Satyam Kantamneni shares how he articulates the value of design, why design is a profession and not a skill, and why there’s no such thing as a UX/UI designer.

Highlights include:

• Why does the profession of design find itself in crisis?

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Who is Satyam Kantamneni?

Satyam is the Managing Partner and Chief eXperience Officer at UXReactor, the fastest growing specialised UX design firm in the United States, where he leads a global team that helps large and complex B2B enterprises to become truly user-centred innovators.

Before co-founding UXReactor in 2015, Satyam was the managing director of user experience and design at Citrix. In his six years there, Satyam went from being the first designer, to growing and leading a UX and design team of over 50 people.

Satyam has also previously been a user experience manager at PayPal, where he managed a global team and was responsible for establishing the company’s India Design Centre, which grew to over 30 people by the time he left.

The author of “User Experience Design: A Practical Playbook to Fuel Business Growth”, published in 2022 by Wiley, Satyam is on a mission to raise the profile, depth of understanding and appreciation that business people have for design.

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Find Satyam here:

LinkedIn: https://www.linkedin.com/in/kantamneni/

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Hosted by Brendan Jarvis:

• LinkedIn: https://www.linkedin.com/in/brendanjarvis/