Sales Reinvented

15 years ago people made connections via industry events, cold calling, and emails. They had limited access to information. That's just how it was. But the world has changed. We are firmly in the digital age.

More buyers are researching online before speaking to someone in sales. LinkedIn, as of 2024, has over 1 billion users worldwide (38 million in the UK). That's half of the population of the UK.

92% of buyers want to buy from a salesperson known as a thought leader. Use LinkedIn to showcase your skills and build your personal brand. It is the first way to build a connection and demonstrate authority and credibility in the field.

• [1:28] Why a compelling LinkedIn profile is important
• [4:51] The elements that have an impact on sales
• [6:34] How to tell your professional story on LinkedIn
• [8:34] Balancing professionalism and personality
• [11:07] How often to update your LinkedIn profile
• [12:31] Tools to improve your LinkedIn profile
• [15:09] Laura's top LinkedIn profile dos and don'ts
• [17:54] Harness the power of LinkedIn

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If someone wants to buy something sizable, they want to find the best person to help them. Most people turn to Google for answers. The top search result for someone's name is usually their LinkedIn profile. That's where people start. And if they know the product or service they need, people will go to LinkedIn to see who's available, usually starting with their network.

So your LinkedIn profile needs to be set apart from the rest. But the people in your network are looking for far more than a well-constructed profile. They want you to add value to their lives. When you approach someone with genuine interest and care about their outcomes, you'll see success on LinkedIn. But don't take my word for it—listen to this episode with Perry van Beek to learn more.

• [1:32] Why a compelling LinkedIn profile is important
• [3:52] The #1 element that has an impact on sales
• [5:41] How to tell your professional story on LinkedIn
• [8:21] Balancing professionalism and personality
• [10:06] How often to update your LinkedIn profile
• [11:34] Tools to improve your LinkedIn profile
• [14:22] Perry's top LinkedIn profile dos and don'ts
• [17:23] Show a genuine interest in others

• LinkedIn Profile Cheatsheet
• LinkedIn Sales Navigator for Dummies

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A compelling LinkedIn profile is essential. But why? Everyone in sales has a business card. It can only do so much as an introduction. LinkedIn allows you to sell yourself in addition to selling your product or services. To do that impactfully, your LinkedIn profile needs to answer 3 questions. Deanna Russo shares what they are in this episode of Sales Reinvented!

• [1:33] Is a compelling LinkedIn profile important?
• [2:24] The two elements that have an impact on sales
• [3:38] Balancing professionalism and personality
• [4:38] How to tell your professional story on LinkedIn
• [6:06] When to update your LinkedIn profile
• [7:30] Tools to improve your LinkedIn profile
• [8:48] Deanna's top LinkedIn profile dos and don'ts
• [11:55] The 3 questions a LinkedIn profile must answer

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When someone meets you for the first time, one of the first things they do is Google you. One of the first search results is usually your LinkedIn profile. Your LinkedIn profile is your personal marketing landing page. It tells your brand story. So how do you make it tell the story you want to tell? Shane Gibson shares how to do that the right way in this episode of Sales Reinvented.

• [1:01] Is a compelling LinkedIn profile important?
• [1:56] The #1 element that has an impact on sales
• [4:19] How to tell your brand story on LinkedIn
• [5:57] Your content must build trust
• [7:26] When to update your LinkedIn profile
• [8:39] Tools to measure the impact of your LinkedIn profile
• [11:03] Shane's top LinkedIn profile dos and don'ts
• [13:46] Take time to amp up your LinkedIn profile

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The Voice of the B2B Buyer Study surveyed over 1,000 decision-makers and found that 63% of them will search for a salesperson online before they ever take a call or meet with them. You never get a second chance to make a first impression.

Only 1 in 4 people view salespeople as credible. You start every relationship from a place of weakness—unless your LinkedIn profile can get you on an equal playing field. Your LinkedIn profile can be the key to building credibility. C. Lee Smith shares how to do that in this episode of Sales Reinvented.

• [0:44] Is a compelling LinkedIn profile important?
• [2:05] The elements to leverage on your LinkedIn profile
• [3:52] How to tell your professional story on LinkedIn
• [4:48] Balancing professionalism and personality
• [5:36] When to update your LinkedIn profile
• [6:43] A tool to measure the impact of your LinkedIn profile
• [8:14] Lee's top LinkedIn profile dos and don'ts
• [10:54] Building credibility on LinkedIn is key

• The Voice of the B2B Buyer Study
• The State of Credibility in America
• SalesCred: How Buyers Qualify Sellers
• SalesCred PRO

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Everyone needs a compelling LinkedIn profile. Why? So people can see who you are, what you represent, and what you're all about. Your personal profile acts like a mini website for your company. What does your company's website show on page one? Who they help, how they help, and the business problem they solve. Speak to your customer in the same way. Mario Martinez Jr. shares his successful LinkedIn formula in this episode of Sales Reinvented.

• [1:20] Is a compelling LinkedIn profile important?
• [3:41] Three elements to leverage on your LinkedIn profile
• [7:52] How to tell your professional story on LinkedIn
• [9:37] Balancing professionalism and personality
• [10:41] What to update on your LinkedIn profile (and when)
• [12:50] Tools to measure the impact of your LinkedIn profile
• [15:52] Mario's top LinkedIn profile dos and don'ts
• [17:37] Mario's formula for LinkedIn Success

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Your LinkedIn profile needs to be compelling—it's your face to the world, after all. Joanne believes that to be compelling, you have to share who you are, what got you where you are, and why you do what you do.

LinkedIn can be a great way for someone to get to know the person behind the words. People do business with people. That's why your personality needs to show. She shares why you can't be afraid to tell your story on LinkedIn in this episode of Sales Reinvented.

• [1:21] Is a compelling LinkedIn profile important?
• [2:04] The elements that have the greatest impact on sales
• [2:55] How to tell your story on LinkedIn
• [5:00] Balancing professionalism and personality
• [9:38] How often to update your LinkedIn profile
• [10:22] Tools to measure the impact of your LinkedIn profile
• [11:47] Joanne's top LinkedIn profile dos and don'ts
• [11:59] Build a personal brand in your desired market
• [15:25] Make your LinkedIn profile clear and precise

• Connect on LinkedIn
• Follow on Twitter

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When someone Googles your name, LinkedIn is usually the first search result. That's why you need a compelling LinkedIn profile that's up-to-date and builds your personal brand. You get to determine how you want to be viewed. Nick Kane shares some key ways you can do that in this episode of Sales Reinvented.

• [1:01] Is a compelling LinkedIn profile important?
• [1:46] The elements to leverage on your LinkedIn profile
• [2:58] How to tell your professional story on LinkedIn
• [3:53] Balancing professionalism and personality
• [5:04] When to update your LinkedIn profile
• [6:43] Tools to measure the impact of your LinkedIn profile
• [7:37] Nick's top LinkedIn profile dos and don'ts
• [11:59] Build a personal brand in your desired market

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• Social Insider

• Connect on LinkedIn
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No one takes a meeting without checking someone out. When they Google your name, the first result is usually LinkedIn. According to Mark Hunter, your reputation arrives before you do. So how do you make the best first impression? A LinkedIn profile that sells. He shares how to carefully craft your profile in this episode of Sales Reinvented.

• [1:07] Is a compelling LinkedIn profile important?
• [2:12] The elements to leverage on your LinkedIn profile
• [3:54] How to tell your professional story on LinkedIn
• [5:07] Balancing professionalism and personality
• [8:26] When to update your LinkedIn profile
• [10:37] How to improve the impact of your LinkedIn profile
• [14:16] Mark's top three LinkedIn profile dos and don'ts
• [19:22] Transforming your profile transforms your sales

• Connect on LinkedIn
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• LinkedIn
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Your LinkedIn profile is your landing page. You want to attract, teach, and engage your buyers. It's your opportunity to earn the right to the conversation. People vet you by looking at your profile. A compelling profile earns you the right to the call. But if your profile doesn't tell the right story, it isn't working for you. Brynne Tillman shares how you can transform your LinkedIn profile in this episode of Sales Reinvented. 

• [1:22] Is a compelling LinkedIn profile important?
• [3:17] The elements to leverage on your LinkedIn profile
• [7:29] Use the experience section to share your "why"
• [10:24] Balancing professionalism and personality
• [12:58] When to update your LinkedIn profile
• [15:49] Tools to measure the impact of your LinkedIn profile
• [17:54] Brynne's top LinkedIn profile dos and don'ts
• [21:15] Transforming your profile transforms your sales

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• Connect on LinkedIn
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