Logo design is often a collaborative process between designer and client, but from time to time in order to provide the best possible service you need to say ‘no’. But how do you do that without damaging the client relationship? In this episode Ian Paget interviews Sagi Haviv to learn the techniques he uses to gain credibility and provide confidence so that when the time comes… they can say no without damaging the client relationship, allowing them to stay in control of the design phase.

Sagi Haviv is a parter and designer at Chermayeff & Geismar & Haviv, who has designed over 60 identity programs, including the logos for the Library of Congress, Harvard University Press, and the US Open to name just a few.

Video: Visual Identities: More Than Just A Logo | Sagi Haviv | TEDxPenn

Book: Identity – Chermayeff & Geismar & Haviv (2018) Amazon UK | Amazon US.

Book: Identify – Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar (2011) Amazon UK | Amazon US.

Show notes and a transcription of this episode can be found here: https://logogeek.uk/podcast/sagi-haviv/

I’m incredibly thankful to FreshBooks for sponsoring the show, because without them I could not make this possible.

FreshBooks is an cloud based accounting software that makes it easy to create and send branded invoices, track time and to manage your incoming and outgoing money. It’s designed specifically for creative professionals, so it’s beautifully designed, and continually optimised and improved. I highly recommend it, and you can try it out for yourself free for 30 days.  Go check FreshBooks out!