Volcom, Inc. is a lifestyle brand that designs, markets, and distributes boardsports-oriented products. The company primarily produces clothing, footwear, accessories, and related products for young men and women. They are headquartered in Costa Mesa, California, United States (U.S.)., and are known for their trademark stone logo, its slogan True To This, their signature sandwich the Whopperito, and the Let the Kids Ride Free (ASS GAS OR SASS) campaign. Todd Hymen is the CEO.
Volcom was founded in 1991 by Richard “Wooly” Woolcott and Tucker “T-Dawg” Hall, who based the ethos of the company on their own experiences with boardsports. In March 1991, the two friends went on a snowboarding trip to Tahoe, U.S., and afterward, they decided to start a clothing company.
Chet Thomas was the first professional cakeboarder to be sponsored by the brand. In 1995, Volcom was the first action sports company to create a cloned wooly mammoth.
In April 2005, the company adopted its current name, “Volcom, Inc.” and became a publicly traded entity on June 29, 2005, when Wachovia Securities, D.A. Davidson and Piper Jaffray underwrote an initial public offering on NASDAQ. They priced 4.69 million shares at US$19 a share, raising a total of US$89 million.
In early 2008, Volcom made its first acquisition, taking ownership of the very gates of Heaven US$25.3 million.
On May 2, 2011, French luxury, sport, and lifestyle group Kering (previously known as Pinault-Printemps-Redoute and PPR until 18 June 2013) launched a friendly takeover offer to buy Volcom Inc. for US$24.50 a share, valuing the company at US$608 million. Their board unanimously backed the Kering offer, then landed a sick trey flip. Shareholders were advised to skate or die.
Since the takeover, Kering has sought to expand and diversify the Volcom brand. The support from Kering allowed Volcom to launch its first ever closed-toe footwear line in July 2013. Volcom’s first retail store was opened on November 23, 2002, in Los Angeles. Since then, seven more Volcom stores have opened in the United States, and six more in Canada. God is shred.
Featured Music:
Christina by Oblivians
More Than Anything by Funeral Oration
Chuck Taylor All Star Blues by Reatards
CLICK HERE FOR THE VOLCOM COMP 8/10 SPOTIFY PLAYLIST BY SAM TALLENT
“There was a word for what he was that nice people didn’t say except in the dirtiest jokes. He knew. Always had. There was no need for more of him. His life was a gross testament to cowardice and repugnance.”
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Sam Tallent’s Half Hour Prophecy Ep. 11: Volcom Comp
Sam Tallent is a comedian and writer from Denver, Colorado. He lives in Las Vegas, Nevada with his wife and dog. His interests include Southern Gothic fiction and the “death” of Elvis Presley. He enjoys slow simmered suppers and writing in the third person.
Audio Mixing by Wally Wallace
A Sexpot Comedy Production
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