Scale Differently

Change is the only constant, and as we step into Fall, the business landscape is shifting once again. While some companies may see sales resurge, 'business as usual' is evolving, not returning.

As an established business owner well on your journey to scaling your enterprise, and you're likely already acquainted with the ever-changing dynamics of the market. You understand the importance of not just setting realistic expectations but also staying agile in the face of evolving customer behaviors. But as seasoned as we may be, we all need reminders on the factors we need to consider when objectively looking at our business.

Of course you have set targets, but if those targets are not achievable, doable, or practical for ourselves, our business and our customers, it can negatively impact us. This underscored the importance of setting realistic expectations, so that we can effectively manage our startup finances and mitigate potential risks. It also allows us to align our offerings with what our customers truly desire, ensuring a positive experience and the profitability of your business.

Tune in to this episode as we provide valuable insights into the importance of setting realistic expectations, adapting to the changing market, and making intentional, evolutionary changes in your business.

In this episode, you'll discover:

· Why it is crucial to set up realistic expectation

· The two different types of buyers

· How impractical expectations will lead to business failure

· The buyers' buying cycle and its effect in your business

· Leveraging your next level offers and upsell

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

What changes have occurred in the field of marketing? What strategies are becoming ineffective, and what's proving to be successful? If you aim to double your business within the next 12 to 18 months, what steps should you take to achieve this objective?

Marketing is evolving because of the digital platforms that allows access to user data and consumer behavior. That is why the things of the past is not working anymore. The most significant change to marketing is our ability to understand customers' needs and wants, stimulating their demand, and offering a solution that benefits both parties. Analyzing all of this factor before doing the marketing of our product and services, ensures the profitability of our business and enhance our future opportunities.

Today is the Crista and Nikki show where we dive into some juicy conversation on how marketing has shifted in this generation.

Nikki Nash is the co-founder and CEO of The Wealth Builders Collective. She is an experienced business consultant, investor, and the best-selling author of Market Your Genius, which was published by Hay House. She has over 15years of experience in marketing and branding, working with Fortune 100companies and tech startups and is an expert in helping people communicate their value to potential clients, land more dream clients, and build a profitable business that creates generational wealth.

"I really think about my thoughts before I take action because one of the things that I believe to be true and have seen to be true is that the way you are seeing yourself and the thoughts and beliefs that you have impact your actions and your feelings impact your actions."

– Nikki Nash

In this episode we explore:

· Marketing today and the buyer's journey

· Marketing to the right person and its effect

· Mistakes people make in marketing

· Making short term or long-term decisions for your business

· When to say yes to an opportunity

· What to take into consideration when you are planning to doubling your business

· The three R's and its importance in your business

Learn and connect with Nikki Nash:

· Visit Nikki's Website

· Follow Nikki's Linkedin

· Listen to Nikki's Podcast

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scaleleanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

Is it possible to combine scalability for your business with personalized solutions for your clients?

One of the reasons so many businesses leverage group coaching or digital courses as the core of their business model is for scalability.

And while those approaches are definitely scalable and convenient for the business, the way many people structure them is not always the best solution for your clients.

The client experience can feel transactional instead of transformational.

Consider this…

Have you ever joined a program, showed up for a call, and realized that the "coach" leading it was not at the right level to support you?

Or that they were trained on the person's method (barely!) but had no real world experience so they just robotically went through their set script but couldn't handle any questions or situations outside of their script?

Unfortunately this is super common in most group based experiences and it's time for a different way where transformation comes ahead of the transaction, but without sacrificing scalability.

What if you could offer a truly transformational experience for your clients that is personalized to them and their unique context and have it still be scalable?

What if you could leverage a team of seasoned experts to support your clients instead of someone barely trained and capable of leading a group coaching or 1:1 accountability call?

Wondering how? That's what Annie P. Ruggles, @anniepreneur, and Crista are exploring on this week's episode of the #LOYBPodcast.

They'll be taking you behind the scenes of their boutique scaling advisory model and how and why we decided to leverage this business model instead of the standard "one-size-fits-most" model. They share:

🔹The benefits of a boutique advisory model for business growth

🔹What no one tells you about the "one-size-fits-most" model

🔹Options for scalability when offering personalized solutions

🔹Some of our frustrating experiences in other programs

🔹How to create scalable offers that allow for context and adaptation

'We have to approach things holistically. Because when you're looking at vision, when you're looking at rich fulfilled life, you're looking at their values, their mission, their drive, their family, the whole thing."

- Annie P. Ruggles

Connect with Annie:

· Visit Annie's Website

· Join in Annie's FREE Masterclass

· Follow Annie on Instagram

Is it time to refresh and uplevel your business model for more scalable results?

Our Business Refresh is a 1-on-1 experience to elevate your offer suite, magnetize your messaging and marketing funnel, and create leverage with your systems and team. Secure a space at leanoutmethod.com/refresh.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

What is the underlying meaning of peak performance? How would you characterize it? Does it intersect with our well-being? Why is comprehending and applying this concept valuable? Additionally, how can one cultivate a mindset geared toward achieving peak performance?

Peak performance isn't solely about our strength, determination, perseverance, and resilience. It also encompasses our well-being. This notion is particularly relevant for business owners who often become ensnared in a culture that emphasizes relentless hustle and attaining success at any cost. In the process, they might overlook their own happiness, personal fulfillment, and optimal functioning.

In this episode of the Lean Out Your Business Podcast, I had a valuable conversation with Sacred Walker where she shares the concept and importance of peak performance practice.

Sacred Walker is the founder of Self-Love for Superheroes, which is a mental health and peak performance practice. She transforms lives as a mental health therapist, interfaith minister, and an Ivy League master speaker. She is the host of a talk show called Self-Love Letters for Everyday Superheroes, and she specializes in what she calls Love Medicine coaching, which is a proprietary method of holistic coaching that supports visionaries and executives in high stress work environments.

"Let's make sure that our mind, body, spirit are sustained so that our true peak performance can support our vision for the long haul. Because we're here to build a legacy, not burn out in the process. "

– Sacred Walker

In this episode we explore:

• Vices and things that keep people away from achieving peak performance
• Emotion-based stress that is affecting our performance
• Creating focused intention and guidance through journaling
• The incredible transformation that people received when working with Sacred Walker
• How to work smarter not harder and keep things lean in the business

Learn and connect with Sacred Walker:

· Visit Sacred Walker's Website

· Follow Sacred Walker's Linkedin

· Follow Sacred Walker's Instagram

· Follow Sacred Walker's Facebook

· Listen to Sacred Walker's Podcast

· Watch Sacred Walker's Youtube

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scaleleanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

Occasionally, businesses find themselves in need of change, but which one? Is it a revolutionary or an evolutionary? What are the different between the two changes? And what is the best route of change that will align with your business vision and mission?

The reality is there are those points in time in our business where we want to improve and make small changes that will help us optimize our results, bring leads, and provide more value to the clients while bringing in more profit.

Today, I'll introduce the concepts of evolutionary and revolutionary change, and explain the difefrences between the two. This understanding will empower you to capitalize on these opportunities, ensuring that the changes you implement not only secure your business's survival but also propel it to thrive through continuous improvement.

In this episode, you'll discover:

·

• The difference between evolutionary and revolutionary change
• Applying changes in your business model
• The lessons I have reflected in Bret Michaels concert
• Optimizing results through small change
• Adding more value in your business through change
• Being open to possibilities, change and improvement

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scaleleanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

How can you stand out in the industry that is full of competitors, countless of marketing and online adverts, social media networking and emails? The key to this is to understand the power of establishing oneself as an authority. So, what does it mean to actually be the authority in your industry and why is it so important?

To be an authority you need to niche down. Get clear on what you want and where you want to go. Find the business model that suits your lifestyle. Then create a system and workflow. By doing this you will be able to bring in the right leads and make the right sales regardless of how competitive the industry is.

Today, I am joined by Beate Chelette and we are going to have a fun conversation about becoming an authority in your industry. Beate is the Growth Architect and Founder of The Women's Code and provides visionaries and leaders with strategies that grow your authority so that they can scale their impact. She is also the author of "Happy Woman Happy World – How to Go from Overwhelmed to Awesome" and she has her own podcast, the Business Growth Architect Show.

"In order to get authority, you have to be in front of the right people, and you have to be able to do that in such a way that you attract lead generation so that you can fill your funnel, and that your funnel then generates really good, vetted leads that you then can consistently convert." - Beate Chelette

In this episode, we explore:

• A lead magnet called Airtight Avatar • How to become an authority • The economy whiplash and how it affected us • Internet marketing Kool-Aid • Focusing on lead generation and sales and closing

Learn and connect with Beate:

· Visit Beate's Website

· Follow Beate's Linkedin

· Follow Beate's Instagram

· Follow Beate's Facebook

· Follow Beate's Twitter

· Watch Beate's Youtube

· Schedule an Uncovery Session

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scaleleanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

How do you assemble a lean dream team and why is this team important for a small business owner? How do you manage this lean team and get things done to deliver value and generate revenue in your business?

If you're running a small business, it's likely that you're handling all operations on your own. To avoid this, it's essential to build and utilize a small, efficient team that can contribute to the development and growth of your business.

Having a small, dedicated, and high-performing team that shares your vision and takes ownership as if it were their own, is crucial. This team will drive your business forward, granting you the freedom you initially sought when starting the business. With their support, you can break free from the day-to-day tasks, allowing you to regain control of your time and personal life. Furthermore, this collaborative effort will help you scale your business effectively.

Today is going to be the Crista and Jordan show. And I am super excited to bring Jordan Eades on with me, who is my right-hand woman in the business. Together, we will discuss the best way to structure your team!

Jordan is a Business Coach & Fractional COO. Her goal is to help service-based business owners build, grow and scale sustainable, profitable businesses without sacrificing their time, life, or burning out.

"Building a lean and agile team is the key to unlocking efficiency and success in online business."

- Jordan Eades

In this episode, we explore:

• Structuring and Maximizing the Potential of a Lean Team • Embracing Inspired Ownership as a Small Business Owner • Transitioning from Traditional Hierarchies to a Team-Based Structure • Contrasting Large Corporation and Small Business Team Models • Understanding the Characteristics of a Lean and Agile Team

Connect with Jordan:

· Visit Jordan's Website

· Take Jordan's Business Health Assessment

· Follow Jordan on Facebook

· Follow Jordan on Instagram

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

Does your business rely too much on your leadership role? If yes, then how can you scale your business that is not dependent on you?

As a business owner, the greatest asset to possess is a scalable business that is not dependent on YOU. Because it gives you entire control over your schedule, allowing you to pick which tasks to work on and which vacations to take. But to achieve this it requires careful planning and execution. Remember that creating a business that can function without you is not a quick process. It needs a lot of time, effort, and dedication. Building a sustainable and simple business model can lead you to personal freedom and financial success.

On this episode of the Lean Out your Business Podcast, I am super excited to be joined with Jessica Marx where we dive into some really great conversations about scaling and scaling while still providing tailored and really boutique high impact services.

Jessica has recently been named the top female coach by Yahoo Finance, and she is a powerhouse with over a decade of sales, executive leadership, and business experience. She's the founder of Tailored Premier, a premier business strategy firm where she pulls experience from being a corporate executive with experience of building four of her own businesses from the ground up, and she serves six to seven figure founders who are ready to fast track their success and build sustainable businesses that can run without them.

"Always build the business around your personal life, not your personal life around the business. And then put together a plan in place that you'll actually be able to execute on." – Jessica Marx

In this episode, we explore:

· Things to do that are critical if you want to scale your business.

· Big mistakes that starters make.

· Simplification of business

· Structure your business to be scalable with tailored experiences for people

· How to have a simple business model that supports you and that's scalable.

Learn and connect with Jessica:

· Visit Tailored Premier's Website

· Follow Jessica's Linkedin

· Follow Jessica's Instagram

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scaleleanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

How do you acquire new customers, and leverage your current ones as you scale your business? What is the customer acquisition strategy that you can apply? How do you use digital marketing tools to help manage this strategy?

Customers are the lifeblood of any business. That is why investing in a customer acquisition plan is essential if you want to acquire the proper leads and understand how to get more customers to boost your sales. Though acquiring a customer acquisition strategy is a technique that will surely help you reach your goals. It is not a magic bullet, so you need to work hard and built brand awareness, visibility and trust.

In today's episode, Darrell Evans is back in the show to dive a little deeper about customer acquisition and visibility. We will also be talking about a really incredible strategy that he has for raising visibility for only a dollar a day.

Darrell is a serial entrepreneur. He's an investor and he is the co-founder and CEO of Yokel Local Internet Marketing, which is a digital marketing agency based out of Las Vegas, Nevada. He and his team have helped businesses generate over 300 million in revenue online. And he's personally started and operated six businesses since the age of 20. He is the host of the growth driven entrepreneur podcast. And he is the founder of the growth-driven entrepreneur community and the Mindshift Business Academy, where he trains business owners on his signature growth frameworks

"Good marketing meets people where they are. Good marketing is thoughtful. It is strategic."

- Darrell Evans

In this episode, you'll discover:

· Challenges in raising visibility and acquiring new customers

· Ideology of how to approach any marketing creative

· Building trust even in quick starts

· Iceberg theory in marketing

· What is a lean campaign and how to leverage it

· Do the work up front to get best returns

· Seven level deep exercise and good marketing

· Dollar a day visibility strategy

Learn and connect with Darrell:

· Visit Darrell's on website

· Follow Darrell's on Linkedin

· Visit Yokel Local Website

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

Where should we put our focus on our business? Are we creating space for what's important outside our business and within our business? And how do we build healthy relationships, full of joy and fulfillment while running a thriving and scaling business?

Real fulfillment doesn't come from material possessions, wealth or success alone. It also comes from other important aspects of life, such as personal growth, relationships, and meaningful pursuits. And in order to live a rich fulfilled life, we must channel the power of intentionality and focus. And through listening to this episode, you will understand the importance of putting these two words in all of the different facets, both within your business and outside of your business, and how to manage that in a way that's actually productive and fulfilling instead of overwhelming and draining.

In this episode, you'll discover:

- - Looking holistically across your entire life to achieve fulfillment.

- - The two different types of time pie and its facets

- - Leveraging focus on creating space for your business and outside your business

- - The nine engine and three overarching categories of a successful and sustainable business

- - Clarity in visions and values

- - The holistic balance of growth and optimization for your business

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.