Welcome to another episode of The Barber’s Brief!

Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.

Enjoy the show!

Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

Timestamps:

00:00 - Introduction

01:28- Consumer Behaviour Insights from Amazon

04:33 - Digital Marketing and Incrementality Challenges

08:36 - NBA Viewership and Streaming Trends

12:56 - Liquid Death's Strategic Market Exit

17:16 - Peloton's Business Model Evolution

22:26 - Puma's Bold Campaign Launch

24:27 - Upcoming Episode Preview with Jaguar Land Rover CMO