Sleeping Barber - A Marketing Podcast

SBP 087: What Would It Take To Change Your Mind? With Prof Dan Ariely.


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In our latest podcast episode of the Sleeping Barber Podcast, we had the pleasure of speaking with Prof. Dan Ariely, a renowned behavioural economist and the James B. Duke Professor of Behavioural Economics at Duke University.

Dan is also the co-founder of several companies, including BeWorks, and the author of eight books, his latest being "MisbeLIEf." This episode dives deep into the fascinating world of behavioural economics, focusing on how misinformation and stress can significantly impact decision-making in both personal and business environments.

We hope you enjoy this episode as much as we enjoyed recording it!


Our Guest:

Prof. Dan Ariely - https://www.linkedin.com/in/danariely/

James B Duke Professor of Behavioural Economics at Duke University

  • Co-founder of multiple companies including BEWorks - the world’s leading behavioral change firm
  • Author of 8 books, including Predictably Irrational and the most recent MisbeLIEf
  • TEDTalk Speaker
  • Our Hosts:

    Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠

    Get in touch with our hosts:

    • Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/
    • Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/
    • Timestamps:

      0:52 - Intro to Dan

      3:36 - Behavioural Economics of Choice: The Economist Subscription

      7:21 - The human brain is like a swiss army knife

      9:30 - The inspiration of MisbeLIEf - COVID & death threats

      12:59 - All of us have the potential to become misbelievers

      15:15 - Mistrust in businesses & business leaders

      16:30 - Stress affects our ability to trust

      18:58 - Psychological resilience is affected by social connections

      21:06 - Social isolation for employees hired during COVID

      21:44 - Treating employees well can improve stock market returns

      25:15 - ETF to track holdings based on how employees feel about where they work

      25:44 - The trouble with counting the % of women in senior positions

      30:38 - Two types of stress, one is harmful

      32:33 - Seeing patterns where there are none

      34:56 - The 2 components of misbelief

      37:10 - Brands & influencers

      39:47 - Improving trust on social networks

      42:53 - We need to get better at consuming information

      44:35 - People come to marketers too late

      46:38 - Removing confirmation bias by changing the way we search

      47:44 - Flush toilets and learning to understand

      51:16 - Rather than argue the facts, accept ambiguity

      53:50 - How to change people’s minds

      55:05 - Why ostracism is so destructive

      56:30 - Learn more about Dan

      59:05 - Post-Pod Discussion with Marc and V

      Background Research & Literature:

      Dan’s Website https://danariely.com/ 

      Links to all his papers, videos etc.  https://danariely.com/resources/#v-thoughts-of-the-week

      Links to his books https://danariely.com/books/ 

      Center of Advanced Hindsight https://advanced-hindsight.com/

      Irrational Capital ETF https://finance.yahoo.com/news/irrational-capitals-hapi-outperforming-p-120000068.html

      Center for Advanced Bureaucracy  https://centerforbureaucracy.com/ 

      The Life We Should Live https://www.thelifeweshouldlive.com/

      ...more
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