Scale Differently

Do you feel like you were born to stand out but fitting in feels safer? Have you ever made a decision based on what someone else wanted or expected from you, rather than making that decision based on what you wanted for yourself? As you grow your business, do you find yourself trying to mimic the look/feel/services of the experts you perceive as further along than you?

If any of the above resonates, know you aren't alone; in fact there's a biological reason that you feel drawn to the safety of others. In Episode 51 of The Lean Out Your Business podcast, Diann Wingert, a no-BS therapist turned business mindset coach, shares why we are biologically inclined to fit in and digs deeper into the limiting beliefs that keep us playing small. If you are ready to stop seeking permission from others to be who you already are, you won't want to miss this interview.

Diann Wingert is an expert on the intersection of mental health and entrepreneurship and her jam is helping other women transform the beliefs and habits that hold them back from reaching their most important goals.

In Episode 51 of the Lean Out Your Business Podcast, Host, Crista Grasso and Diann discuss:

2:50 the mindset issue that keeps people from wanting to stand out

3:50 what imposter syndrome really is

9:25 why we need to claim our own expertise before others do

10:10 the reasons why women do not sell themselves and their businesses

13:20 why follow the leader is a fun children's game but not a great business strategy

16:25 what it means to give yourself permission to approve of yourself

20:20 realizing that you are not responsible for other people's feelings

23:10 the 4 limiting beliefs that most frequently convince us to play small

24:55 what it means to think like an entrepreneur

28:10 failure has nothing to do with you

32:05 when coaching is better than therapy

Want more time with Diann? Visit her website diannwingertcoaching.com to sign up for 1:1 or group coaching as well as to access free resources including Diann's guide to help you grow beyond your limiting beliefs.

Subscribe to Diann's podcast, The Driven Woman, for your weekly dose of no-BS straight talk that will take you from driven but distracted to focused, fired up and flame-retardant.

Connect with Diann in The Driven Woman Facebook Group and on Instagram @coachdiannwingert

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

If you found this episode helpful and are looking for education on how to lean out your business while setting yourself up for long-term success, make sure you join the Lean Out Academy

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

And don't forget to follow on Instagram @cristagrasso

When we decide to scale our online business it's usually because we want a combination of a larger impact, more time freedom and more financial freedom. The problem when it comes to scaling is that there is a lot of misinformation out there and a lot of false promises.

The truth is, although there are multiple ways to grow your business, many of those ways will leave you feeling burnt out rather than fulfilled.

In Episode 50 of The Lean Out Your Business Podcast, Host Crista Grasso, walks you through common ways she sees businesses try to scale, including DIY courses and 1:1 coaching programs, all of which can get you to 6-figures, but the hard way.

Throughout this episode Crista will encourage you to look at your SSO (scalable signature offer) and how you can leverage that to have the highest impact on the world and in your business. Crista also shares the type of service you can offer instead of DIY courses and 1:1 coaching, that has the highest likelihood of giving you the results you desire.

In Episode 50, Crista shares:

3:09 what an SSO is in your business

4:59 how PPV (passion, profit and value) play a significant role in your signature, scalable offer

6:30 why you need a specific suite of services for your customer

8:16 why DIY courses often don't work when building lifelong customers

11:47 the problem with scaling 1:1 coaching offers

15:10 reasons we typically desire to scale our businesses

16:56 what a 1 to many group course is and why it works

22:57 the things you need to consider when building your SSO and SSOS

24:18 how to be irresistible to your customers

If you aren't sure what that SSO is for your business book a call at scalingstrategycall.com to meet with a member of The Lean Out Method team. If you're ready for more head over to leanoutmethod.com/build and sign up to be a part of the Build to Scale Offer Incubator where you'll work with Crista to build out your SSO in the most sustainable way that aligns with your bigger life goals.

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

If you found this episode helpful and are looking for education on how to lean out your business while setting yourself up for long-term success, make sure you join the Lean Out Academy

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

Have you ever thought about just how many times you negotiate in a single day? The alarm goes off and you negotiate with yourself for just a few more minutes of sleep, it's dinner time and you negotiate with your spouse to see who gets to pick where the take out is coming from, you send out offers and you negotiate with potential customers over price. Negotiation is everywhere.

Susie Tomenchok believes that when people learn to use negotiation strategies every day, they create more opportunities and walk away with a win-win when it matters most. She works with individuals and organizations to help amplify their strengths, unleash their inner negotiation guru and increase their professional success.

Susie's book The Art of Everyday Negotiation without Manipulation acts as a resource guide that you can come back to again and again as you navigate negotiations in your business and in your everyday life. Pick it up to learn how to anchor first, what to do if the other party anchors first, how to practice silence and so much more.

In Episode 49 of The Lean Out Your Business Podcast, Host, Crista Grasso and Susie discuss:

2:15 common misconceptions around negotiations

2:58 why women typically have a more difficult time negotiating

6:17 how a fixed mindset is keeping you from receiving more than expected

7:35 why you should only answer the question that is asked of you

12:56 why it's important to walk away from a negotiation with a win-win and how you can do that

14:33 the mindset shift that helps women improve their negotiation skills

15:45 the 4-part framework of negotiation

17:00 one thing that is guaranteed to improve your next negotiation

25:00 why you shouldn't say yes to the first offer

Want more from Susie? Order her book, The Art of Everyday Negotiation without Manipulation

Level up your career and improve your negotiation skills by signing up to work with Susie here. Want the feebie Susie references in her interview? Access it at www.negotiationlove.com

Connect on Facebook

Connect on Instagram

Subscribe on Youtube

Follow on LinkedIn

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

If you found this episode helpful and are looking for education on how to lean out your business while setting yourself up for long-term success, make sure you join the Lean Out Academy

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

When it comes to getting your picture taken, how do you feel? For a lot of people it can feel uncomfortable. To that Lindsay Sullivan, Founder of The Small Business Photographer, says, you just haven't found the right photographer. You don't need to lose 5 pounds, you don't need to push your photo session off until "later," you just need to find the person who understands you and your brand.

The truth is, photography (when done right) can play a large role in connecting you to your ideal customer. Do you look comfortable? Do your photos give a true impression of what you offer your clients? Do the photos you have align with your brand aesthetics? When done correctly, a brand photography session can put you in front of your ideal customer and save you time.

In Episode 48 of The Lean Out Your Business Podcast, Host, Crista Grasso and Lindsay discuss:

2:00 what you need to consider when planning your branding photography session

6:22 how to leverage your photos in your marketing

7:38 how to strategically use your photos in social media

10:15 why you need to know what's coming next for your business before you go into your next branding photography session

16:30 one thing to look for when choosing your photographer

17:39 the common struggles that prevent entrepreneurs from getting their photos taken

18:43 whether or not it's true that the camera adds 10lbs

26:30 tips to follow before your next branding photography session

Want more tips? Visit Lindsay at thesmallbusinessphotographer.com or follow her on Instagram @thesmallbusinessphotographer

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

Normally when we talk about success we look at what we accomplished; what we did, what we didn't do. But the truth is, you can accomplish big things and still not be happy with where you ended up. Maybe you met your 7-figure goal but you missed out on important family events, you stopped sleeping or eating well; you arrived at or maybe even surpassed your goal but you are exhausted and headed for burnout.

That's what when we define what success looks like in our lives and in our businesses we need to be careful to measure not only what success is but how we are going to achieve it. Your journey is just as important as your results.

In Episode 47 of The Lean Out Your Business podcast, Host, Crista Grasso, walks you through four simple questions that will help you honestly review your accomplishments of your last 90 days, while simultaneously setting you up for true success in your next 90 days.

In today's episode Crista discusses:

1:38 why you should be focused on the how

3:11 why success can't be be solely measured in accomplishments

8:03 how to get your time back and stay focused on your zone of genius

10:06 why reflection is important if you want to achieve different results

11:22 the #1 reason to include your team in your reviews

11:45 a deep dive into the 4 questions that can help you redefine success

If you found this episode helpful and are looking for education on how to lean out your business while setting yourself up for long-term success, make sure you join the Lean Out Academy

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

Do you often feel like there aren't enough hours in the day to finish your to-do list? Even when you aren't technically "working" do you feel distracted by work? Have you been wanting to scale but immediately think "I don't have enough time to train a new hire"? There's one simple (albeit time consuming) solution to your problem that will give you more time and peace back in your day. It's not sexy but it works.

Kiva Slade, the Founder of 516 Collaborative, is a change agent, a Certified Director of Operations and an Online Business Mentor committed to providing small business CEOs with top-notch strategic growth through the high-level strategy, business planning, team leadership and operational excellence that they need to show up as their best selves, in their business and personal lives.

In Episode 46 of The Lean Out Your Business Podcast, Kiva and Host, Crista Grasso, discuss:

2:40 the five critical pieces of business foundations

5:14 the bonus side-effects of knowing your numbers

9:36 the signs you might not being paid enough

13:13 why scaling isn't really about money (and what it IS about)

14:57 the thought process that will keep you trapped as an employee of your company rather than CEO

19:56 the common misconceptions of putting systems in place within your business

20:27 how you know if something is off with an existing system

25:04 three benefits of putting systems in place within in your business

27:13 tips around hiring and building a solid team

32:32 unicorns aren't real and what that means for your business

If you're looking to hire and want to know 101 things you can ask a Virtual Assistant to help with, download Kiva's free guide at 516collaborative.com

Join Kiva's Facebook Group "The Collab - A Community for Female Business Owners."

Connect on LinkedIn

Work with Kiva to gain clarity in your business.

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

How do you feel about constructive feedback? A lot of people hate giving it and even more people hate receiving it. But what if we could change our mindsets around it?

According to Meredith Bell, the Co-Founder and President of Performance Support Systems, a global software company that provides assessments and development tools for the workplace to help leaders and team members make the shift from knowing to doing, leading to permanent improvements in the way people interact with each other at work, changing our perspective on feedback is one of the top ten communication skills that can lead to our success in businesses and in life.

In Episode 45 of The Lean Out Your Business Podcast, Host, Crista Grasso, and Meredith discuss:

1:35 why you should always start with purpose

2:49 the one question that could change the rest of your life

5:33 which skill is the fundamental skill of all skills

7:58 what it means to listen well

9:19 how to give and receive feedback (what to do and what not to do)

13:43 what you should do instead of assume

20:39 key questions you can ask yourself to grow and learn

24:34 the secret to learning and mastering new skills

Want more from Meredith? You can find her at growstrongleaders.com or follow her on Facebook and LinkedIn

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

Do you know your business' current maximum revenue potential? It's okay if you don't (a lot of people don't). But if you take the time to figure it out you can avoid burnout, better plan for the future and ensure you hire the right people at the right time, all while increasing the return on your investment.

In Episode 44 of The Lean Out Your Business Podcast, Host Crista Grasso, takes you through the beginning steps of creating your profit plan. In Episode 44 Crista shares:

2:31 three things you should consider when building a profit plan

3:25 the one thing that is more important than profit

4:11 what you need to look at when maximizing the revenue of a single offer

9:46 the key to scaling your business

10:14 how to know what offers to keep/focus on

11:02 the worst thing you can do when hiring

11:15 the unattended consequences of hiring from a place of desperation

12:13 how implementing systems could allow you to hold of on hiring

This entire episode is based on an exercise that Crista takes guests of The Lean Out, Level Retreat through. If you enjoyed this episode and want to dig deeper make sure you apply to join Crista at The Lean Out, Level Up Retreat.

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

See behind the scenes and follow Crista on Instagram @cristagrasso

Amanda Edwards is a business mentor who helps women put their gifts and strengths to work in order to make more impact and find more fulfillment in their career and in their lives.

Amanda is the Founder of Imperfectly Ambitious, a podcast, a resource portal and a monthly membership program designed to help women align their work with their legacy.

In Episode 43 of The Lean Out Your Business Podcast Amanda and Crista, the Host of the Lean Out Your Business podcast discuss:

2:00 what it means to be imperfectly ambitious

4:30 how you can maximize your impact

6:00 what it means to amplify what your best and how you to know what "your best" is

9:00 what magnetic messaging is

12:45 how you can become the go to person in your industry

19:20 the #1 thing Amanda knows can move the needle in any business

20:35 how focus blocks can change your life

Connect with Amanda on Instagram @imperfectly_ambitious

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

See behind the scenes and follow Crista on Instagram @cristagrasso

Megan Wagner is an award-winning marketing strategist and brand coach who is obsessed with helping entrepreneurs nail the basics of branding so they can grow their business with less pain and more profit. She's the Founder of Heart Based Branding Academy and in Episode 42, her and Crista Grasso, the Host of the Lean Out Your Business podcast discuss:

5:17 why it doesn't work to be a "Jill of all trades"

10:50 what the true definition of branding is (hint: it's not just a logo)

12:02 what heart-based branding is

14:06 three branding mistakes that most entrepreneurs make

16:46 what building a house has to do with a marketing strategy

21:22 one thing you need to get good at saying in order to increase your happiness

Want more from Megan? Follow her on Instagram @marketingcoachmegan and learn more about Heart Based Branding Academy at heartbasedbrandingacademy.com

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.