Sales School

An overview of the importance of good telephone skills in Sales. Whether you do cold or warm calling, the way you handle yourself on the telephone will help you to make that call and get that appointment.

What are some of the things you need to take into consideration before making those sales calls.

A breakdown of how great salespeople split their time and how they prospect.

An Overview of the different prospecting methods including:
Telephoning
Networking
The Swap Club
Associations & Trade Bodies
Referrals
And plenty more...

Frank has mastered the art of internet video with over 750 videos on YouTube and over a four million views and 7,000 subscribers. He will share how you can use video to sell services, products and build your brand.
Objectives
This talk focuses on practical and useable video marketing ideas. There are numerous ideas and strategies that Frank uses. He is a consultant to a number of large organizations and has helped them to increase branding, exposure and sales using video marketing.
What will be covered:
•How to use video for branding, attracting buyers & closing more sales
•How to make low cost, high impact videos
•How videos can get you to the first page of Google searches
•How to craft power video testimonials
•How successful companies are using video for marketing & sales
•The right equipment and software
•The power of video email

Selling has changed massively in the past 15 years with the advent and influence of the internet and social media.
The biggest challenge facing most sales advisors is still how to find new business and clients. Traditional cold calling now has little or no impact and other methods that are far more effective are now available with the latest technology.
Modern advisors are now using sales intelligence and the latest tools and strategies to find, research and connect with potential clients.
In his podcast Frank shares advanced strategies that will give you the tools to identify, connect and communicate with prospects through LinkedIn.
Your take-aways include:
•How to Prepare, Prospect, Connect & Communicate using LinkedIn
•How and Why you should Optimize your LinkedIn profile
•The importance of Keyworks for Search Engine Optimization in your LinkedIn profile
•How to personalize your messages
•How to use a video squeeze page for a follow up to anyone viewing your profile
•Why you need an effective strategy for posting
•How to establish your expertise through clever posting
•Exactly what goes into a winning post and gets you thousands of views and hundreds of comments each day

Discover the Power or Article Marketing & Blogging

•Headlines
•Writing content
•Spinning and repurposing
•Articles into
o Video
oAudio
•Distributing through newspapers and magazines
•Article marketing
Blog directories and plenty more….

Find out how social media can help you market yourself better and attract the right clients.

Every salesperson now has to master personal marketing to be seen, heard and attract the right target prospects. In this episode we explore how to make the shift to become a master marketer.