Mi3 Audio Edition

Samsung questions the efficiency and costs of programmatic advertising tech


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Samsung’s head of media Beau Curtis has concerns about adtech returns and wants industry to move beyond media metrics to business results for marketing to build boardroom cred. He talks with Mi3 Executive Editor Paul McIntyre, IAB’s CEO Gai Le Roy, Adobe AdCloud's regional boss Phil Cowlishaw and Brand Traction’s Jon Bradshaw.

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Mi3 Audio EditionBy Mi3 & iHeart Podcasts Australia


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