Not sure how to differentiate voice and tone in your content?

Your brand voice is your personality and is conveyed through your word choice, reflecting your brand’s core values and how you nurture your clients. Tone is all about the formality of your voice, and it can shift depending on your communication platform, however your voice should always remain consistent.

In this episode, I sit down with Senior Strategist Jazzmine Raine to chat about honing your brand voice, and using it to empower your audience to take action, specifically in the nonprofit world.

Jazzmine came to us from a background in nonprofit sponsorship and fundraising, having led two nonprofits in her hometown of Toronto, even leading a youth organization as Executive Director at just 25-years-old. She now works 12.5 hours ahead of our team as her daytime hours are spent running India’s experiential education and impact travel organization, Hara World. At Anansi, Jazzmine is our nonprofit specialist and our Director of Marketing.

In this episode, Jazzmine dives into her personal struggles in communicating effectively (and strategies she put in place to overcome them), the importance of honing your brand voice as a nonprofit, and how to target a local audience compared to an international audience.

Tune in to learn how to:

• Access resources and put processes in place to become a better communicator. 
• Effectively capture your audience through emotion and authenticity. 
• Choose a powerful and relatable voice for your brand.

Connect with Jazz on Instagram and at haraworld.com.

Why is Staeven Frey of Quantum Branding passionate about “brand science”? Find out in this episode as I sit down with Staeven to learn about how his process in creating exceptional branding strategies for his clients.

Quantum Branding is a research-driven and strategy-focused branding agency that uses metrics, insights and science to build authentic brands. Staeven dives into the importance of clarifying your brand identity, why being too “different” could be harming your brand, and the difference between brand attributes and assets.

Tune in to learn how to:

• Find your key uniques by using the “onliness statement” 
• Use your brand attributes to enhance and structure your brand assets
• Leverage your brand through brand science (and what that means!)

Connect with Staeven at quantumbranding.agency.

Why does Celene Hoag, Chief Integrator at Anansi Content swear by our process and resources for leading our agency? Find out in this episode as I sit down with Celene to learn about leading a growing team in the digital world from the start-up phase.  

Celene came to us from commercial real estate appraisal. During her maternity leave, Celene joined the team taking on admin tasks which quickly led her to leading all operations for our organization, and basically running the company!

Celene dives into common mistakes copywriters make in creating conversion content, why and how to stay away from generic language, and how to build the best team for your digital agency. 

Tune in to learn how to:

• Find the right tone to engage your ideal customers on an emotional level
• Screen and keep the right people on your team
• Use your organizational values in your hiring process

Curious about our amazing process and resources?

Be sure to grab our Conversion Content Rubric to see how your content scores.

How did Sarah Olivieri from Pivotground turn her one year sales process into less than 3 months? Find out in this episode as I sit down with Sarah to learn about her unique challenges in communicating with nonprofit organizations.

Pivotground is a digital agency that provides business consulting and marketing support to nonprofit organizations. Sarah dives into how she revamped her sales process based on the needs of her clients, her experience working with multiple stakeholders, and why you should always have a third party copywriter write your content.

Tune in to learn how to:

• Approach consulting and marketing for clients who don’t understand their own needs
• Help Executive Directors and large organizations make informed decisions 
• Find your signature message and share it confidently

Connect with Sarah at www.pivotground.com.

Why is Michaela Kemp, Senior Content Strategist here at Anansi Content totally okay with being nervous in client meetings? Find out in this episode as I sit down with Michaela to learn how she uses her versatile skills and quirky personality to master meetings and copywriting.

Michaela came to us from a background in hospitality and customer service. Her passion for academia, copywriting, connection, and storytelling drives her ability to help connect her clients to their audience through fun and engaging content. Michaela dives into her love for helping brands find their voice and why she loves working with small businesses, start-ups and our team!

Tune in to learn how to:

• Tell a story through copywriting (and find your love for copy)
• Get creative with copywriting
• Find your brand voice by honing your unique personality

Why is comedy Rachael Kay Alber’s go-to tool for communicating with her audience about marketing and branding? Find out as I sit down with Rachael from RKA Ink, the one woman SNL of biz TV.

Rachael is the owner and founder of RKA Ink, her branding, website and marketing design studio. She is also the creator and personality on Awkward Marketing, a business comedy show helping entrepreneurs make epic brands online through storytelling.

In this episode, Rachael dives into the success of Awkward Marketing, why “done” is the new “perfect”, and how to get the biggest bang for your time investment.

Tune in to learn how to:

• Build a process for creating ongoing content and keeping yourself accountable
• Use the power of video to communicate with your audience
• Leverage feedback and analytics to understand what content speaks to your audience

Connect with Rachael at rkaink.com and subscribe to Awkward Marketing at awkwardmarketing.com.

Why does Brent Weaver from uGurus encourage repetition in communication with clients? Find out in this episode as I sit down with Brent to learn about some of the biggest communication challenges for digital agency owners.

Brent is the founder of uGurus, a coaching and training program for digital agency owners to help grow their businesses. Having interacted with tons of different digital agencies, Brent dives into the challenges around structuring conversations and choosing the right medium for clear communication to avoid misunderstandings. 

Tune in to learn how to:

• Speak to your client’s level of understanding, especially with technical terms

• Avoid making assumptions about the needs of your clients
• Communicate the many moving parts of a digital project to your team and your clients

Connect with Brent at ugurus.com and find tons of free resources for your digital agency.

Why does Dana DiTomaso from Kickpoint believe it’s important to teach clients how to tackle marketing independently? Find out as I sit down with Dana to discuss the training tools she provides to clients so that they can “learn to fish” for themselves. 

Dana DiTomaso is the President of Kickpoint, a digital marketing agency that helps exceptional entrepreneurs and organizations to do better marketing.

In this episode, Dana dives into clearly communicating your agency’s methodology and processes, engaging clients through training, and how to approach those “hard” conversations with clients.

Tune in to learn how to:

• Scale your language to respect and translate technical issues with ease to your clients
• Create the A-team of your dreams
• Keep your clients issues at the forefront for your entire team

Connect with Dana at Kickpoint.ca or on Twitter at @danaditomaso.

Why is trust the backbone of a creative project? Find out from the “impatient entrepreneur” Pia Silva, branding expert and author of BADASS YOUR BRAND.

Pia built her successful branding “studio” after rebranding her career in graphic design. Now, Pia helps businesses stand out against their biggest competitors through exceptional branding.

In this episode, Pia dives into building trust with your clients, why you should only work with your “best clients”, managing expectations, and why “bigger” doesn’t always mean “growth”.

Tune in to learn how to:

• Steer away from tunnel vision that may be harming your brand
• Set expectations and effectively communicate them to clients
• Prepare your clients to make informed decisions

Connect with Pia at piasilva.com and get your exclusive mini brand shrink here!

Are you looking to improve your ability to focus? Find out how to get started by putting your health first. 

In this episode, I sit down with Dr. Steve Young to learn how to identify the root issues that cause poor health habits and how to prioritize health even with a busy schedule. Dr. Young dives into how to begin your journey to improving your health, and reap the benefits of productivity and increased capacity as a result.

Dr. Steve Young holds degrees in kinesiology, physical therapy, and physiology. He is deeply passionate about helping people prioritize health and fixing the healthcare system in the United States. He also runs Toss Out Toxicity, a platform promoting alternative personal care products that eliminate the toxins and chemicals found within mainstream products. 

Tune in to learn how to:

• Incorporate health and wellness into your daily routine
• Increase productivity and capacity by prioritizing health
• Identify how beneficial your current habits are for your health