In the first part of this podcast, we noticed that there's a logic to choosing what elements to fix on the sales page. We're looking at attraction, conversion and risk. And at the same time we're trying to slow down the client from skimming. This episode puts the brake on skimming by using graphics and captions. Let's learn how to use them effectively. Next Step: Are there different copywriting strategies for landing or sales pages? Here is a link to 21 articles on "<a class= "editor-rtfLink" href= "https://www.psychotactics.com/category/copywriting/" target= "_blank" rel="noopener">How To Write Your Sales Page</a>". (Audio and text)

In the first part of this podcast, we noticed that there's a logic to choosing what elements to fix on the sales page. We're looking at attraction, conversion and risk. And at the same time we're trying to slow down the client from skimming. This episode puts the brake on skimming by using graphics and captions. Let's learn how to use them effectively. Next Step: Are there different copywriting strategies for landing or sales pages? Here is a link to 21 articles on "How To Write Your Sales Page". (Audio and text)

In the first part of this podcast, we noticed that there's a logic to choosing what elements to fix on the sales page. We're looking at attraction, conversion and risk. And at the same time we're trying to slow down the client from skimming. This episode puts the brake on skimming by using graphics and captions. Let's learn how to use them effectively. Next Step: Are there different copywriting strategies for landing or sales pages? Here is a link to 21 articles on "<a href="https://www.psychotactics.com/category/copywriting/" rel="noopener noreferrer">How To Write Your Sales Page</a>". (Audio and text)

Sales Pages: How to avoid procrastinating and fix three core elements- Part 2

Sean D'Souza made two vows when he started up Psychotactics back in 2002. The first was that he'd always get paid in advance and the second was that work wouldn't control his life. He decided to take three months off every year. But how do you take three months off, without affecting your business and profits? Do you buy into the myth of "outsourcing everything and working just a few hours a week?" Not really. Instead, you structure your business in a way that enables you to work hard and then take three months off every single year. And Sean walks his talk. Since 2004, he's taken three months off every year (except in 2005, when there was a medical emergency). This podcast isn't about the easy life. It's not some magic trick about working less. Instead with this podcast you learn how to really enjoy your work, enjoy your vacation time and yes, get paid in advance.

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Sales Pages: How to avoid procrastinating and fix three core elements- Part 2

Sales Pages: How to avoid procrastinating and fix three core elements- Part 2

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