We don't talk a lot about investor communications nowadays. As mutual funds and ETFs own massive amounts of stock, small individual investors are mostly sidelined. Tech company Say is trying to change that. The company's regulated business helps provide a better experience of investor communications. But through the unregulated part of its business, Say is turning investor participation on its head. Investors with just fractional ownership in companies can get their voices heard and their questions answered.

On Tesla's last earnings call, using Say and ahead of institutional analysts, CEO Elon Musk took an 18 year old's question — he owned four shares --about whether Tesla would consider launching an insurance product. To the surprise of others on the call, Tesla hadn't only thought about it but is planning to introduce insurance in the near term. Sometimes, Individual investor participation is magical.

Say's COO Byron Sorrells is my guest today on the Tearsheet Podcast.