A Sauna Talk from the British Sauna Summit, Tuesday, 20 May 2025 Hilton London Canary Wharf.
Last year, Sauna Summit 2024 and 1.0, about 120 of us gathered rooftop at in Hackney. The spirit was both well organized like a conference, and yet intimate like a family gathering. This year, as attendance swelled to well north of 300, the Hilton Hotel ballroom provided a backdrop and familiarity of a “proper” (to use the British word) organized meeting.
This is the evolution of sauna. What started as a somewhat jest and jovial organisation, like the growth of many things sauna, the British Sauna Society has ballooned into a structured membership of several hundred, representing the “saunapreneurs” of public saunas that dot the map of the UK’s shoreline, streams, and urban communities.
Yours truly was given the honour of announcing the winners of the second annual Sauna Summit Awards, which showcases outstanding saunas (Best Urban, Best Community, Best New, etc.). All of the contest participants are winners. And though there’s surely pride and competition behind the curtain, yet what is displayed in the UK sauna scene is more collaboration and support. The Brits seem to recognize that the rising sauna tide lifts all public sauna boats.
London Calling
I am reminded of my time living in London. It was decades ago, and I had the dream job of music listings editor at Time Out magazine, where i’d have one on one relationship with the music venues (Dingwalls, Brixton Academy, etc.) and what stood out was the pricing structure of concert tickets. General admission at the top, then the list of discounted tickets (senior, student, unemployed, single parent, counsel estate resident, library card holder, etc.). It’s ingrained in British culture to proudly support those underserved. And sauna culture today shares that “community support” ethos. America may face headwinds in this regard, being more capitalistic centric, yet Britain waves the flag of “serving their community” as evidence by the hundreds of saunas dotting their shoreline and beyond.
Anyhow, in this episode we get to hear one on one conversations with folks from Harvia, Jake Newport from Finnmark, kindred spirit author Lassi Liikkanen, key Summit organizer Mark Lamb, his wife and author Emma O’kelly, Sauna from Finland Carita, Rob De Bank, and other folks “behind the scenes” and “between the action.”
Notes from presentations at the British Sauna Summit:
Carita
1. Take as long as you like in sauna. Listen to your body. 2. Nudity is common in private saunas. Often ladies and men’s sides. 3. Most Finn’s prefer 70-80c and we make löyly. 4. Sauna is a safe and relaxing activity for all ages. Sauna at the lake helps make family memories. 5. Everyone sweats differently. More sweat doesn’t mean better 6. Sauna stones wear out. Replace them regularly. She changes stones twice a year. 6. Clean the sauna – deep clean under the benches. Dry the sauna after every use. 8. Whisking is gentle and relaxing. Good for your skin and circulation.
Every sauna has its own soul. Löyly is the main thing.
Dr emelia Vuitisalmi “Sauna is the one single place where we truly feel safe and we can relax.”
Finns don’t count minutes or measure temperature. Sauna stimulates three hormones 1. Dopamine. Direction Motivation and reward. Walk your true path. Sauna is the place to answer these questions
2. Serotonin. Safety Sauna is the place where we feel safe.
3. Oxytocin. Connection. Sauna is an amazing place to connect with ourself. What is behind our own thoughts.
Deep healing power of sauna takes us to a state of love.
Sweat. Let go. Belong.
The deep power of sauna.
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Rob Da Bank Slo Mo
Drew parallels of organizing festivals to the sauna space in UK.
Dom Bridges Running his sauna for 12 years on the beach in Margate. Free. Significant part of the town. More like a skatepark, its own ecosystem. No one owns it, a spirit of togetherness.
Sara Higgins Seaside Sauna Haus Dorset. “It’s about connection with yourself, and it’s also about connection with who you share the bench with. “
“Focus on your thing and shout about others. “
Wild Scottish Sauna Jayne McGie & Jamie Craig-Gentles Met each other in the water. Started as a swim group. “We go into the sea to release. “ They run 5 saunas and are very active in their community. 1,000 people. 5 pounds each. Brought communities together. Staffing is also part of the community. 18 sauna hosts. Work for one day a week. Extra money for them as a second job.
Zack Avery &Soul Community. The heart of the project is to give people a space to belong. Share spaces together. West London Dundbar theory. Societies thrive in communities of about 100-150 people. Egalitarian space. Not wearing their title. Shared humanity in sauna. Heart of the community space. The sauna is the center of the community space. Need for nurturing spaces. A thirst for better ways of being in the city.
Dr Martha : an expert in ritual and belonging.
Move our way from the normal to the secret.
Physically taken away from the normal… liminality.
Neither here nor there. Sauna creates an intense lininal space.
Research with extreme groups. Extreme experience bond us together.
Expert in ritual and belonging.
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The holy trinity : fire, ice, and löyly
Lasse spoke about the three methods of heat transfer plus condensation (moisture forming on the body).
If you follow the “Instagram sauna” and replicate it, you may run into problems that you cannot even power up the heater.”
Daryl Bosomworth Brass Monkey
Spoke about ice. And the cold. The important factors of why and how to bring cold as a best practice for saunas.
Cold : “you are micro dosing with a potent stressor. “
Alex Lembke, Finnish Sauna Master of the year. Aufguss means pouring hot water on a tea bag. Technical aspects of löyly. Self Nature – spirit protecting the human. Löyly – your life force. The functions of your body. Your life form. Life force of every being.
“If a sauna has no löyly , it doesn’t live. It doesn’t breathe. “
You should experience good löyly. Odorless. Long lasting. Pour löyly. Lasts a long time.
“Everyone deserves good löyly. “
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Nick Cassenbaum: Jewish schmeisting culture. Bubble Schmeises.
Rosanna Cooney At one time, there’s were 75 Turkish style baths in Ireland.
The remembering happened when the nature connection came back
Mikkel. The three Pilar’s Social Physical Spiritual – sense of connection with something larger than ourselves.
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Cosmin Cîrîc. Therme Bucuresti
Erin Lee. Koru Wellness Ltd.
Aufguss is a sensory experience. You can bring in natural elements close to your sauna. Plants. Sand and oils. Basic elements.
Show aufguss can present the story. They can put their soul on the table. It’s a beautiful art.
Emma O’Kelly.
Started with 80 saunas for the book. Then within the year, Feb 2025 – 189 saunas in the book.