What do you do when you want to get your enterprise data into a usable format? And how can you make better use of the data you already use, through the likes of analytics, AI, and even quantum computing?

All these questions and more have been front and center at SAS Innovate 2025, the data and analytics veteran’s annual conference held in Orlando, Florida.

As the week has pressed on, what have we learned about SAS’ view of its place in the rapidly changing world of business technology? And what sets it apart from its competitors?

In this episode, Jane once again speaks to Rory, to learn more about his SAS Innovate 2025 coverage and the key themes and announcements.

Read more:

• SAS wants its AI agents to supercharge workers, not replace them
• SAS leans on synthetic data and digital twins to support business data demand
• SAS thinks quantum AI has huge enterprise potential – here's why
• “Public trust has become the new currency for AI innovation”: Why SAS is ringing the alarm bell on AI governance for enterprises
• SAS Innovate 2025 live: All the updates from day two
• What to watch out for at SAS Innovate 2025