“Say something true.” In this episode, Aaron Wolpoff (Owner and Fractional CMO, Double Zebra) and I unpack authentic growth: the one-truth positioning pass, when rev-share/partner models beat hourly retainers, and how to set boundaries so generosity doesn’t become unpaid consulting. We also cover making paid media feel human again - and the EnergyOS move that creates momentum today.

Highlights

• One-truth positioning (cut the bloat, earn attention)
• Rev-share done right: incentives, pitfalls, guardrails
• From “free advice” to formalized value
• Paid media with a pulse: people at the center
• EnergyOS: progress from what’s within reach - ship daily

Guest links

• Website: https://doublezebra.com/

• LinkedIn: https://www.linkedin.com/in/marketingaaron/

• Email: [email protected]

Work with Adam

👉 20-min Exploration Call: https://calendly.com/adamwbarney/explorationplugin-20min