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As we pour ourselves into making our businesses grow we fall out of love with the thing we were so passionate about and the cause for this almost always has its root in four main reasons: complexity, misalignment, lack of clarity and burnout.
In Episode 61 of The Lean Out Your Business Podcast, Host Crista Grasso, walks you through how to recognize these four main sources in your own life/business and then shows you how the four pillars of The Lean Out Method: context, clarity, commitment and Kaizen can help you fall back in love with your life and your business again.
Episode Topics Include:
3:00 an overview of the 4 main reasons we fall out of love with our business
4:27 common ways complexity shows up in our businesses
6:17 the two main causes of misalignment in your business
8:51 how a lack of clarity can be the cause of complexity in your business
10:32 little b burnout vs. big B burnout - signs that you are headed there
11:53 why leaning out is really the starting point to moving past complexity, misalignment, lack of clarity and burnout
13:52 how to get laser focused on what matters most
15:00 the four pillars of The Lean Out Method: context, clarity, commitment and Kaizen
15:38 how to get crystal clear on your next level vision and near term goals
18:17 get clear on what to do and when to do it
18:43 the importance of scheduling in a transition period for the changes you want to make in your business
20:21 staying committed even when the "yeah, buts…" pop up
21:28 learning to differentiate between logic and fear
22:02 how implementing Kaizen can keep you in love with your business
Links from Today's Episode:
Are you ready to scale your business? Make sure you aren't scaling noise by applying for The Lean Out Method's Simplify to Scale Business Accelerator, a 6-month group mentorship experience to help you eliminate complexity and scale your business simply and sustainably, without having to trade today for tomorrow.
Not sure what changes you need to make, but ready to make a change? Book a free strategy call with The Lean Out Method team at scalingstrategycall.com
Work with Crista
Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.
Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.
Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."
If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.
If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!
Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.
Joining a mastermind and getting into a room of like minded entrepreneurs may be the best thing you ever do to grow your business. Surrounded by successful individuals who are willing to encourage and challenge you, drawing on their experiences and learning from their mistakes could help launch your business to the next level, if you join at the right time for you and your business.
If you're in the beginning stages of a business (either the launch or emerge phase) you most likely will want to consider a group teaching or maybe a DIY course around a certain topic rather than joining a mastermind group.
It's really in the growth, scale or influence stage of business where entrepreneurs seem to receive the largest return on their time and monetary investment.
However, it's important to remember, not all masterminds are created equal, in fact there are a lot of different types to choose from and a lot of things to consider when deciding which (if any) are a good fit for you.
In today's episode of The Lean Out Your Business Podcast, Crisa Grasso, draws on her experience from attending and hosting masterminds to help you consider whether or not this is the right time for you to join a mastermind and if so, which type of mastermind might be the best fit for you.
Show topics include:
2:07 the benefits of joining a mastermind
2:35 the 5 stages of business and which stages best align with masterminds
5:35 things to consider when deciding if now is a good time to join a mastermind group
8:20 why it's important to have a mindset of abundance
8:35 the average cost of a 12 month mastermind
10:25 the top 10 things you should consider before joining a mastermind
Links from Today's Episode:
Are you ready to grow your business to $500,000? Apply to join our Change Maker 500 Mastermind
Book a free consultation at scalingstrategycall.com
Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.
Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.
Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."
If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.
If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!
Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.
If you're like many entrepreneurs you want to create content that helps sell your product and does justice to the amazing service or product that you've created but you're terrified of being on camera.
You might feel self-conscious about the way you look, you might feel silly talking to a screen, maybe you are afraid you will freeze and have no idea what to say or maybe you are concerned what other people will think of you or say about you when you do allow yourself to be seen.
Ron Ben-Joseph is a content marketer and strategist that has spent the last 20 years empowering entrepreneurs (mainly women entrepreneurs) to share their personal message in the stories they choose to tell. Ron is the Founder of Artful Speaking and specializes in helping entrepreneurs get comfortable on video.
In Episode 59 of The Lean Out Your Business Podcast, Ron and Host Crista Grasso discuss:
2:52 the importance of story-telling in your marketing strategy
3:43 how to decide which stories to tell
4:25 how to find the overarching thread in your story
748 how storytelling can improve your sells
10:50 the common reasons entrepreneurs shy away from being on camera and how to overcome those obstacles
12:13 an easy hack to create engaging content
13:39 the importance of working on your mindset to overcome your fears of being on video
16:45 how you can create impactful content
19:00 Crista's personal journey with video (what made her start creating and what made her start again)
24:09 what strategic content is and how you can leverage it to help overcome your fear of video
In today's episode Ron mentions:
Book: The Psychology of Selling by Brian Tracy
Websites you can use to discover what people are searching for. Our favorite website to use for this tool is answerthepublic.com
Need some help getting comfortable with video, or need someone to help produce your videos? Connect with Ron at artfulspeaking.com or email him directly at [email protected]
Follow on IG @ronbenjoseph
If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!
Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.
Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.
Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."
If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.
Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.
On the surface it can sound a little scary but it's important to remember that your identity evolution does not change the core of who you are, your values and character get to stay the same, but the way you show up, the way you make decisions, the way you build and support a team, the way you manage your calendar; these are all aspects of ourselves that need to evolve, if we want to move past our current level of success.
In today's episode Crista Grasso, Host of The Lean Out Your Business Podcast dives deep into this idea of identity evolution, discussing both the types of transitions business owners face and practical ways to move past our sticking points in order to achieve our next level of success.
Show topics include:
1:30 what our identity is made of
1:45 the parts of our identity that stay consistent throughout a lifetime and the parts that need to evolve
2:30 why we need to consider not only what we do, but who we need to be
3:47 the types of transformations entrepreneurs face
8:14 the common denominator in leveling up
10:28 how to get past the sticking points or plateaus in our business growth
11:13 signs that you may be holding onto a limiting belief/mindset
15:18 identity types you may need to step into
16:24 the questions you need to ask yourself as you prepare to level up
19:00 examples from the recent Lean Out, Level Up Retreat of transitions entrepreneurs realized they needed to make in order to grow their business
21:21 Crita's two biggest tips to help with your identity evolution
Memorable quotes:
"We often consider what we need to do to grow but often we don't consider who we need to be and we need to step into."
"True transformation does require an identity evolution."
Links from Today's Episode:
Are you looking to make an identity shift and take your business to the next level? If yes, consider joining a group of like minded individuals on a mission to do the same thing. Apply to join our mastermind.
Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.
Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.
Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."
If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.
If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!
Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.
Have you ever chosen a word of the year? That word you use to guide your decision-making and hit your personal goals before the clock strikes 12 on New Year's Eve? I'm not a big fan of those words, mainly because I think they look good on social media but they rarely translate to action.
At The Lean Out Method, instead of choosing a word, we choose a themed intention, and then we set out to achieve that intention by putting in place strategies and systems that are aligned with the vision we have for ourselves, our business and our clients.
In 2021 the themed intention at The Lean Out Method was "Inspired Growth." From a high level perspective a lot had to change in order for us to achieve that desired growth, but the biggest change came when I made the decision to focus exclusively on my entrepreneurial clients, removing all corporate clients (about 80% of my workload) from my schedule. You can hear more about this big bold business move in Episode 25 of The Lean Out Your Business Podcast.
Last year our theme was inspired growth and our goal was to match the revenue that came in from my corporate clients. I'm proud to announce that we achieved that goal.
In 2022 our theme at The Lean Out Method is "simple, sustainable scaling." If you joined us in 2021 and also adopted the theme of inspired growth then I'd love to invite you to adopt our 2022 theme as well. Why? Because if you, like us, just went through a season of inspired growth, you most likely spent a lot of time creating. The creative energy is fun, but it's also messy. You most likely tried a bunch of different things to see what would work and there's a good chance that not all of that is sustainable if you want to scale success and not noise.
If you want to join us in simple sustainable scaling this year, start by listening to this episode where Host, Crista Grasso, Founder of The Lean Out Method discusses:
2:08 last year's intention of inspired growth
2:50 the high level changes she made to achieve her growth goals
5:51 what simple, sustainable scaling is
6:06 the number one thing you need to do before you scale your business
7:02 why you need to simplify after a creative season
8:58 what it looks like to embrace simplicity in your business
9:59 the first thing you want to simplify in your business
10:35 practical ways to simplify your schedule
11:40 how to simplify your business model
12:45 what your business needs in order to be sustainable
13:12 a key factor when looking at sustainability and your schedule
14:09 why daily heroics are bad for business
15:51 the difference between growth and scaling
If you're ready to for simple, sustainable scaling in your business this year and want some help getting started, you can book your FREE assessment call at leanoutmethod.com/assessment
Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.
Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.
Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."
If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.
If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!
Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.
Most people, especially entrepreneurs, have mixed feelings around sales. It might seem odd that you have built a service or a product that you believe could genuinely solve a problem, a want or a need, but then struggle to sell it. But according to Nikki Rausch, CEO of Sales Maven, it's because we have all had a similar experience of being sold to instead of being sold with.
Being sold to, looks like receiving emails that you never asked for, for "pain points" you never gave a stranger permission to talk to you about. Being sold to is that gross feeling when someone creates a pain point or a problem just to sell you the solution.
To sell with someone is to listen and to offer invitations. Selling with someone is following the 5 Step Selling Staircase, so that you truly understand what your potential customer/client needs and wants before you ever actually propose a sale.
So, if you're ready to transform your feelings around the selling process or just want to avoid some common selling mistakes, listen in to Episode 56 of The Lean Out Your Business podcast where Nikki Rausch and Host, Crista Grasso discuss:
2:05 why selling "to" someone doesn't work
4:25 how to shift to relationship selling
5:40 what it looks like to provide a solution rather than create a problem
6:35 the 5 steps to the selling staircase
7:25 common mistakes that are made in the selling process
8:05 what happens when you skip steps in the selling process
10:55 why most sales lists are garbage
12:10 tips for selling through your email campaigns
14:30 sales psychology and reasons why your sales tactics might not be landing right with you or your potential client
19:15 how to leverage relationship selling
20:00 the sales trifacta - three things that need to be aligned in order to make a sale
21:45 the importance of issuing an invitation if you want to make a sale
23:25 why you should put pricing on your website
Links from Today's Episode:
If you're ready to level up your sales game, download Nikki's free e-book to help you increase your confidence and close the sale at salesmaven.com/leanout
Want more air time with Nikki? Listen to her podcast, Sales Maven, on your preferred platform.
Sign up for Nikki's next sales masterclass. Upcoming topics include: the language of sales, storytelling for your business, conversion email sequences, and sales scripts to increase influence.
Follow Nikki on Instagram @your_sales_maven
Ready to Lean Out and Level Up Your Business?
If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!
Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.
Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.
Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."
If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.
Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.
Are you ready to grow your business by focusing on THE most important things? In Part 2 of this two part series, Host Crista Grasso, Founder of The Lean Out Method is going to dissect three key trends you should pay attention to this year, if you want to scale all of the good things in your business and none of the waste.
If you haven't already listened to Part 1, go back and listen to Episode 54 where Crista walks you through the first three trends she is noticing businesses follow as they look to scale this year, including:
In today's episode Crista walks you through 3 more trends she is noticing including:
What you'll discover in this episode:
1:46 why you need a bold point of view
2:00 the 3Ps that help you stand out as you build your scalable signature offer
6:11 why hustle is B.S
7:20 what it means to lean out
9:49 how not fully utilizing your tools may be costing you money
11:50 an easy way to work smarter, not harder in content creation
13:00 what you need in place in order for your scalable signature offer to perform well
14:08 questions you need to ask about your scalable signature offer and how that relates to your customers
15:00 what you need to consider as you look to align your offers with your clients' needs
15:42 the reason you might not be getting the results you once got
Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.
Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.
Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."
If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.
Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.
If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!
In Part 1 of this two part series, Host Crista Grasso, walks you through three trends she's noticed in the business world and how she's choosing to refocus her efforts accordingly in 2022. The first three trends include:
Listen in to gain some insight into whether or not you should go all in or go all out on social media (there are pros and cons to both), whether or not you should keep your paid advertising strategy or switch it up and what it looks like to add personal touches and connection points to your automated services.
What you'll discover in this episode:
2:02 - the changing dynamics of businesses on social media
5:36 - the social media strategy that The Lean Out Method is adopting in 2022
6:14 - the social platforms to keep an eye on this year
8:46 - the importance of keywords in your content
9:31 a tip for creating video content
12:11 organic marketing vs paid advertising
12:45 why there is a shift away from paid advertising
14:37 what you need to know if you are going to continue using Facebook ad
16:00 the different types of organic reach
17:43 referral strategies
19:11 types of collaborations to consider
19:48 how to shorten the buying cycle
21:25 what it looks like to focus on transformation over transaction
21:54 ways to increase your income by moving away from or adding to DIY programs
24:32 what you need to add to your automation sequences for more success
If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!
Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.
Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.
Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."
If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.
Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.
The most important thing you can do in your business is define a vision but in order to define a great vision you first need to know what type of visionary you are.
There are three types of visionaries in business: the confident dreamer, the cautious practicalist and the cautious dreamer. It's important to know which type you are so you can know exactly what you need to do and who you need to hire to support you.
In Episode 53 of The Lean Out Your Business Podcast, Crista Grasso walks you through these three types of visionaries and then based on your type shows you how to create a great vision for your business and your life.
What you'll discover in this episode:
1:52 what is a vision (it's not a vision statement)
3:26 the three types of visionaries
7:00 what you need if you are a confident dreamer
8:01 the biggest problems confident dreamers face
8:28 what you need if you are a cautious practicalist
10:45 what you need and who you need to hire if you are the cautious dreamer
11:51 what actually drives results
12:57 the difference between a good vision and a great one
13:28 the three facets to a great vision
16:30 Crista's definition of a next level visions and why you need one
17:17 why you don't want to create a vision from where you are today
19:48 what to do if you struggle with vision casting
Links from today's show:
If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!
If you found this episode helpful and are looking for education on how to lean out your business while setting yourself up for long-term success, make sure you join the Lean Out Academy
Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."
If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.
Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.
How many times have you tried unsuccessfully to live a "balanced" life? You're busy trying to juggle all of the things (your business, health, family, friends, hobbies) and no matter how hard you try, how well you plan, it seems like you fall short of the goal; in your attempt to feel balanced you've somehow ended up feeling more chaotic, less fulfilled and more overwhelmed.
The truth is, at some point we've all overextended ourselves in the pursuit of balance and we've all bought into the lie that work/life balance even exists.
As a business owner, mom and wife Megan Sumrell, former corporate techie turned entrepreneur, knows exactly how hard it is to juggle #allthethings while still maintaining your own sense of self and purpose. When her daughter was born in 2010, life as she knew it completely changed. After struggling to manage work, motherhood, family, etc, Megan set about a new way to manage her time and organize her calendar. She took her 20+ year career in systems and processes and applied it to one of her favorite things…time management!
As a Time Management and Productivity Coach for women seeking Work+Life Harmony, Megan teaches specific strategies to help women get on top of their time, calendar and goals while getting rid of stress, overwhelm, and exhaustion. She is the creator of the TOP Program and TOP Planner, a program and planner that teaches her proprietary system and processes regarding time management, organization and productivity for women.
In today's episode Megan shares why traditional planning approaches don't often work for women and offers suggestions on ways we can approach planning in a way that better aligns with the feminine energy and lifestyle.
If you've ever stopped setting goals because you felt like a failure you won't want to miss Episode 52 of The Lean Out Your Business Podcast where Host, Crista Grasso, and Megan discuss:
3:30 the number one way to "have it all"
4:00 the two things you need to get crystal clear on to reach your goals
45:34 why we should focus on work + life harmony rather than work/life balance
11:47 what to do when you realize something in your life isn't working
12:42 the masculine approach to planning (and why it doesn't work well for women)
15:04 a bottom-up approach to planning vs. a top-down approach
18:03 what it looks like to have a weekly success tracker
21:45 the secret to lean
24:45 why you should start a time audit
Want more time with Megan? Listen to her podcast, The Work + Life Harmony Podcast or sign up for one of her time management courses here.
Don't forget to download your FREE Ditch the Overwhelm Cheat Sheet.
Website: www.megansumrell.com
Facebook: https://www.facebook.com/megansumrellfan/
Instagram: https://www.instagram.com/megansumrell/
LinkedIn: https://www.linkedin.com/in/msumrell/
Pinterest: https://www.pinterest.com/msumrell1
If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!
If you found this episode helpful and are looking for education on how to lean out your business while setting yourself up for long-term success, make sure you join the Lean Out Academy
Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."
If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.
Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.
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