope creep, protect your profit, and make projects smoother—for you, your crew, and your clients.

Ready to get your copy of The CORE 10? Check it out HERE!

Connect with Joshua at:

The Website

The Facebook Group

Sales Master Classes

How to work with Joshua - https://yes.express/apply/

Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry.

Music from #Uppbeat:

https://uppbeat.io/t/abbynoise/puncher

License code: AWUDIYK15E3NWYPK

Schedule a Meeting with Joshua TODAY!

Why do great contractors with years of experience keep losing jobs to mediocre competitors who charge less and deliver worse work?

 If you’re an outdoor living professional who knows your craftsmanship is top-tier but still hears “we went with someone else,” this episode hits home. Joshua breaks down why quality alone isn’t winning deals anymore—and how clarity, certainty, and communication are the real differentiators in today’s sales conversations.

You will:

• Learn why selling outcomes and emotions consistently beats selling features, specs, and experience
• Discover the 10 core sales principles that can take your close rate from 25–30% to over 75%
• Understand how setting clear expectations and simplifying your process builds trust, certainty, and premium pricing power

 Press play to learn how to stop losing deals you should be winning and start closing the right clients with confidence, clarity, and control.

Ready to get your copy of The CORE 10? Check it out HERE!

Connect with Joshua at:

The Website

The Facebook Group

Sales Master Classes

How to work with Joshua - https://yes.express/apply/

Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry.

Music from #Uppbeat:

https://uppbeat.io/t/abbynoise/puncher

License code: AWUDIYK15E3NWYPK

What if your next industry event wasn’t another cold convention hall—but a business-changing experience in paradise?

Most hardscape events overload contractors with nonstop presentations and leave little room for real connection. In this episode, Josh talks with Tanner Broughton about Hardscape Paradise, a destination event built to combine education, networking, relaxation, and real conversations that actually move your business forward—right before the season begins.

By listening, you’ll learn:

• Why Hardscape Paradise was designed to be non-biased, intimate, and contractor-first
• How destination-style events create deeper relationships, better learning, and long-term growth
• What makes Hardscape Paradise different from traditional trade shows and why contractors keep asking for something like this

Hit play now to discover why Hardscape Paradise may be the most valuable event you attend before the upcoming season.

For more information about Hardscape Paradise visit hardscapeparadise.net

Schedule a Meeting with Joshua TODAY!

Interested in being the first to know when The CORE 10 drops? Sign up HERE: https://yes.express/core-10/

Connect with Joshua at:

The Website

The Facebook Group

Sales Master Classes

How to work with Joshua - https://yes.express/apply/

Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry.

Music from #Uppbeat:

https://uppbeat.io/t/abbynoise/puncher

License code: AWUDIYK15E3NWYPK

Schedule a Meeting with Joshua TODAY!

What happens when the work stops—and you’re left wondering who you are without the business?

Most contractors spend decades grinding, assuming they’ll just work until they can’t anymore. In this episode, Joshua Gillow and John Valenta have an honest conversation about retirement, purpose, aging in the trades, and why planning life after the business matters far more than most contractors realize.

You will:

• Gain clarity on how to think about retirement without losing purpose or identity
• Learn why experienced contractors become more selective—and why that’s a strength
• Understand how planning your “next chapter” can improve both business and life now

If you’ve ever wondered what comes after the grind, press play and start thinking about your future with intention instead of avoidance.

For more information about Jon Valenta and his services visit: https://generalpavingstones.com/

Interested in being the first to know when The CORE 10 drops? Sign up HERE: https://yes.express/core-10/

Connect with Joshua at:

The Website

The Facebook Group

Sales Master Classes

How to work with Joshua - https://yes.express/apply/

Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry.

Music from #Uppbeat:

https://uppbeat.io/t/abbynoise/puncher

License code: AWUDIYK15E3NWYPK