Scale Differently

This is part four of our four-part series on what it takes to sustainably scale your business. We've been breaking down and reviewing the strategy, planning, systems, and team that it takes for simple sustainable scaling!

In today's episode of the Lean Out Yout Business Podcast, we're going to pull everything together. And we're going to talk about the strategy piece of this, which helps you to know that you are working on the right things! So I am going to share with you the puzzle analogy that you've probably heard me talk about before, and explain to you how this analogy can be implemented into your business reality!

Topics discussed:

(2:25) - The puzzle analogy

(5:52) - Do less to achieve more(7:38) - The difference between a business model and an operating model

(10:55) - Your business vision

(14:27) - Sneak peek from the reimagine retreat

(15:28) - 5th pillar - qualitative and quantitative measures

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

Today, I am so excited to introduce you to Kami Guildner. She is an exceptional entrepreneur who leads an extraordinary women's movement! She has so much exciting stuff happening in her community, which is a lot of what we're going to dive into today.

Her passion is building these amazing communities where there's so much connection and engagement! So in this episode, she is going to share all her secrets and insights on achieving that goal! Because I know for so many of us, we want to have communities, or we want a community that's more engaged, but how we can actually get there?

Kami has all the answers for you! She believes that women's voices matter. She's a connector, a storyteller, and a business coach. She weaves soulful inspiration and mindful business strategies, helping her clients uplevel their businesses. Kami is also the founder of the Extraordinary Women Ignite Conference, Extraordinary Women Connect events, and host of the award-winning Extraordinary Women Radio™ – a podcast featuring wildly successful women living out loud in voice, vitality, and vigor.

Topics Discussed:

(3:05) - The reason why community is so important for our brand

(5:20) - The importance of being surrounded by other like-minded people(6:30) - Tips and strategies to create a strong community

(8:46) - Lessons that contributed to the growth of your business overall

(11.19) - How to overcome the fear of live events

(12:29) - How to create a marketing strategy and build a brand

(16:10) - Marketing rules that we should break

(20:09) - Kami's upcoming event(21:34) - Kami's social media

(22:10) - How Kami works smarter and not harder

(23:19) - Tips on leveraging community and building connections in our own businesses

Links:

• https://www.facebook.com/groups/1386664118079263
• https://www.instagram.com/kamiguildner/
• https://www.linkedin.com/in/kamiguildner/
• https://podcasts.apple.com/us/podcast/extraordinary-women-radio/id1216249277

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

Hello and welcome to part three of our four-part series on what it takes to sustainably scale your business!

In today's episode of the Lean Out Yout Business Podcast, I'm going to walk you through our Lean Strategic Planning System for Small Businesses. Because while strategic planning is important, the reality is that most planning systems out there are not really designed for a small business.

There are very tactical planning systems that are designed for personal productivity and they don't really work well when you get them into a team environment. Or there are these really big strategic planning practices that come out of the multi-billion dollar businesses, but they completely could overkill your type and size of business

So, let's dive into the Lean Strategic Planning System and learn how you can implement it in your business model, so you can avoid burnout and get the most out of your business systems

Topics discussed:

(1:19) - The importance of planning

(6:06) - What Lean Strategic Planning System is and how it can help you scale your business

(17:39) - The importance of strategy

(18:37) - The four pillars of the Lean Strategic Planning System

(19.05) - Sneak peek from reimagine retreat

(21.22) - The context pillar

(21:46) - The clarity pillar

(22:30) - The commitment pillar

(23:53) - The kaizen pillar

(27.19) - Sneak peek from our next session

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

Do you want to scale your business, generate new qualified leads, and amplify your message but aren't sure the best strategies to focus on? Are you feeling hesitant to invest much in paid advertising given all of the recent changes?

Michelle Fernandez has all the right answers for you! She is a Facebook & Instagram Ads Strategist, a Funnel Expert, and Speaker. She loves the strategizing process that takes place PRIOR to running ads and specializes in helping her clients get crystal clear on their brand identity, messaging, and funnel strategy - so they get the maximum ROI from their ad spend

In this episode, Michelle shares how you build a high-converting ad strategy, what timeless things we want to keep in mind, and what's actually working right now. Michelle poured countless hours into mastering the art of paid advertising and knows how to combine the most powerful organic strategies, funnel strategies, and ad strategies to get her clients' 6-figure launch results without a 6-figure ad spend!

Topics Discussed:

(3:44) - The limitations of organic marketing that prevent your business from scaling

(6:38) - How to combine organic marketing and paid ads for better conversions and results

(11:27) - What people should be considering about ads

(15:30) - The types of paid traffic that will help you scale your business

(18:25) - The paid ads strategies that are really working right now

(22:50) - The web 3.0 era

(29:10) - Michelle's upcoming projects

(31:00) - Michelle's contact info

(31:42) - How to work smarter and not harder

Links from this episode IG handle: https://www.instagram.com/themichellefernandez/ Podcast : The Traffic & Conversions Show Website : http://theMichelleFernandez.com

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Join us inside the Simplify to Scale Ops Academy for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

Do you want to have a simple, sustainable, and scalable business? Do you want to create systems that will help you scale your business and remove yourself from everything that depends on you? Then this episode is for you!

In today's episode of the Lean Out Your Business Podcast, we'll dive into the different layers of systems that your business needs to scale sustainably. A lot of times people start at the SOP level. And they're actually missing an opportunity to really streamline things in their business, in a way that will really help to accelerate results.

So, first I am going to paint a picture of what it would be like if you had systems in your business, and then I am going through the 4 layers of systems that will help you simplify, systematize and finally scale your business

Topics Discussed:

(3:14) - The importance of having systems in your business

(9:39) - Simplify your approach to systems

(10:28) - Strategic Systems

(11:49) - Summary systems

(14:19) - Sub-Systems

(15:08) - SOPs

(16.05) - Summarizing all the systems

(17:01) - How to know what system your business needs

(18:39) - The Lean strategic planning framework

(19:06) - The end-to-end sales and marketing system

(22:15) - Sneak peek into our Simplify to Scale Ops Academy program

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

In today's episode, we are going to analyze how to increase your visibility, through marketing, branding, and PR! We are going to explain what makes a brand really successful and what are the most common mistakes of entrepreneurs, when it comes to branding.

So today, I have the pleasure to be joined by an expert on that topic, Hannah Nieves.

She is one of the amazing thought leaders and entrepreneurs that I met when we were on Necker Island. Hannah is a multidisciplinary entrepreneur, creative visionary, and voice of inspiration recognized as an expert in marketing, branding, and PR. She is the founder of Hannah Nieves Consulting, HN Haus, and This Hudson Studio.

I am sure that many of you are multi-passionate, just like me and Hannah! So, are there any nuances or things that we want to consider when we are passionate about multiple brands? That's what we are going to dive into today. Stay tuned until the end, as this conversation is a juicy one!

Topics discussed

(2:30) - Memories form our experience on Necker Island.

(4:40) - What makes a brand really successful

(7:37) - The most common mistakes of entrepreneurs when it comes to branding.

(9:10) - The Sensory Approach

(12:15) - Tips for entrepreneurs to stand out and differentiate

(14:10) - The importance of being genuine and original in order to stand out

(17:55) - How to keep things cohesive in your marketing strategy

(21:27) - How to leverage PR in order to increase visibility

(24:01) - Hannah's projects

(25:43) - How to work smarter and not harder

(26:40) - Hannah's final tips for branding and marketing

(28:03) - Hannah's social media

Links from this episode:

Website: www.hannahnieves.co

Instagram: www.instagram.com/hannahmnieves

Facebook Page: https://www.facebook.com/hannahmnieves/

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

Having the right team in place is a critical component of leading a self-run and self-scaling company where everything is no longer dependent on you. But you don't want just any team, you want a lean dream team.

There is an art and science to building a high-performing lean dream team who can take your big bold vision and help make it a reality while providing a solid ROI instead of feeling like another expense in your business.

In Episode 85 of the Lean Out Your Business Podcast, we'll be diving into building out your Lean Dream Team including the 4 layers of team that will help you understand who to hire next.

In this episode, we discuss: (3.18) The importance of having a Lean Dream Team (5.29) How to build out your Lean Dream Team (7.03) Mistakes entrepreneurs make when building their team (7.57) What a Lean Dream Team is and isn't (12.25) The 4 layers of a Lean Dream Team (22.19) Knowing when to hire for which roles (26.34) Sneak peek into our Simplify to Scale Ops Academy program

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

Are you a company owner and want to scale up your business? Are you a solopreneur and want to create a successful team? Then, Danielle Mulvey is the right person for you!

She is a former flight attendant-turned-entrepreneur who has cracked the code on recruiting and retaining what she refers to as "5-Star Employees". Danielle has scaled her several companies to over $50 million in annual revenue, while spending less than 10 hours each week overseeing their operations, as she owns a team of trusted 5-Star Employees

In today's episode, Danielle shares what the 5-Star Rating System is and how to attract 5-Star Employees. She explains how she cracked the code on recruiting and retaining 5-Star Employees, and how you can scale up your business by having an absolute Rockstar team!

If you want to accelerate your business and increase your annual revenue, but aren't sure how to do that without spending a lot of time and money, then this episode is for you!

Show topics include:

(2.08): What a 5-Star Employee is(3.00): What's the real cost to businesses when hiring someone who isn't a 5-Star Employee(4.23) Are higher salaries going to solve the problem?(5.27): What motivates a 5-Star Employee and what the 5-Star Rating system is(8.48): How to tie somebody's role to revenue for the company, when they're not in a revenue-producing role(10.31): What can companies do to attract the 5-Star Employee.(13.08): Danielle's system of finding candidates (14.06): How to know if your employees have the potential to become a 5-star employee (16.30): The importance of being a detail-oriented employee(17.59): All about the 5-Star rating system and Danielle's upcoming book(21.00): Danielle's contact info(21.20): Danielle's tips for entrepreneurs

Links From This Episode:

• Website: www.5staremployees.com

• LinkedIn: https://www.linkedin.com/in/danielle-mulvey-66a315/

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

Do you find yourself sacrificing what's important to you today for a better tomorrow? We skip the vacation, skip the walk, skip journaling, or skip even just taking a few moments to breathe and check in with ourselves. It can feel like we need to give up so many things now for the promise of a bright future of tomorrow and we end up putting our life on hold until we hit the next business milestone.

In today's episode of the Lean Out Your Business Podcast, we are going to dive into defining your rich fulfilled life. I will help you clarify what a rich, fulfilled life means to you - both inside and outside your business, and how you can prioritize your needs, so you can live full out, and experience everything that you want, both in your business and your life!

Show topics include:

(1.13) Reimagine Retreat(4.13) How I help my clients define their rich fulfilled life blueprint(6.52) Understand what a rich fulfilled life means to you(8.36) Defining what your ideal day looks like(9.45) Overcoming your mindset blocks that are getting in your way of living your rich fulfilled life(12.13) Defining what things you want to create protected space for

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

Success Coach, Nicola Wilkes, works with women in the creative and design industry, showing them how to take their business from good to great. With a design career spanning two decades working for designer furniture retailers, writing for global interiors magazines such as Elle Decoration and creating, running and successfully selling her own interiors brand and lifestyle store, House Envy - which was granted Cool Brand Status two years running - Nicola shares all of her learnings from two decades with her high achieving clients so they too can reach the same levels of career success.

Crista met Nicola on Necker Island, where almost every day they had a chance to connect over sunsets on their shared balcony and realize they are both seriously passionate about helping women entrepreneurs achieve their biggest dreams.

Pairing her decades of experience in the creative space and her accreditation by the International Coaching Federation, Nicola works with women in the creative and design space to help them realize they can be creative AND have a successful business.

In today's episode Crista and Nicola discuss:

3:42 pinch me moments on Necker Island

5:55 Nicola's biggest takeaways from Necker Island

6:26 the importance of connecting with nature

7:44 what you need to get rid of to recognize your biggest dreams

9:32 reasons why entrepreneurs play small

12:21 how to pursue your biggest dreams when you don't know what to do next

13:31 two questions you can ask yourself when you feel stuck

15:51 why business is like a video game

18:29 why people fall out of love with their business

22:09 what to do when good is no longer good enough

24:09 the #1 think you need to do in order to fall back in love with your life and your business

24:47 Nicola's tips on how to fall back in love with your business

26:07 why vision boards work

28:89 why creatives often tell themselves they aren't good at business (and why that isn't true)

Links From This Episode:

• Connect more with Nicola at www.seriouslystylishbusiness.co.uk
• Nicola's Instagram: http://instagram.com/seriouslystylishbusiness.co.uk
• Nicolawilkes.com
• Listen to the Empowered Business Woman Podcast

Books Mentioned:

• If Women Rose Rooted
• Start with Why