Sales Reinvented

LinkedIn is your business card on steroids. Profiles used to be stripped-down resumes. They focused on personal accomplishments. Instead, your profile needs to become a story of who you help and how you help them. 

With 308 areas and settings on a LinkedIn profile that you can tweak, there are hundreds of ways to make improvements. Chuck Shaver would focus on optimizing your SEO, upgrading your visual appeal, and filling your profile with story-based information to draw people in. How does he do it? Learn more in this episode of Sales Reinvented.

• [1:01] Is a compelling LinkedIn profile important?
• [1:27] The elements to leverage on your LinkedIn profile
• [2:20] How to tell your professional story on LinkedIn
• [3:07] Balancing professionalism and personality
• [4:48] How often should you update your profile?
• [5:44] How to measure the impact of your LinkedIn profile
• [7:45] Chuck’s top LinkedIn profile dos and don’ts
• [10:04] How to build SEO into your profile 
• [12:14] How to get better results on LinkedIn

• LinkedIn SSI 

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There’s no question that LinkedIn has become a valuable tool for salespeople to build their brands. But how do you find the right glance of professionalism and vulnerability? How do you allow your personality to shine and remain authentic while still building your business? Sandra Long shares her professional opinion in this episode of Sales Reinvented. 

• [0:56] Is a compelling LinkedIn profile essential?
• [1:28] The elements to leverage on your LinkedIn profile
• [2:25] How to tell your professional story on LinkedIn
• [5:07] Balancing professionalism and personality
• [8:55] How often should you update your profile?
• [11:25] How to measure the impact of your LinkedIn profile
• [12:54] Sandra’s top LinkedIn profile dos and don’ts
• [15:44] Your LinkedIn profile is your foundation

• Social Selling Index

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Andrew Jenkins offers LinkedIn and social selling training. During training, he advises participants to look at their time on LinkedIn from two perspectives. 

1. Passive: This is how you present yourself through your profile.
2. Proactive: How you navigate the platform.

You need your profile to convey who you are, what you do, and how you help. You need to make sure your profile is supporting your efforts. 

But it isn’t just about your profile. People see success when they engage in conversation. So how do you build a compelling profile and drive people to it? Andrew shares his tactics in this episode of Sales Reinvented. 

• [1:01] Is a compelling LinkedIn profile important?
• [1:43] The elements to leverage on your LinkedIn profile
• [3:31] How to tell your professional story on LinkedIn
• [5:21] Balancing professionalism and personality
• [7:32] How often should you update your profile?
• [9:57] How to measure the impact of your LinkedIn profile
• [12:03] Andrew’s top LinkedIn profile dos and don’ts
• [14:14] Don’t be afraid to start conversations 

• The LinkedIn Guide to the Perfect #WorkSelfie
• Shield Analytics for LinkedIn 

• Andrew’s Book: Social Media Marketing for Business

• LinkedIn
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According to Elinor Stutz, LinkedIn has become the premier business platform. And a compelling LinkedIn profile will attract people interested in you and your work. If you offer excellent content, opportunities will arise that wouldn’t have otherwise. Elinor shares how she leverages LinkedIn to build opportunities in this episode of Sales Reinvented. 

• [1:12] Is a compelling LinkedIn profile important?
• [1:58] What elements have the greatest impact on sales?
• [2:35] How to tell your professional story on LinkedIn
• [3:26] The balance between professionalism and personality
• [4:32] How often you should update your profile
• [5:14] Amplify your message to a wider audience
• [7:04] Elinor’s LinkedIn profile dos and don’ts
• [10:11] Approach your interactions with a helping mindset

• Sales Reinvented Episode #4
• Sales Reinvented Episode #107

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Aside from LinkedIn, for most salespeople, there’s no other place on the internet where a salesperson can have a personal landing page about themselves and what they do. It’s becoming more common for potential clients to research before they buy. 

And if you’re showing up poorly in a Google search, you’re out of the game before you knew you were in it. You could lose sales because you have a poor LinkedIn profile. So what do you do? Bob Woods shares his strategy in this episode of Sales Reinvented. 

• [1:26] Is a compelling LinkedIn profile important?
• [4:54] The elements to leverage on your LinkedIn profile
• [9:10] How to tell your professional story on LinkedIn
• [10:32] How to weave your unique voice into your profile
• [11:48] How often you should update your profile
• [13:29] Tools to measure the impact of your LinkedIn profile
• [15:09] Bob’s top three LinkedIn profile dos and don’ts
• [18:33] Transform your LinkedIn profile from resume to resource

• Connect on LinkedIn
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It doesn’t matter if you’re in B2B or B2C sales, you need to have a compelling LinkedIn profile for two big reasons: Your clients and prospects will research you and want to know that you’re credible. Secondly, it’s an opportunity to showcase your knowledge and who you are without being salesy. So how do you create a profile that leads to customer engagement? Amy Franko shares her strategy in this episode of Sales Reinvented. 

• [0:55] Is a compelling LinkedIn profile important?
• [1:56] What elements have the greatest impact on sales?
• [3:39] How to tell your professional story on LinkedIn
• [4:49] Update your profile and focus on engagement
• [7:01] Tools to measure the impact of your LinkedIn profile
• [7:48] Amy’s top three LinkedIn profile dos and don’ts
• [10:45] Take online conversations offline into the real world

• Social selling Index

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Your LinkedIn profile is your personal professional website. What do you look for when you go to a company’s website? What gives you the best first impression? What encourages you to find out more?

Whatever someone sees first makes the most impact. It’s the same on LinkedIn. We live in a digital-first world. The first time we interact with someone—or decide whether or not we want to continue to interact with someone—is online. 

LinkedIn has cemented itself as the place we look for credibility. So how do you sell yourself without being salesy? How do you make connections that turn into real-world conversations? David Fisher shares his go-to strategies in this episode of Sales Reinvented. 

• [1:02] Is a compelling LinkedIn profile important?
• [2:06] What elements have the greatest impact on sales?
• [3:25] How to tell your professional story on LinkedIn
• [4:54] The balance between professionalism and personality
• [7:46] How often should you update your LinkedIn profile? 
• [10:06] Tools to measure the impact of your LinkedIn profile
• [13:26] David’s top three LinkedIn dos and don’ts
• [17:34] Leverage LinkedIn to establish credibility

• Networking in the 21st Century...On LinkedIn

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Is a compelling LinkedIn profile important? Viveka von Rosen is emphatic: Absolutely. Why? If you Google someone, chances are their LinkedIn profile will show up in the search results. The last thing you want is for someone to go to your profile and say “God no.” So how do you build a LinkedIn profile that sells? Focus on the buyer. 

• [1:03] Is a compelling LinkedIn profile important?
• [1:54] What elements have the greatest impact on sales?
• [4:02] How to tell your professional story on LinkedIn
• [5:13] The balance between professionalism and personality
• [6:30] How often should you update your LinkedIn profile? 
• [8:08] Tools to build an impactful LinkedIn profile
• [10:13] Viveka’s Top three LinkedIn dos and don’ts
• [13:20] How updating your profile can make an impact

• Your SSI Score

• Viveka’s LinkedIn and ChatGPT Guide
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Is a compelling LinkedIn profile important? Somewhere between 50–70% of the buying journey is complete before a company is even contacted. Your reputation arrives before you do. People do independent research. One of the things they do is look at someone’s LinkedIn profile. A salesperson’s profile becomes their landing page. It allows them to connect with you and be drawn in to learn more. So how do you differentiate yourself? Bill McCormick shares 4 ways to differentiate yourself on LinkedIn in this episode of Sales Reinvented. 

• [1:29] Is a compelling LinkedIn profile important?
• [2:40] What elements have the greatest impact on sales?
• [5:14] 4 ways to differentiate yourself on LinkedIn
• [8:07] The balance between professionalism and personality
• [9:27] How often should you update your LinkedIn profile? 
• [11:09] Tools to build an impactful LinkedIn profile
• [12:40] Bill’s Top three LinkedIn dos and don’ts
• [15:12] The end goal of an impactful LinkedIn profile

• Selling from the Heart by Larry Levine

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Are you a sales professional looking to enhance your sales process and improve customer interactions? Jaeden Schafer, a serial entrepreneur and expert in launching and scaling software companies, believes that ChatGPT can do just that. 

Chat GPT is an AI model that has been trained on vast amounts of internet content and can respond to questions on any topic. The latest version, ChatGPT-4, works by using 16 different “experts” to provide specific and accurate responses. 

Sales professionals can leverage the power of Chat GPT to overcome customer objections, address specific concerns, and provide personalized sales pitches.

We explore how this AI model can enhance the sales process and improve customer interactions in this episode of Sales Reinvented. 

• [1:20] What is Chat GPT?
• [3:51] The key features and capabilities of ChatGPT
• [7:31] How Chat GPT can assist with the sales process
• [9:30] Challenges and limitations of ChatGPT
• [10:55] An astounding new feature of ChatGPT
• [12:52] Top three ChatGPT for sales do's and don'ts
• [16:35] Using ChatGPT to automate the warm-up process in sales

• ChatGPT

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