Sales Reinvented

Until you meet someone, the only thing(s) you have to go off of is what you've learned about them online. When you create a LinkedIn profile, it's indexed by search engines. It's usually the first result when you Google someone's name. It's also a great place to learn about someone. You want your profile to give them the right information. Learn how to leverage your LinkedIn profile as a pre-sales tool in this episode of Sales Reinvented with special guest Mark White.

• [1:26] Why a compelling LinkedIn profile is key
• [2:55] The elements that have the greatest impact
• [6:02] How to tell your professional story on LinkedIn
• [7:45] Build "know" and "like" before "trust"
• [10:31] How often to update your LinkedIn profile
• [12:18] Use your customers to build a better LinkedIn profile
• [14:01] Mark's top LinkedIn profile dos and don'ts
• [16:56] Leverage your LinkedIn profile as a pre-sales tool

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LinkedIn is a professional site built for business and networking—why not make it the best you can? Optimizing your profile photo, banner, and headline is a great place to start. But what can you do to make yourself sellable? How can you adjust things so that LinkedIn (and search engines ) prioritize you in search results? Kevin Turner shares some incredible tips in this episode of Sales Reinvented.

• [1:35] Why a compelling LinkedIn profile is important
• [2:27] The elements with the greatest impact on sales
• [4:14] How to tell your professional story on LinkedIn
• [6:20] Balancing professionalism and personality
• [7:21] How often to update your LinkedIn profile
• [10:31] Kevin's cautionary tale about LinkedIn tools
• [17:14] Kevin's top LinkedIn profile dos and don'ts
• [23:23] Don't be afraid to pivot and adjust
• How to tell your professional story on LinkedIn

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Everyone needs a LinkedIn profile. Why? People want to assess whether or not they can like you. They want to determine if you're credible and trustworthy. Most people want to do this before meeting you or having a conversation so they don't feel like they're wasting their time. You have to show up in service to your prospects. How? Karen Tisdell shares her process in this episode of Sales Reinvented.

• [1:31] Why a compelling LinkedIn profile is important
• [3:02] Your headline follows you everywhere—prioritize it
• [4:15] How to tell your professional story on LinkedIn
• [5:06] Divide your "about" section into four parts
• [6:38] How often to update your LinkedIn profile
• [8:31] Tools to build a better LinkedIn profile
• [10:46] Karen's top LinkedIn profile dos and don'ts
• [14:34] How you show up on LinkedIn matters

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When someone searches for your name in Google, LinkedIn is usually the first result. Take advantage of that opportunity. If you don't provide someone with a great LinkedIn profile, why would they waste their time on you?

Angela Dunz primarily works with attorneys. And according to the research, 94% of people look at an attorney's LinkedIn profile before their website. Learn how to make good use of that real estate in this episode of Sales Reinvented.

• [1:11] Why a compelling LinkedIn profile is important
• [3:12] Above-the-fold curb appeal is important
• [6:29] How to tell your professional story on LinkedIn
• [7:30] Balancing professionalism and personality
• [8:56] How often to update your LinkedIn profile
• [10:30] Tools to build a better LinkedIn profile
• [13:20] Angela's top LinkedIn profile dos and don'ts
• [16:07] Focus on what you're passionate about

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How do you want the reader to feel once they've looked over your profile? What action are you hoping they'll take? Writing for the reader is essential because it dictates what happens next. When someone feels like you've built trust, they're more likely to take the next step. Leslie shares how to write your LinkedIn profile for your prospects in this episode of Sales Reinvented.

• [0:45] Why a compelling LinkedIn profile is important
• [1:21] Why your photo, banner, and headline are key
• [2:36] How to tell your professional story on LinkedIn
• [5:45] Balancing professionalism and personality
• [7:39] How often to update your LinkedIn profile
• [9:23] Tools to build a better LinkedIn profile
• [12:04] Leslie's top LinkedIn profile dos and don'ts
• [18:15] Use LinkedIn as a tool for gathering information

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70–80% of the time you Google someone, their LinkedIn profile will show up on the first page of results. And people are 2x more likely to believe what's on LinkedIn than anyplace else. A stellar profile is absolutely essential, regardless of industry. So how do you tell your professional story on LinkedIn in a way that speaks to your ideal client? Rhonda Sher shares some great ideas in this episode of Sales Reinvented.

• [1:00] Why a compelling LinkedIn profile is important
• [1:42] Why your photo, headline, and banner are key
• [2:36] How to tell your professional story on LinkedIn
• [4:37] Balancing professionalism and personality
• [5:51] How often to update your LinkedIn profile
• [7:09] Tools to build a better LinkedIn profile
• [9:17] Rhonda's top LinkedIn profile dos and don'ts
• [13:22] Leverage LinkedIn as a website

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If you want to gain visibility, authority, and generate leads that create revenue, a compelling LinkedIn profile is highly encouraged. Sheral DeVaughn is also a fan of leveraging video whenever possible. She shares why it's important to get your face on camera—and how it helps you connect with potential clients—in this episode of Sales Reinvented.

• [1:17] Why a compelling LinkedIn profile is important
• [1:55] Why Sheral focuses on the featured section
• [3:09] How to tell your professional story on LinkedIn
• [4:30] Balancing professionalism and personality
• [6:09] How often to update your LinkedIn profile
• [7:24] What to monitor on your LinkedIn profile
• [8:39] Sheral's top LinkedIn profile dos and don'ts
• [10:50] Demonstrate how you solve your prospect's problem(s)

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Commitment to creating content consistently is key when it comes to a LinkedIn profile that sells. Those who successfully build followings share original and compelling content with a unique point of view. Andy shares how he built a following of over 150,000 people in this episode of Sales Reinvented.

• [1:00] Why a compelling LinkedIn profile is important
• [1:52] It's your content that attracts potential buyers
• [5:38] How to tell your professional story on LinkedIn
• [7:53] Balancing professionalism and personality
• [9:23] How often to update your LinkedIn profile
• [11:30] Tools to improve your LinkedIn profile
• [13:39] Andy's top LinkedIn profile dos and don'ts
• [18:45] How consistent content creation built Andy's brand

• How to Sell through LinkedIn by Mike Schultz
• Shield Analytics
• Justin Welsh's LinkedIn Course
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If you don't have a compelling LinkedIn profile, It's almost like you don't exist. But how much work do you have to put into creating a compelling profile? Does it require significant time and money? According to Beth Granger, some simple tweaks to your LinkedIn profile might make all the difference. Learn more in episode #389 of Sales Reinvented.

• [1:11] Why a compelling LinkedIn profile is important
• [1:41] The elements that have an impact on sales
• [2:48] How to tell your professional story on LinkedIn
• [3:57] Balancing professionalism and personality
• [6:40] How often to update your LinkedIn profile
• [7:56] Tools to improve your LinkedIn profile
• [10:30] Beth's top LinkedIn profile dos and don'ts
• [12:51] Simple tweaks can make a profound impact

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The first place people meet you for the first time is on LinkedIn. Why wouldn't you take the time to make sure your profile reflects what you want your prospects and customers to see? Your online profile is your online appearance. Ultimately, it's about you but not for you. Learn what Ryan Rhoten means in this episode of Sales Reinvented.

• [1:17] Why a compelling LinkedIn profile is important
• [2:13] The three elements that have an impact on sales
• [3:12] How to tell your professional story on LinkedIn
• [4:02] Balancing professionalism and personality
• [5:11] How often to update your LinkedIn profile
• [6:41] Tools to improve your LinkedIn profile
• [8:30] Ryan's top LinkedIn profile dos and don'ts
• [11:30] Your profile is about you, not for you

• LinkedIn Made Simple: Fat Strategies in a Thin Book
• Traction: Get a Grip on Your Business

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