Scale to Grow

Scale to Grow

By Shauna VassellBusinessMarketing
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Scale to Grow episodes

  • Understanding your customer lifetime value, behaviors & buying cycle

    How well your business strategy is doing can be also measured by your customer lifetime value, and retention.

    Having a business with high referral and high customer lifetime value is one of the strongest indicators that your customer loves your brand!

    Right now, spending time to understand these two things are going to be so important for you in your business.

    Why?

    Because the more you understand the needs of your customer the more top of mind and relevant to them you will be.

    We cover that and more in the episode.


    Thank you for listening to our podcast! Reviews are a great way to let us know how we are doing. It helps us to do a pulse check on what’s great, what’s not, and what we should talk about in the future.

    If you have a topic that you would like us to cover - submit a request here! 

    Find us on Socials here:

    Business Services: www.instagram.com/koncavebusiness & www.facebook.com/koncavebusiness

    Leadership Development: www.instagram.com/koncavedcoaching & www.koncavedcoaching.com

    Want to work with us?

    Book a call with us: https://calendly.com/koncavecc/discoverycall_bizservices

    Don’t feel like you’re on the same page with your team? Building an aligned team is important for any stage of your business. Sign up for our leadership alignment, and start with understanding leadership styles and build more trust in your teams!

    Sign up to take the assessment.


    19 min
  • 2023 Business and Podcast update

    Welcome to our first solo episode for 2023!

    I’ve taken a break from doing solo episodes but this year we are bringing it back! And making a few changes.

    I will give a recap of 2022, my word of the year, some of the trends and why recession proofing your business isn’t going to work for the long term.

    Work with us...

    Want to start 2023 with greater team alignment? Then let’s start with understanding how your own leadership styles and tendencies influence your effectiveness in specific situations.

    Sign up to take the assessment.

    19 min
  • Live Boldy And Aligned With Values

    Carla Reeves is a mindset coach and the host of the differentlythepodcast.

    She helps hyper-Achievers break free of the performance vortex and create success AND fulfillment in all domains of their life.

    With over a decade of working with ambitious leaders to challenge their thinking, call out their blind spots, and expand their perspectives.

    She is known for her compassionate, direct, and truth-telling candor.

    Today we are talking about How to Live boldly & aligned with values.

    We cover:

    • What does it mean to live boldly?
    • Why is it important to live in alignment with your values? and
    • What is stopping most business owners from owning who they are and building an aligned business?

    • Want to find out more about our Guest?

      For more information on Carla, follow her IG @https://www.instagram.com/carlasreeves/


      Want to work with us?

      If you are ready to set better goals in your business? Book a call with us: https://calendly.com/koncavecc/discoverycall_bizservices

      Want to start 2023 with greater team alignment? Then let’s start with understanding how your own leadership styles and tendencies influence your effectiveness in specific situations.

      Sign up to take the assessment.

      34 min
    • Finding Work Life Harmony And Success As A Woman

      Olivia Cook is a certified Transformational Success Coach & NLP Practitioner, podcast host and motivational speaker.

      Olivia helps service-based female entrepreneurs and content creators build habits to reach their next level of success.

      Today we are talking about finding Work Life Harmony as a Successful Woman.

      We cover

      • Is harmony and balance the same thing?
      • The reasons women are struggling with finding work life harmony and
      • The impacts that women face with making the decision

      • Want to find out more about our Guest?

        For more information on Olivia Cook, at the

        Find her at https://linktr.ee/Oliviatmcook


        Want to work with us?

        If you are ready to set better goals in your business? Book a call with us: https://calendly.com/koncavecc/discoverycall_bizservices

        Want to start 2023 with greater team alignment? Then let’s start with understanding how your own leadership styles and tendencies influence your effectiveness in specific situations.

        Sign up to take the assessment.

        Visit our website to learn more about our services: www.koncaveservices.com

        Find us on social - Instagram is where we live  www.instagram.com/koncavebusiness


        Download our FREE resources:

        Want to learn more about creating your ideal avatar? Download our template here:http://bit.ly/3Xw2TL6

        46 min
      • Growing Your Business Organically With Pinterest

        Mackenzie is a former educator turned Pinterest strategist.

        In the words of Johnny for Dirty Dancing “Nobody puts Baby in a corner”. Don’t hide your podcasts and blogs on your website and social media!

        In this fantastic episode, Mackenzie shares how she teaches bloggers and podcasters to pack their courses with their ideal clients using Pinterest.

        This is an underutilized strategy for most businesses! Be a trailblazer here- She’ll show you how!

        Today we are talking about growing your audience by using Pinterest organically

        We cover

        • How she went from a teacher to running her own business and specializing in PINterest.
        • Who is the ideal audience for Pinterest
        • Is running ads worth it for business growth and driving strategy?, and
        • What steps you need to take to get your account ready

        • For more information on Mackenzie, find her on her socials:

          https://www.linkedin.com/in/armstrongvirtualsolutions/

          https://www.facebook.com/armstrongvirtualsolutions

          https://www.instagram.com/mackenzie.armstrong_avs/


          Want to work with us?

          If you are ready to set better goals in your business? Book a call with us: https://calendly.com/koncavecc/discoverycall_bizservices

          Visit our website to learn more about our services: www.koncaveservices.com

          Find us on social - Instagram is where we live  www.instagram.com/koncavebusiness


          Download our resources: 

          Want to learn more about creating your ideal avatar? Download our template here: https://bit.ly/3i8ZCyC

          Need to bring on a virtual assistant but don’t know what they can do to help you, here’s a list: https://bit.ly/3mY4sjv

          37 min
        • Business Strategy - Going From Idea To Getting Things Done!

          Jamie Chapman, is the owner of Chickbook Creative, she is a Creative Consultant in business and life, supporting small to medium-sized female business owners.

          She brings 25 years of experience in systems, processes, accountability, leadership, and project management.

          Jamie has a multifaceted approach to problem-solving with extensive knowledge in executive functioning, habit formation, and understanding the mind of a creative entrepreneur.

          Today we are talking Business Strategy - going from idea to getting things done!

          We cover

          • Going from Idea generation to Idea getting done
          • How to take a pause in challenging moments in business and in life
          • Key elements of the strategic process, and
          • If there is a “right” way of doing strategy?
          • For more information on Jamie Chapman, find her on her socials:

            LinkedIn: https://www.linkedin.com/in/jamierchapman/

            Instagram: https://www.instagram.com/chickbookcreative/

            Facebook: https://www.facebook.com/chickbookcreative/


            Want to work with us?

            If you are ready to set better goals in your business? Book a call with us: https://calendly.com/koncavecc/discoverycall_bizservices

            Visit our website to learn more about our services: www.koncaveservices.com

            Find us on social - Instagram is where we live  www.instagram.com/koncavebusiness


            Download our resources:

            Want to learn more about creating your ideal avatar? Download our template here: https://bit.ly/3i8ZCyC

            Need to bring on a virtual assistant but don’t know what they can do to help you, here’s a list: https://bit.ly/3mY4sjv

            32 min
          • Growing An Ethical, Diverse And Inclusive Shoe Brand

            Diversity, inclusion, supporting other people, believing in yourself

            Frances Helena is the founder of beautifully diverse.

            Her business has been inspired from living in and traveling to

            México, China, Malaysia, New Zealand, Australia, Germany, and Fiji.

            She is now actively building an inclusive culture within her brand for everyone and where everyone who joins feels they have opportunities to succeed and grow.

            Today we are talking about Growing an ethical, diverse, and inclusive shoe and fashion brand.

            We cover

            • How to balance the creative parts of the business with running a business
            • How important your mindset is when building a social impact brand and
            • The hardest part of getting started with a fashion brand

            • Want to find more about our Guest?

              For more information on Frances Helena, at Beautifully Diverse

              Find her on Facebook at https://www.facebook.com/beautifully.diverse.fashion/

              Follow her IG https://www.instagram.com/beautifully.diverse.fashion/


              Want to work with us?

              If you are ready to set better goals in your business? Book a call with us: https://calendly.com/koncavecc/discoverycall_bizservices

              Visit our website to learn more about our services: www.koncaveservices.com

              Find us on social - Instagram is where we live  www.instagram.com/koncavebusiness


              Download our resources: 

              Want to learn more about creating your ideal avatar? Download our template here: https://bit.ly/3i8ZCyC

              Need to bring on a virtual assistant but don’t know what they can do to help you, here’s a list: https://bit.ly/3mY4sjv

              41 min
            • Marketing + Mindset And What You Need To Stay Visible

              Your values first… then the strategy will come easier after.

              Our next guest Stacey Hagen has 20 years of experience in marketing and branding and is a certified, trauma-informed coach.

              She is a marketing and visibility coach for purpose-driven coaches, healers, and holistic entrepreneurs.

              She focuses heavily on marketing and visibility from the inside out so business owners can learn how to market authentically?

              Today we are talking about Marketing + Mindset and what you need to stay visible.

              We cover

              • What the downsides are of not having visibility
              • Why it’s important to intentionally focus on the inner work before moving into the your business strategy first, and
              • What you need to consider when finding the best ways to market yourself when you are struggling to market yourself as a brand

              • Want to find more about our Guest?

                Find Stacey Hagen at  https://www.createcoachingconsulting.com/

                Follow her IG @https://www.instagram.com/create_coaching/


                Want to work with us?

                If you are ready to set better goals in your business? Book a call with us: https://calendly.com/koncavecc/discoverycall_bizservices

                Visit our website to learn more about our services: www.koncaveservices.com

                Find us on social - Instagram is where we live  www.instagram.com/koncavebusiness


                Download our resources:

                Want to learn more about creating your ideal avatar? Download our template here: https://bit.ly/3i8ZCyC

                Need to bring on a virtual assistant but don’t know what they can do to help you, here’s a list: https://bit.ly/3mY4sjv

                37 min
              • Using Aligned Marketing To Grow Your Business Authentically

                “Having a strategy doesn’t mean you have to follow everything “they” say you should do”

                First - ask the question, “is this aligned not just with my audience but ME?”

                Our next guest is all about aligned marketing and how to help clients achieve this by applying creative out of the box strategies.

                Jade is the FOUNDER of Strategize with Creativity and works with her clients to build real relationships through marketing.

                Today we are talking about Using aligned marketing to grow your business authentically.


                We cover

                • What is aligned marketing
                • Pros and cons of a heart centered approach to marketing and
                • How to use aligned marketing to grow your businesses

                • Want to find out more about our Guest?

                  For more information on Jade Francesca, follow her IG @ www.instagram.com/strategizewithcreativity


                  Want to work with us?

                  If you are ready to set better goals in your business? Book a call with us: https://calendly.com/koncavecc/discoverycall_bizservices

                  Visit our website to learn more about our services: www.koncaveservices.com

                  Find us on social - Instagram is where we live  www.instagram.com/koncavebusiness


                  Download our resources: 

                  Want to learn more about creating your ideal avatar? Download our template here: https://bit.ly/3i8ZCyC

                  Need to bring on a virtual assistant but don’t know what they can do to help you, here’s a list: https://bit.ly/3mY4sjv

                  54 min
                • 3 Reasons Your Website May Not Be Ready For Your Business Growth

                  How much of us are focused on Vanity metrics and the next branding that can elevate our offer?

                  Wayne Mullins went from landscaping to scaling multiple companies. Over the past 20 years, Wayne has helped hundreds of entrepreneurs do the same with their companies.

                  Wayne is a husband, father of 4, author, and the founder and CEO of the Ugly Mug Marketing.

                  Ugly Mug Marketing has won the praises of some of the leading influencers in the business world such as Neil Patel (Founder of QuickSprout + Kissmetrics) and Ari Weinzweig (Co-founder of Zingerman's).

                  Today we are talking about 3 Reasons your website may not be ready for your business growth.

                  We cover

                  • The 5 question you need to ask when you go through each page on your website
                  • 3 reasons your website may not be ready for growth
                  • The customer journey, and how he applies the  “strangers to evangelist framework
                  • Some of the metrics that you look for when deciding on what’s working and what’s not

                  • Want to find more about our Guest?

                    For more information on Wayne Mullins, at the Ugly Mug Marketing.

                    Find him on LinkedIn at https://www.linkedin.com/in/fireyourself/


                    Want to work with us?

                    If you are ready to set better goals in your business? Book a call with us: https://calendly.com/koncavecc/discoverycall_bizservices

                    Visit our website to learn more about our services: www.koncaveservices.com

                    Find us on social - Instagram is where we live  www.instagram.com/koncavebusiness


                    Download our resources: 

                    Want to learn more about creating your ideal avatar? Download our template here: https://bit.ly/3i8ZCyC

                    Need to bring on a virtual assistant but don’t know what they can do to help you, here’s a list: https://bit.ly/3mY4sjv

                    48 min

                  About Scale to Grow

                  From the publisher's feed

                  Scale to Grow Podcast was created for business owners who want to grow to the next level.