Welcome to another episode of The Barber’s Brief!

Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.

Enjoy the show!

Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

Timestamps:

00:49 - Brand Recognition Trumps Rankings: New SEO Data Reveals Consumer Trust Patterns

04:59 - Clear briefs help marketers confront the chaos of advertising

07:08 - Adalytics Goes Public with First Named Client Partnership

10:43 - Guess What? Nobody and Everybody Cares About AI

15:00 - Marketing Moment - Fragment Forward: Five Key Trends Shaping 2025

23:12 - Ad of the week: Fiverr - Nobody Cares a 1:20 Musical

25:35 - Coming up next week.

In The News Links:

Brand Recognition Trumps Rankings: New SEO Data Reveals Consumer Trust Patterns

Link: https://searchengineland.com/brands-search-results-survey-452789

Clear briefs help marketers confront the chaos of advertising

Link: https://www.marketingweek.com/clear-briefs-confront-chaos/

Adalytics Goes Public with First Named Client Partnership

Link: https://adage.com/article/digital-marketing-ad-tech-news/ad-tech-watchdog-adalytics-publicizes-quad-paying-client/2603756

Guess What? Nobody and Everybody Cares About AI

https://investors.fiverr.com/news-releases/news-release-details/guess-what-nobody-and-everybody-cares-about-ai

The Marketing Moment:

Fragment Forward: Five Key Trends Shaping 2025

The Contagious IQ Download 2024 / https://www.contagious.com/reports-and-webinars/the-contagious-iq-download-2024

Ad Of The Week:

Fiver - Nobody Cares - A Musical

https://youtu.be/hJYvwmodYIU?si=O2mIDhiUQxoxf8ak

Key Points:

A great example of an entertaining B2B ad with the use of humour.

Fiver built this in-house, while also using insights from their report.

The campaign emphasizes the importance of human expertise in maintaining high-quality results when integrating AI