Although engaging marketing techniques and enticing offers are important elements of any sales strategy, connecting with your target market is always the name of the game. Giving more attention to sales psychology and understanding how and why people buy is one of the surest ways to build a thriving career. Meny Hoffman sits down with top sales executive Victor Antonio Gonzalez to discuss how to put yourself in the shoes of your preferred customers and design your sales strategies around that. Victor also shares the ideal process from prospecting to closing, why one strong closing line is enough, and the power of focusing on segmented markets.