What happens when a category's success leads to its demise? Tequila is the fastest-growing spirit in the world, yet its popularity has put it on a path to extinction. In this episode, David Suro joins us to discuss the world of agave spirits, from smuggling tequila into the U.S. for tastings in the 1980s to the rise of industrialized production methods that he believes have put the entire category at risk of disappearing overnight.

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TOPICS & TIMES:

Founding ‘Tequilas’ (3:34)

Americanized Mexican Cuisine (10:27)

The Low Cabinet: Secret Bottles (15:19)

Origins of Agave Spirits (21:01)

Tequilas Boom and Bust (30:50)

Mescal vs Tequila (41:32)

Tequila’s Monoculture (47:32)

Process vs Aging (1:07:35)

Transparency in Tequila (1:16:46)

RELATED LINKS:

Agave Spirits: The Past, Present, and Future of Mezcals

Siembra Spirits

Tequilas Casa Mexicana

The Tequila Inerchange Project

Siembra Suro Foundation

Blister Craft Collective

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