Scale Differently

Did you know that women entrepreneurs, who frequently juggle both home and business, have the biggest risk of burnout? Entrepreneurial burnout does not occur overnight. It develops over time as a result of a succession of recurring strains and little harmless occurrences that all cause your mind and body to shut down. And as women entrepreneurs, it is imperative that we understand how to deal with burnout to get our business to the next level. So how can we successfully overcome exhaustion, frustration, and burnout?

In this episode of the Lean Out Your Business Podcast, we are discussing the impact of stress on women entrepreneurs and steps on how we can avoid it with Donna Hann. Donna is the founder of 'She's in Business', a hub for mums who are made for more. Empowering women to rise to the next level of business, and eradicate burnout, whilst aligning to a heart-centered lifestyle

Donna's mission is to guide women in business to transform from feeling overwhelmed, exhausted and on the path to burnout to thriving as a business owners. The impact of this, has clients feeling educated, empowered and energized for the long game of business!

Tap into the episode to learn how to prevent the harmful effects of burnout and be a successful business owner.

Show topics include:

(00:58) About Donna's Podcast

(02:17) Donna's mission and its importance

(07:15) Small steps to avoid burnout

(14:45) Planning is essential to build momentum to your values and goals

(18:29) How planning influences social media

(25:13) Donna's work

(27:03) How to work smarter not harder

Links From This Episode:

www.donnahann.com

https://www.instagram.com/donna_hann_sib

Ultimate Productivity Planner - www.donnahann.com/freeplanner

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

Today's episode is super special! This is our 100th episode and it feels like I've been doing this podcast for years at this point. So, thank you all for being with me for these 100 episodes.

What better way to celebrate our 100th episode than bring back on the show the absolutely brilliant Annie P. Ruggles who was the very first podcast guest back on episode seven? Annie P. Ruggles is the Founder of The Non-Sleazy Sales Academy, she's guided hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations. Her pride and joy is her podcast, Too Legitimate to Quit: Instantly Actionable Small Business Strategies with a Pop Culture Spin.

In this episode of the Lean Out Your Business Podcast, we are going to talk about sales, marketing, and messaging on LinkedIn. LinkedIn is a curated content engine plus social networking site, where you can highlight your background by optimizing your profile, grow and leverage your network by connecting to people, and engage with the gifts of content that you're being offered. It enables you to network with people and professional organizations in your industry which is a great way to stay up to date with the latest developments and to share information and ideas with others in your field. We have to take into account, that the larger our network is, the more business opportunities will come our way, meaning the more potential leads and sales.

If you are using LinkedIn and you want to leverage this platform, tap into this episode!

Show topics include:

(02:25) About Annie P. Ruggles

(04:36) Leveraging LinkedIn as a Business owner

(09:45) Annie's advice on getting results on LinkedIn

(12:39) LinkedIn as a repurposing goldmine

(16:35) Connecting with people on LinkedIn

(18:38) The truth about LinkedIn groups

(22:58) Tips on how your brand can stand out on LinkedIn

(28:02) Tips on how to work smarter, not harder

Links:

https://www.linkedin.com/in/anniepassanisi/

https://www.anniepruggles.com/

http://stophatingselling.com/

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

In today's episode, we are diving into all things Ingagement and leadership with Evan Hackel. He is an experienced business leader, author, entrepreneur, and creator of Ingaged Leadership. Evan's focus is creating a culture of partnership with a common purpose, in order to help employees dramatically improve their performance. He has helped hundreds of organizations make major system-wide changes and build "ingagement," teamwork, in order to achieve growth and success.

The "I" stands for a higher level of engagement, which is referred to as involvement. Because when you involve people, and make them part of the process, then you will have a clear vision of your company that can provide you with a sense of purpose and direction for the future. This vision may become a blueprint or a roadmap to your success.

Remember most successful and profitable ventures did not get to where they are today without ingagement and a vision of their business. So, tap into this episode to learn more!

Show topics include:

(2:35) The importance of Ingagement

(4:46) A manager doesn't have to be an expert in all the business fields

(7:57) The importance of having a vision, and making people a part of the solution

(10:07) What you can do when a shared vision doesn't exist in a company

(13:13) Helping people understand that their work has a ripple effect on the vision and growth of the company

(18:12) How to lead change instead of reacting

(22:41) Evan's work and books

(23:36) Evan's contact info

(26:35) How to work smarter not harder and keep things lean

Links From This Episode:

• Website: https://www.evanhackelspeaks.com
• LinkedIn: https://www.linkedin.com/in/evanhackel

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

As we all know, our social media feeds are filling up with video content. And videos generate an enormous amount of engagement among target users, which means more and more people are consuming video content on different social media channels right now. So how can we bring impact to our business and the world using video content?

Rebecca Saunders has the answer to this! And I am very delighted to have her in today's episode where we will be talking about how video creation is a powerful method of communication and how it is a great way to build your business, reach out to your audience and develop their trust by getting your knowledge and message out there.

Rebecca Saunders is a sought-after video expert who works with business leaders, course creators and speakers to ensure they make their impact on the world through video creation. Everything she teaches and offers has been designed to save you time, save you money and remove the stress when making videos.

So, tap into the episode to know how you can leverage making videos in this digital world.

Show topics included:

(2:05) Leveraging video to make an impact in your business

(3:04) Common things that you see people do or don't do with video

(4:31) Planning and getting the video done

(6:58) Crista's viral YouTube video

(10:10) Being confident in yourself when you are in front of a camera

(13:48) Rebecca's story about gaining confidence and being comfortable with who she is

(18:48) The two camps of video specification

(23:11) Tips for making videos

(26:00) How to work smarter and not harder and keep things lean

Links From This Episode:

Website: https://www.rebeccasaunders.com/

Video Academy Program: https://www.rebeccasaunders.com/thevideoacademy

Instagram: http://instagram.com/therebeccasaunders

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

Do you ever feel overwhelmed? Or sometimes feel like there is too much on your plate?

Being an entrepreneur makes it easy to feel overwhelmed. Events for networking, partnership opportunities, training sessions, company ideas, new projects, innovative activities, and many more…

That is why knowing how to say no and what to say no to is essential to our business success. We have to remember that your success no longer depends on your ability to prove yourself, but rather on your ability to prioritize your plan and ensure that it's aligned with that next-level evolution of your business.

In today's episode of the Lean Out Your Business Podcast, I'm going to discuss things that are really helpful when you're looking at creating space for your business and making tough decisions to let things go. The first is getting clear on what's working and what's not in your business, so you know which things to start with by saying no to. The second thing that we're going to dive into is how you make those tough trade-offs when the reality is that there's something new you want to do. And then the third is time creep, which is something that leads to overworking and can end up wreaking havoc on your schedule and on your commitments.

Listen to the full episode to learn the importance of saying no and what to say no to, to gain back your valuable time & energy for your top business plans or priorities.

Topics discussed:

(3:02) Creating space in your business

(3:46) Three things that are helpful when you're looking at creating space

(5:02) Techniques to identify what's not working in your business

(7:56) Steps and tips in making tough tradeoffs and learning what to say no in your business

(15:10) Two common causes of time creep

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

Do your numbers sometimes feel like a mystery to you?

It is critical as a business owner that we know our numbers so we can make the best decisions, but unless numbers are a natural strength or we have a financial background, our numbers can often feel a bit overwhelming to understand.

In episode 96 of the Lean Out Your Business Podcast, we discuss how to turn financial mystery into mastery with our special guest and financial expert, Geneve Huxley.

Geneve is a CPA with over 20 years of experience. She's a whiz at decoding and unraveling complicated financial mysteries and her superpower is helping clients gain clarity in their business financials so they can improve their bottom line.

She understands the stories behind the numbers and has saved her clients the cost of a full-time CPA on staff without sacrificing the financial guidance they need to successfully run their business, figure out (and increase!) their profit margin, forecast and budget, and interpret their financial reports.

In this episode, we explore:

(1:53) The biggest mistakes with financials that business owners make

(4:52) How finances are different for a product-based vs. a service-based business

(8:13) The importance of having a bookkeeper

(10:20) The different types of financial experts and who you need when

(15:30) Why you should be leveraging value-based pricing

(17:55) Determining the right time to hire your next employee

(20:47) Knowing when to bring on a Fractional CFO

Links From This Episode:

• www.huxleycpa.com
• https://www.linkedin.com/in/genevehuxley/

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

We know the importance of copywriting in our business, but how do you write copy that doesn't sound like everyone else and that stands out from the noise?

In episode 95 of the Lean Out Your Business Podcast, I'm joined by Crystal Adair-Benning. Crystal is best known for being not known at all. She is a secret weapon amongst successful entrepreneurs who covet her Quantum Copy Method - which combines the science of writing with the spirituality of creativity. She is a multiple New York Times Bestselling ghostwriter and former highly sought-after luxury event planner.

Crystal shares with us the fundamentals of well-written copy and how it can help you accelerate your success.

Show topics include:

(2:27): The importance of copyrighting and how it helps us from a sales conversion perspective

(3:16): Ways to prove that words have magic

(6:25): Mistakes entrepreneurs make when writing their own copy

(11:05): Tips on how you can write your copy that is authentic

(22:30): What the quantum copy method is and how it helps connect and convert

Links From This Episode:

Web: http://wordmagiccopywriting.com

Instagram: http://instagram.com/wordmagiccopywriting

Twitter: http://twitter.com/wordmagiccopy

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

Are you planning to do any holiday promos for your business?

I find that many coaching, consulting, and service-based business either skip holiday promos entirely, thinking that they are only for product-based businesses, or they immediately default to discounting their programs and services.

The holiday buying season presents a great opportunity to bring in additional revenue in your business so I highly encourage my clients to offer a promotion.

But I also encourage them to think of ways to offer BONUSES instead of discounts.

While having sales and offering discounts is common for product-based businesses (and something I do every year for my jewelry brand Criscara), they can actually be damaging for a service-based business.

In episode 94 of the Lean Out Your Business Podcast, I share why you want to avoid discounting and some highly effective strategies you can leverage instead that do not include discounting (plus the one exception to this advice).

I also dive into how to prepare your offer suite for 2023 and how to leverage the holiday buying season when retiring or reimagining any of your offers.

Show topics included:

(00:58) Getting clear on your 2023 offer suite

(08:30) Holiday promotion strategies

(09:21) Why discounting is not a sustainable strategy for service-based businesses

(12:32) Types of irresistible bonuses to offer instead of discounting

(22:18) When you should start your holiday promotions

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

We all know the importance of avoiding burnout as the founders and CEOs of our businesses but have you ever thought about how to help your team members avoid burnout as well?

In episode 93 of the Lean Out Your Business Podcast, I am joined by Marquis Murray who is on a mission to eliminate team burnout.

Marquis is the CEO & Founder of Ditto where he and his team implement standard operating procedures, systems, and processes so that teams can focus on the work without the issue of not knowing where or how the work is happening.

We chat about how implementing standard operating procedures, systems, and processes help teams avoid burnout.

Topics discussed

(2:58) - Why eliminating burnout is so important

(6:31) - How to encourage experienced team members to share their knowledge by documenting their work processes

(9:43) - How SOPs help get all team members on the same page

(12:22) - The 4D time management process

(14:46) - The definition of SOPs, and why they are so important

(19:27) - The importance of keeping your SOPs up to date

Links From This Episode:

• Web: https://www.thinkditto.com/marquis-murray
• YouTube: https://www.youtube.com/c/MarquisMurray
• Facebook: https://www.facebook.com/murray.marquis
• Twitter: https://twitter.com/Marquisamurray
• Instagram: https://www.instagram.com/marquisamurray/
• LinkedIn: https://www.linkedin.com/in/marquisamurray/
• Podcast: https://open.spotify.com/show/3nIYqW5tqTweV5iBDYsI96?si=hWCWBWBkQUi1fan_-hBTIA&nd=1

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle

In this episode of the Lean Out Your Business Podcast, we have the pleasure of talking with Adrienne Grace. She is a Mindset and High-Performance Coach, Consultant & Speaker. If you are feeling burned out, or unfulfilled, Adrienne will help you overcome the mental blocks that are holding you back from living your life on your terms.

She enjoyed her career in finance but was always plagued by feelings of unfulfillment or that she was "meant for more." After getting to the point where she was stressed out, burned out and it was taking a toll on her mentally and physically, she found this program and underwent a powerful transformation.

Now she's on a mission to share this information and help others change their lives by changing their mindset & habits. Adrienne works with high-achieving financial sales professionals to become leaders in their field and make quantum leaps in their business, finances, personal growth, and impact.

Listen to the full episode to learn how to change your mindset and set yourself up for success!

Topics discussed:

(2:40) - The role of mindset in business success

(5:19) - How to start changing your mindset

(6:45) - The biggest mindset blocks

(11:35) - Adrienne's journey on shifting her mindset

(16:22) - Don't wait for the perfect timing

(19:20) - Adrienne's strategies for goal setting(23:05) - Adrienne's work and upcoming programs

(23:56) - Adrienne's social media

(24:35) - How to work smarter and not harder(26:12) - Tips to leverage your mindset

Links:

Website: www.adrienne-grace.com

IG: @gracefully_adrienne

Free Gift: www.FreeGiftFromGrace.com

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle