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Samsung questions the efficiency and costs of programmatic advertising tech
Samsung’s head of media Beau Curtis has concerns about adtech returns and wants industry to move beyond media metrics to business results for marketing to build boardroom cred. He talks with Mi3 Executive Editor Paul McIntyre, IAB’s CEO Gai Le Roy, Adobe AdCloud's regional boss Phil Cowlishaw and Brand Traction’s Jon Bradshaw.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
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By Mi3 & iHeart Podcasts AustraliaSamsung’s head of media Beau Curtis has concerns about adtech returns and wants industry to move beyond media metrics to business results for marketing to build boardroom cred. He talks with Mi3 Executive Editor Paul McIntyre, IAB’s CEO Gai Le Roy, Adobe AdCloud's regional boss Phil Cowlishaw and Brand Traction’s Jon Bradshaw.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
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