In this episode of the Sleeping Baber podcast, we engage with Bob Park, formerly the Chief Brand Officer at GE Appliances. We explore the evolving role of brand management, the importance of data-driven decision-making, and the challenges of balancing short-term and long-term marketing strategies. Bob shares insights from the Cannes Changemaker series, emphasizing the need for consumer-centric approaches and the integration of AI in marketing. Our conversation highlights the significance of building relationships within the C-suite and adapting to new media strategies in a rapidly changing landscape.

Our Guest:

• Bob Park: https://www.linkedin.com/in/bob-park-geappliances/

Follow our updates here: ⁠⁠

• https://www.linkedin.com/company/sleeping-barber/⁠⁠
• https://www.sleepingbarber.ca

Get in touch with our hosts:

• Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/
• Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

Takeaways

• The Chief Brand Officer role focuses on a house of brands approach.
• Cannes Lions Festival provided valuable insights on marketing and technology.
• Being a changemaker is essential in brand management.
• Understanding consumer needs is key to effective marketing.
• Data-driven decision-making is crucial for success.
• There is a distinction between good and bad data.
• Key metrics should guide marketing strategies.
• Navigating data overload is a challenge for marketers.
• Media strategies must evolve with changing consumer behaviour.
• AI will play a significant role in the future of marketing.

Chapters

00:00 Introduction to the Sleeping Baba Podcast

01:03 The Role of Chief Brand Officer

03:03 Insights from the Cannes Changemaker Series

05:49 Applying Change Maker Philosophy to Brand Management

08:56 Data-Driven Decision Making in Marketing

11:50 Key Performance Indicators and Market Share

14:51 Navigating Short-Term vs Long-Term Marketing Strategies

17:57 The Evolution of Media Strategies

21:10 Adapting to the Digital Landscape

24:07 Building Relationships with the C-Suite

26:48 Justifying Marketing Investments

30:03 The Future of Marketing and AI

33:03 Conclusion and Closing Remarks