Scale Differently

Are you feeling stuck in life? Like you are running on autopilot and nothing is changing or evolving?

Don't worry, you're not alone and this is a very common problem. Everyone experiences a sensation of stagnation in life at some time, whether it be due to uninteresting work, a dissatisfying business, or simply a general feeling of disinterest. So, what do we need to do to truly get us on the path of being unstuck to being fulfilled? Listen to this episode to know the secret of how you can regain your sense of purpose and forward momentum.

On episode 111 of Lean Out Your Business Podcast, I am joined by an award-winning entrepreneur, an international best-selling author, and the host of "The reLaunch Podcast" Hilary DeCesare where we will dive into how we can successfully hit that reset button and relaunch our life to happiness and fulfillment through acquiring the powerhouse of possibility in every aspect of our life.

She is also a relentless philanthropist, as seen on the ABC hit show secret millionaire and an innovator in neuropsychology as it relates to business and life.

"Stop overthinking. Get out of your logical brain. Get out of conscious brain. Get back into the subconscious brain. Tap into what is there." -Hilary DeCesare

In this episode we explore:

• How to get unstuck and do the big relaunch
• Intuition in three different levels
• 3HQ Method
• Why other people hold themselves back from the significant relaunch
• The Relaunched effect and how it can affect you

Learn more and connect with Hilary:

• Visit Hilary's Website
• Follow Hilary on Facebook
• Follow Hilary on Instagram

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

Are you feeling overwhelmed by your workload? Are you searching for ways to work efficiently without burning out? You're not alone. Many professionals and entrepreneurs struggle with finding balance in today's fast-paced world. But it's time to take a step back and learn how to work smarter, not harder.

Tune into this episode to discover the truth about working smarter - not harder, and learn actionable techniques to deliver better value to your clients while freeing up time for a rich and fulfilling life. Get ready to revolutionize your work and simplify your life.

In this episode, you'll also discover:

• Techniques for leveraging your time
• Working smarter in a more simple and streamlined way
• Optimization backlog with effort matrixes

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review.

Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/blog/lessonslearnedfromscaling.

Are you a business owner managing a 6-figure business who's ready to reach the next growth of 7-figures? But you are still thinking, what does a 7-figure ideal life mean for me?

A six-figure business is a fantastic achievement, but what if you could accomplish even more?

What if there was less work involved in your business instead of more? What if you didn't have to do all the job yourself?

In this episode of the Lean out your business podcast, I will sit down with Fabienne Fredrickson where she shares a lot of golden nuggets on how you can scale your business by leveraging your team to get better results without you being in the day-to-day operations of the business.

Fabienne is a beloved mentor to thousands of women in business. She's the founder of the Leveraged Business Program and she's reversed engineered how to scale her business to several million annually. She is also the author of The Leveraged Business: How You Can Go From Overwhelmed at 6-Figures to 7-Figures(and Get Your Life Back) is really a definitive roadmap, showing women how to increase their income, how to increase their impact, and how to do it with heart.

In this episode we will explore:

• Fabienne's passion in helping her clients
• How to leverage your business into 6-Figures to 7-Figures
• Strategies and insights on how to breakthrough from 6-Figures to 7-Figure business with your life back
• Fabienne's Book: The Leveraged Business: How You Can Go From Overwhelmed at 6-Figures to 7-Figures(and Get Your Life Back)
• How to work smarter, not harder and keep things lean

"What I've realized is that when a woman makes her own money and lots of it, she feels safe in her world. She feels safe to leave a toxic corporate job or a toxic situation, and she starts taking care of herself and being bolder and taking more space using her voice bigger. And there's just something that stirs my soul about giving the ability to women throughout the world to make their own money." - Fabienne Fredrickson

Learn more and connect with Fabienne:

• Visit Fabienne's Website
• Follow Fabienne on Instagram
• Follow Fabienne on Facebook
• Connect with Fabienne on Linkedin
• Buy Fabienne's Book

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review.

Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/blog/lessonslearnedfromscaling.

If you know that your business needs to continue growing, but also to optimize, how would you approach it? How do you know when to start? And how do you address both growth and optimization without so singularly focusing on one that you're actually negatively impacting the other?

As an entrepreneur, planning and implementing the balance of growth and optimization is a great way to build a foundation that supports sustainable development and has lasting business success. When you're actually doing both the growth and optimization simultaneously, you're bringing in those new leads. This means that you will end up with a steady stream of high-quality leads, high-quality clients, and the systems and structure to deliver really exceptional experiences and results for those clients.

If you want to make sure that you will have that balance of growth and optimization in your business while always keeping things lean, then listen to this episode!

In this episode, you'll also discover:

• The difference between growth and optimization
• The side effects of rapid growth and its negative impact in your business
• How to implement a system that balances front-end growth with backend optimization via nine engines

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

Wondering what it will take to scale your business successfully this year given the unique challenges and opportunities that 2023 presents? In episode 107 of the Lean Out Your Business Podcast I share my top strategies for success for this new year. I also take you behind-the-scenes of some of the changes I made in the Lean Out Method to give you a first look at what I am focused on this year and most importantly WHY... so you can assess if changes to your business model make sense to consider. If you have been curious about joining me inside the new cohort of Simplify to Scale kicking off on 2/7, I also give some insight into what to expect and how I elevated the experience to align with what businesses need most right now.

In this episode, you'll discover:

• The role social media will play in 2023
• Paid advertising, organic marketing, or both?
• Ways to shorten the buying cycle
• The importance of differentiation in 2023
• The one thing there is no room for this year if you want to scale
• How to ensure your offers and marketing align what your customers need right now
• How we elevated Simplify to Scale and WHY
• A unique hiring opportunity and market trend to leverage
• How AI is going to play in your business and how you can leverage it

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us - leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreats.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.

Before digitization, public relations specialists would spread the news via traditional outlets such as newspapers, television or radio. With the rise of the digital age, social media has fundamentally transformed the PR landscape, where brands can leverage their PR through social media channels by telling their story, connecting with their audience, and marketing their product or services. So, how do we engage in social media marketing? How does it help us grow our business and reach our goals? And how do we use social media for PR?

In this episode of the Lean Out Your Business Podcast, I am very excited to be joined by an expert on all social media, Blair Kaplan Venable. She has been featured in media outlets including Forbes, CBC Radio, Entrepreneur and Thrive Global and the New York City Times Square's Billboard.

Blair Kaplan Venables is an expert in social media marketing and the president of Blair Kaplan Communications, a British Columbia-based PR agency. She brings fifteen years of experience to her clients. She's the creator of the social media Empowerment Pillars, and she helps her customers grow their followers, and has done so where they have grown tens of thousands of followers in just one month. She's helped her client win Integrative marketing awards and more, and is the co-host of the Dissecting Success podcast. She's an international bestselling author and she has a recently published book, which is her second book called The Global Resilience Project, and it's focused on overcoming life's most difficult moments and sharing some absolutely incredible stories.

Tap into the episode to leverage publicity and social media to expand your influence and grow your reach!

In this episode, we discuss:

(02:52) The importance of public relation

(04:32) Leveraging publicity and social media to grow your business

(09:48) Common mistakes when you are striving to get visibility

(11:48) The importance of social media and its impact

(15:32) Social Media Empowerment Pillars

(21:19) How to not get caught up with the ever-changing social media algorithm

(24:37) Blair's work

(25:44) Blair's contact information

(26:48) How to work smarter, not harder

(27:11) Tips to leverage social media for PR

Links:

Download Blair's Visibility Roadmap (freegift):https://blairkaplan.kartra.com/page/visibilityroadmap

https://www.blairkaplan.ca/

https://www.iamresilient.info

https://www.linkedin.com/in/blairdkaplan/

https://www.instagram.com/blairfromblairland/

https://www.facebook.com/blair.kaplan

https://www.facebook.com/BlairKaplanCommunications

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

Are you focused on scaling your business this year?

While growing a business is one thing, scaling it can be a challenging transition. When done well, scaling give you time freedom and financial freedom - you are able to increase profits and expand your impact without a significant increase to resources.

But when scaling isn't done well, it can be expensive, draining, and unsustainable, putting your business at risk.

So how do you scale in a simple and sustainable way and avoid the common mistakes that businesses make when scaling?

You learn from other's experience and in this episode, I am sharing my experience scaling one of my first businesses, the avoidable mistakes that I made, and what I did to achieve success.

In this episode, you'll discover:

• How I grew my very first jewelry business into multiple six figures.
• What I did to transition from growing to scaling and break through the multi-six-figure ceiling.
• One of the biggest scaling mistakes I made that I see other entrepreneurs commonly make.
• 2 of the critical things I focused on to scale successfully and sustainably.
• The important and overlooked role identity evolution plays in scaling success.
• Why customer-centricity is crucial to scaling up your business.
• What soldering jumprings has to do with scaling.

The best way to avoid the common mistakes businesses make when scaling and to fast track your results is to learn from someone else's journey. Listen to Episode 105 of the Lean Out Your Business Podcast to learn more.

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at leanoutmethod.com/scale.

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit https://www.leanoutmethod.com/blog/lessonslearnedfromscaling.

Well, first of all… Happy New Year! How time flies! A new year has just begun and a new podcast journey for us. A heartfelt thank you to all of you for being part of our journey and we look forward to your support in 2023.

If you're passionate and ready to grow your brand, create authority-building content, and be on the big stage this episode is made for you!

In today's episode, we're going to be diving into all things TEDx talks and how you can leverage them to help you scale your business with Cathlyn Melvin. She is a TEDx coach and copywriter whose insight has been featured via TEDx, Thrive Global, Fempreneur Online, The Writing Cooperative, and other outlets. She also helps mission-driven personal brands, design and delivers their world-changing messages through TEDx Coaching and done-for-you copywriting services.

Listen to the episode to learn from the finest TEDx coach as she shares strategies and processes on how you can start on TEDx Talk.

Show topics include:

(01:13) About Cathlyn Melvin

(02:00) TEDx Talk as a smart strategy for entrepreneurs

(10:29) Timeframe and expectation when applying to TEDx Talk

(14:03) How to start on TEDx Talk

(17:21) Biggest mistake people can do in the process of a TEDx Talk

(20:45) Cathlyn's work and why she is passionate about it

(27:38) Cathlyn's contact info

(29:39) Tips on how to work smarter, not harder

Links From This Episode:

Website: www.rightcatcreative.com

LinkedIn: www.linkedin.com/in/cathlynmelvin/

Facebook: www.facebook.com/cathlyn.rightcatcreative/

Freebie: www.rightcatcreative.com/tedxqa

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

In today's episode, we are going to dive into an amazing conversation with Angela Santi. She is Italian by birth and Cosmopolitan by vocation, and she is the one-of-a-kind Dolce Vita leadership and lifestyle designer for elite entrepreneurs, business owners and experts. La Dolce Vita is a philosophy that we need to incorporate into our business and into our lives. It is the signature Italian lifestyle, and Angela believes that even those who have achieved what others have defined for them as the highest levels of success, deserve to truly, deeply love and live their one life to its fullest.

In today's episode of the Lean Out Your Business Podcast we are going analyze the philosophy of La Dolce Vita - Dolce means sweet, and Vita means life. In Angela's philosophy, Vita represents an acronym for the four pillars which is Vitality, Illumination, Techniques and Assets. We are also going to discuss what it means to be in the right business for you, the importance of the "do nothing" mentality, why the Dolce Vita is important now and how to lead the Dolce Vita way!

Listen to this episode if you want to learn more about the La Dolce Vita philosophy and how you can apply it to your life!

Show topics include:

(02:31) The meaning of Dolce Vita and its importance

(06:55) La Dolce Vita's four pillars and process

(11:21) The importance of the "do-nothing" mentality

(15:40) Well-known people who follow the La Dolce Vita philosophy and what it did to their business

(19:54) Angela's work and passion

(22:46) Angela's contact info and application for the program

(23:23) How to work smarter not harder and keep things lean in your business

(25:07) Tips on how you can bring the La Dolce Vita philosophy in your life

Links From This Episode:

• Web: https://angelasanti.it/

• LinkedIn: https://www.linkedin.com/in/angelasanti

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

How does your energy play an important role in the success and growth of your business?

Successful business growth is directly proportional to the amount of clear and positive energy that is flowing in you. When your energy levels are clear and positive, you are more likely to have the mental clarity, attention, and drive needed for business breakthroughs.

In this episode of the Lean Out Your Business Podcast, I have the pleasure to be joined by an expert on this topic, Relinde Moors.

She is the founder of the Elevate to Thrive Academy, which helps vision-driven coaches and experts make more impact and more money by elevating their energy to their story and their sales. Her clients have turned their freelance work into multiple six-figure thriving businesses, changed to three-day work weeks, doubled their revenue and moved to their dream country with their 100% location-independent businesses. Her signature approach is about coming down to creating a clear and simplified business strategy in elevating your subconscious beliefs to support your goals.

Are you ready to leverage your energy and do that inner work to get your business to the next level? Listen to this energetic episode!

In this episode, we discuss:

(2:06) - The important role of energy in your business

(4:19) - Limiting beliefs that you often see in entrepreneurs and the things that they can do about it

(8:14) - What as entrepreneurs should we do when it comes to inner work for sustainable success in business and life

(11:24) - Tips on how to level up yourself and your business through inner work

(15:59) – How to minimize the impact of external things

(19:34) - Relinde's work

(20:46) - Relinde's social media and freebie

(22:14) - How to work smarter and not harder

(23:10) - Final tips for tapping into your energy

Links From This Episode:

• Web: relindemoors.com
• Instagram: https://www.instagram.com/relindemoors/

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle