Samson Samasoni started his career as a journalist in the 1980s, went to work for the Ministry of Pacific Island Affairs, then had a long and fascinating career in communications around the world, working in locations as diverse as Saudi Arabia and Tokelau before returning home to specialise in communicating to Pasifika. In this episode, we discuss NZ on Air's Where are the Audiences research, the Covid-19 vaccine rollout and how government and media can better communicate with modern Aotearoa.

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