Search with Candour - SEO podcast

Save Money on SEO & PPC Campaigns with Chris Ridley | Search With Candour


Listen Later

Jack Chambers-Ward sits down with Chris Ridley from Evoluted to discuss an innovative solution for managing SEO and PPC campaigns simultaneously.They explore how this tool can help businesses save money by avoiding search term cannibalisation. Chris shares insights on balancing organic and paid strategies, the importance of understanding SERP competition, and the evolving role of AI in search marketing.

Links to follow Chris:

  • Website: https://www.evoluted.net/
  • LinkedIn: https://www.linkedin.com/in/chris-ridley/
  • Linktree: https://linktr.ee/PPC_Chris
  • Digital E-A-Ts: https://www.digital-eat.com/chris-ridley/
  • Related article: https://www.evoluted.net/resources/seomonitor-adsync-script

00:00 Introduction

01:01 Welcome to Search With Candour

02:40 Welcome Chris Ridley

04:31 The Concept of Search Cannibalisation

15:03 Implementing the Tool: Technical Details

17:40 Challenges and Future Adaptations

31:33 Understanding User Journeys and Brand Awareness

32:25 Google Ads Reporting and Data Transparency

34:55 The Importance of Business Objectives in Marketing

37:58 Multi-Channel Marketing Strategies

46:11 Effective Use of Remarketing

50:51 Recommendations and Tools for Marketers

56:56 Upcoming Guests and Future Topics

...more
View all episodesView all episodes
Download on the App Store

Search with Candour - SEO podcastBy Candour

  • 4
  • 4
  • 4
  • 4
  • 4

4

4 ratings


More shows like Search with Candour - SEO podcast

View all
The Digital Marketing Podcast by Ciaran Rogers, Daniel Rowles and Louise Crossley

The Digital Marketing Podcast

115 Listeners

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer by Erin Sparks

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

38 Listeners

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! by Spencer Haws: NichePursuits.com

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

191 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,448 Listeners

Content and Conversation: Organic Growth Insights from Siege Media by Siege Media

Content and Conversation: Organic Growth Insights from Siege Media

15 Listeners

Marketing O'Clock - Digital Marketing News by Cypress North

Marketing O'Clock - Digital Marketing News

41 Listeners

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast by I Hear Everything

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

64 Listeners

On Purpose with Jay Shetty by iHeartPodcasts

On Purpose with Jay Shetty

27,238 Listeners

Crawling Mondays by Aleyda - SEO News, Tips and Interviews by Aleyda Solis

Crawling Mondays by Aleyda - SEO News, Tips and Interviews

1 Listeners

The Majestic SEO Podcast by Majestic.com

The Majestic SEO Podcast

0 Listeners

Rankable by iPullRank

Rankable

4 Listeners

SEO in 2025 by Majestic.com

SEO in 2025

3 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

87 Listeners

The SEO Patent Podcast by Mark Williams-Cook

The SEO Patent Podcast

0 Listeners