Learn tips, tricks, and insights from the best and brightest business owners and entrepreneurs in the martial arts community, so you can successfully build and grow your martial arts business while living your life “at your best.”

In this episode Dave Kovar talks with Michael Parrella about martial arts and martial arts business. You can view the podcast on Youtube, click here to access and subscribe!

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Michael Parrella is a former multi-studio owner who played a key role in bringing the martial arts industry into the digital age. He created the 'Ultimate Student-Getting Websites' and introduced the first 'paid trial' membership funnel, amassing over 4.2 million trials nationwide.

In 2008, he founded the successful fitness franchise with astounding lead-generation, iLoveKickboxing, and later exited the company in 2020.

Parrella has been featured in various top-tier publications and media outlets. He currently resides in New York and shares his expertise with business owners, helping them with growth, franchising, and scaling.

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For information on Kovar Systems: www.kovarsystems.com

Program Director Course: www.kovarsystems.com/PD