ScaleUp Radio

Hi there and welcome back to another edition of ScaleUp Radio, the podcast brought to you by Smart90, inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences.

I'm Kevin Brent and in today's episode I'm joined by Bob Ferguson.

Bob brings a fascinating perspective on leadership - combining decades of experience in business, community building, and global networks - and at the heart of it all is one powerful idea: mental fitness.

We explore why your effectiveness as a leader is shaped less by what you know, and more by your internal state - your ability to stay calm, open, and in control, especially under pressure.

One standout message that really stayed with me was this: "In leadership, the state of the knower is just as important as the knowledge itself."

We also talk about what it really takes to lead an "all-volunteer army," why inspiring people beats managing them, and how a small city of under 10,000 people became one of the most recognised intelligent communities in the world.

If you're tired of ending the week busy but no further forward, I run a quarterly planning session called the G90 Summit, a structured half-day where founders and the leadership teams get clear on the three to five things that must happen in the next 90 days, and commit to them. I run them quarterly. Find out more and reserve your place at Smart90.co.uk/summit.

Make sure you don't miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts - and why not give us a follow.

For now, continue listening for the full discussion with Bob.

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin here:

[email protected]

Kevin's Book Is Here!

Drawing on BizSmart's own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

Bob cab be found here:

https://www.linkedin.com/in/bobferguson/

https://appliedintelligencecoaching.com/

[email protected]

913-208-6357

Resources:

Civic Intelligence Hub - https://civicintelligencehub.com/

Lifestyle Intelligence Hub - https://www.lifestyleintelligencehub.com/

This episode is created with the use of AI

In this ScaleUp Radio Shorts episode, Kevin Brent and Louise Blunt unpack two recent interviews with very different leaders operating in very different sectors, yet facing strikingly similar scaling challenges.

On one side, Paul Patras, a deep-tech founder translating complex AI into commercial value. On the other, Greg Baldwin, scaling a fast-growing operational business through practical, data-led leadership.

This episode focuses on the practical shifts in thinking, communication, and leadership that enable businesses to move from complexity and instinct to clarity and scalable performance.

💡 The One Key Thing

The one key thing is this: if your message is not clear and your decisions are not grounded in data, growth will stall no matter how strong your product or service is.

⭐ Standout Message

"You have to stop selling vitamins and start solving painkillers."

🔍 Key Insights & Practical Guidance

1. Speak the Language of the Customer

One of the biggest barriers to growth is not capability, it is communication.

Paul Patras had to shift from academic, technical explanations to clear, commercially relevant messaging.

• Customers do not buy complexity
• They buy solutions to painful problems
• Your value must be immediately understood

👉 Practical application: Review your messaging. Are you explaining features or solving urgent problems?

2. Fall in Love with the Problem, Not the Solution

A critical mindset shift for scaleup leaders:

• Stop leading with what your product does
• Start with the customer's biggest pain point
• Align everything to that outcome

👉 This is the difference between interest and revenue.

3. Move from Gut Feel to Data-Led Decisions

Greg Baldwin's growth journey highlights a common scaling challenge, relying on instinct for too long.

• Early-stage businesses can operate on intuition
• Scaling businesses require measurable insights
• Data does not need to be complex to be valuable

👉 Start simple. Even manual tracking creates clarity and better decisions.

4. Build Before You Automate

A powerful operational lesson:

• Do not wait for perfect systems
• Create manual processes first
• Learn what matters
• Then automate

👉 Progress beats perfection every time.

5. Leadership Evolution is Non-Negotiable

Both leaders had to fundamentally change how they lead:

• From reactive to considered
• From individual contributor to strategic leader
• From doing to enabling

👉 Growth demands a different version of you as a leader.

6. Resilience is a Leadership Responsibility

Scaling a business brings external and internal pressures:

• Funding challenges
• Personal setbacks
• Market uncertainty

Greg Baldwin's experience highlights that leadership resilience directly impacts team resilience.

👉 Your energy, mindset, and wellbeing set the tone for the business.

7. Cash Flow and Adaptability are Critical

Paul Patras' experience navigating funding challenges reinforces:

• Cash flow is always a priority
• Funding environments change quickly
• Leaders must adapt funding strategies

👉 Diversification and creativity in funding can be the difference between survival and growth.

8. Culture is Built Early and Protected Intentionally

Both businesses emphasised culture, but in different ways:

• Greg focused on maintaining values during rapid growth
• Paul focused on embedding values early in a small team

👉 Culture does not scale by accident. It requires clarity and consistency.

📈 Practical Takeaways for ScaleUp Leaders

• Simplify your message to focus on customer pain points
• Start measuring key metrics, even manually
• Build systems after understanding the process
• Invest in your own resilience and performance
• Be intentional about culture from day one

📢 About Smart90

Most founders I speak to feel busy but stuck; plenty happening, but not always clear on what genuinely matters most this quarter. If that's you, the G90 Summit is worth a look. A structured half-day where we work through everything competing for your attention, get clear on the three to five things that must happen in the next 90 days Then commit to them; and build the system to make sure they actually happen. Quarterly, virtual, £97 a seat. Smart90.co.uk/summit.

Hi there and welcome back to another edition of ScaleUp Radio, the podcast brought to you by Smart90, inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences.

I'm Kevin Brent and in today's episode I'm joined by Greg Baldwin, Managing Director of Highway Traffic Management.

Now this is a special one; because we're revisiting Greg's journey five years on to see what's actually happened since our last conversation. And it's a fascinating look at what real scaling looks like in practice.

From rapid 65% growth to deliberately slowing things down, Greg shares why choosing control over speed has been critical to building a stronger, more sustainable business.

One standout message really hit home for me: "We realised growth was putting too much pressure on the business and the people; so we chose control over speed."

We also talk about leadership through personal loss, how to protect culture as you scale, and why starting simple with data beats jumping straight into technology.

If you're tired of ending the week busy but no further forward, Smart90 might be for you. It's a simple 90-day execution rhythm with an AI alignment check that keeps your daily focus tied to what actually matters. Try it free at Smart90.co.uk.

Make sure you don't miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts - and why not give us a follow.

For now, continue listening for the full discussion with Greg.

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin here:

[email protected]

Kevin's Book Is Here!

Drawing on BizSmart's own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

Greg can be found here:

linkedin.com/in/greg-baldwin-75497990

https://htmltd.co.uk/

[email protected]

Resources:

The Miracle Morning by Hal Elrod - https://uk.bookshop.org/p/books/the-miracle-morning-updated-and-expanded-edition-the-6-habits-that-will-transform-your-life-before-8am-hal-elrod/7737402?ean=9781399816052&next=t

Hi there and welcome back to another edition of ScaleUp Radio, the podcast brought to you by Smart90, inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences. I'm Kevin Brent and in today's episode I'm joined by returning guest Rafmary for a live Q&A session recorded at our ScaleUp Club.

This episode is structured a little differently and brings together three key elements. First, our latest AI Pulse update, where we explore how tools like Claude Co-Work are moving AI beyond content into real workflow automation. Second, a look at this month's ScaleUp theme around building teams for outcomes, not roles. And third, a live Q&A with Rafmary, sharing practical insights and answering real scaling challenges from the room.

One standout message really captures the discussion — most businesses don't struggle because of lack of effort, but because the founder becomes the bottleneck.

If you're tired of ending the week busy but no further forward, Smart90 might be for you. It's a simple 90-day execution rhythm with an AI alignment check that keeps your daily focus tied to what actually matters. Try it free at Smart90.co.uk

Make sure you don't miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts - and why not give us a follow.

For now, continue listening for the full discussion with our ScaleUp Club panel.

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin here:

[email protected]

Kevin's Book Is Here!

Drawing on BizSmart's own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

Rafmary can be found here:

https://www.cambridgebusinessonline.com/

In this episode of ScaleUp Radio, Kevin Brent is joined by Paul Patras, co-founder of Net AI, a University of Edinburgh spin-out transforming how telecom networks manage energy and capacity.

What started as deep academic research has evolved into a commercial AI engine helping telecom providers reduce energy costs by up to 35% - potentially saving tens of millions annually - without compromising service quality.

This is a fascinating conversation about the realities of moving from research to revenue, the mindset shift required, and the challenges of scaling a highly technical innovation into a viable business.

One of the standout insights from this conversation is this: the shift from something interesting to something essential is what makes a business scalable.

If you're tired of ending the week busy but no further forward, Smart90 might be for you. It's a simple 90-day execution rhythm with an AI alignment check that keeps your daily focus tied to what actually matters. Try it free at Smart90.co.uk

Make sure you don't miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts - and why not give us a follow.

For now, continue listening for the full discussion with Paul.

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin here:

[email protected]

Kevin's Book Is Here!

Drawing on BizSmart's own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

Paul can be found here:

https://netai.tech/

[email protected]

This episode is AI generated

In this ScaleUp Radio Shorts edition, Kevin and Louise revisit two powerful conversations exploring one of the biggest constraints in scaling a business: people.

Drawing insights from Mike Moorhouse and Anita Čavrag, this episode unpacks how leadership, culture, and self-awareness shape your ability to grow beyond the founder-led phase.

This episode was produced with the aid of AI to help bring together key insights and actionable takeaways.

🔍 What You'll Learn

1. Why People Are the Real Bottleneck

Both guests highlight that while strategy and finance can be structured, execution depends entirely on people.

• Mike focuses on aligning business strategy with human capability
• Anita focuses on eliminating disengagement and building thriving cultures

2. The Trap of the "Hero Founder"

Early-stage hustle doesn't scale.

• Founders often stay stuck in control mode
• Micromanagement and fear of failure limit growth
• What got you here will not get you to the next stage

Standout insight: 👉 "Your job isn't to be right. Your job is to move people."

3. Leadership vs Management

• You can manage processes and tools
• You must lead people through inspiration and trust

Traditional hierarchies often create dependency and disengagement. Modern teams need autonomy and ownership.

4. Building Psychological Safety

If you suddenly ask your team for ideas and get silence, that's normal. People are conditioned not to challenge authority.

To unlock contribution:

• Invite disagreement explicitly
• Ask your team to challenge your thinking
• Create structured ways to critique ideas

5. Practical Tools to Unlock Better Thinking

• "Kill the company" exercise to stress-test strategy
• Encourage teams to think like competitors
• Use frameworks and checklists to avoid emotional decision-making

6. The Role of Ego in Scaling

Ego blocks learning and adaptability. Great leaders:

• Admit when they are wrong
• Change direction quickly
• Focus on outcomes, not being right

7. Self-Awareness is the Foundation

If performance or culture is off, look in the mirror first. Leadership is a learnable skill, not an innate trait.

8. AI vs Human Thinking

A powerful contrast:

• Mike warns against outsourcing thinking to AI
• Anita leans into human connection and simplicity

The risk: 👉 Losing "organisational knowledge" and becoming indistinguishable from competitors

💡 The One Key Thing

Scaling your business means scaling your leadership capacity first.

🔥 Key Takeaway Quote

"Your job isn't to be right. Your job is to move people."

📌 About Smart90

If you're tired of ending the week busy but no further forward, Smart90 might be for you. It's a simple 90-day execution rhythm with an AI alignment check that keeps your daily focus tied to what actually matters. 👉 Try it free at Smart90.co.uk

Hi there and welcome back to another edition of ScaleUp Radio, the podcast brought to you by Smart90, inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences.

I'm Kevin Brent and in today's episode I'm joined by Michael Moorhouse, a leadership expert and advisor who works with scaleup businesses to align their strategy, systems, and people for high performance.

In this episode, Michael shares practical frameworks to help you break through one of the biggest scaling barriers — founder dependency. We explore how to move from building a team of helpers to developing real leaders, how to make better decisions under pressure using simple but powerful frameworks, and why over-reliance on AI could actually be weakening your competitive edge.

One standout insight from the conversation is this: your job as a leader isn't to be right — it's to move people. That shift alone can completely change how your business grows.

If you're tired of ending the week busy but no further forward, Smart90 might be for you. It's a simple 90-day execution rhythm with an AI alignment check that keeps your daily focus tied to what actually matters. Try it free at Smart90.co.uk

Make sure you don't miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts - and why not give us a follow.

For now, continue listening for the full discussion with Michael.

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin here:

[email protected]

Kevin's Book Is Here!

Drawing on BizSmart's own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

Michael can be found here:

https://moorhousegroup.com/

Resources:

The Expectation Effect by David Robson - https://uk.bookshop.org/p/books/the-expectation-effect-how-your-mindset-can-transform-your-life-david-robson/6418446?ean=9781838853303&next=t

Simply Put by Ben Guttmann - https://uk.bookshop.org/p/books/simply-put-why-clear-messages-win-and-how-to-design-them-ben-guttmann/7509635?ean=9781523004683&next=t

Tools from Michael:

Critical Thinking & Decision-Making Tool

This tool provides a simple, practical way to improve decision quality by bringing structure to how you think. It helps clarify what decision is actually being made, separates facts from assumptions, and walks through options and tradeoffs so you can move forward with greater clarity and intention.

To request the tool, visit the website contact form and enter "Tools" in the subject line.

Operating Conditions Tool

This tool helps identify the underlying conditions influencing performance, including cognitive load, clarity, environment, and stress. It surfaces where friction is present and where conditions are either supporting or undermining effective execution, so you can make targeted adjustments that actually improve how work gets done.

To request the tools, visit the website contact form (https://moorhousegroup.com/contact) and enter "Tools" in the message body.

Note: We will send them the tools, but they will not be added to any marketing lists. When we send the email out, within the body of the email there will be an option to subscribe, but that will be their choice.

Hi there and welcome back to another edition of ScaleUp Radio, the podcast brought to you by Smart90, inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences.

I'm Kevin Brent and in today's episode I'm joined by Anita Čavrag, a leadership expert who specialises in helping founders overcome burnout and build high-performing, engaged teams.

In this episode, Anita shares practical frameworks to help you make the critical shift from operator to leader — and why failing to do so is one of the biggest hidden barriers to scaling a business. We also explore how burnout at the top impacts the entire organisation, and what you can do to create psychological safety so your team can truly perform.

One standout insight from the conversation is this: leadership isn't about doing more — it's about becoming someone your business no longer depends on.

If you're tired of ending the week busy but no further forward, Smart90 might be for you. It's a simple 90-day execution rhythm with an AI alignment check that keeps your daily focus tied to what actually matters. Try it free at Smart90.co.uk

Make sure you don't miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts - and why not give us a follow.

For now, continue listening for the full discussion with Anita.

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin here:

[email protected]

Kevin's Book Is Here!

Drawing on BizSmart's own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

Anita can be found here:

https://www.linkedin.com/in/anita-cavrag-career-coach/

https://www.fireflycareer.com/

Downloadable Resource - https://www.fireflycareer.com/5-deadly-habits

Resources:

The Inventing Organisations by Frederic Lalouix - https://www.reinventingorganizations.com/-

What's really stopping your business from scaling; poor decisions or poor execution?

In this ScaleUp Radio Shorts episode, Kevin and Louise distil expert insights from two leading advisors working at the heart of scaleup challenges.

Drawing on conversations with Lis Hubert and Diane Mentzer, this episode brings together practical frameworks to help founders cut through overwhelm, make better decisions, and build the operational capability required to execute effectively.

This episode is produced with the aid of AI to help surface the most valuable insights and make them easier to apply.

💡 Practical Insights for ScaleUp Leaders

1. Busyness Is a Decision Problem

Feeling constantly busy is often a symptom of unclear priorities.

Lis Hubert highlights that overwhelm comes from failing to decide:

• What matters most
• What gets deprioritised

Framework: "Now, Next, Later" Evaluate initiatives based on:

• Business impact
• Customer impact
• Available resources

This creates clarity and removes emotional bias from decision-making.

2. Stop Doing Everything; Start Making Trade-Offs

Scaling requires saying no.

A key discipline for founders is moving ideas into the "Later" category with confidence; without guilt or second-guessing.

Practical tip: Set milestones early to avoid the sunk cost trap. If something isn't working, stop.

3. Execution Breaks When Operations Lag Behind Growth

Diane Mentzer's race car analogy is clear:

A powerful engine with weak tyres will crash.

In business terms:

• Sales and marketing = engine
• Operations = tyres

If your delivery can't keep up with growth, scaling will fail.

4. You Don't Need More Ideas; You Need Better Alignment

Many founders operate as "idea generators", constantly introducing new initiatives.

The challenge isn't creativity; it's execution.

Solution:

• Build operational leadership (COO / integrator role)
• Create structure and follow-through
• Align vision with delivery

5. The CEO–COO Relationship Is a Scaling Multiplier

Misalignment between leadership roles creates friction, confusion, and cost.

Key principles:

• CEOs focus on vision and direction
• COOs focus on execution and delivery

Practical communication framework:

• Start with the outcome
• Summarise key points
• Provide detail only when needed

6. Miscommunication Is Costing You More Than You Think

Leadership misalignment isn't just frustrating; it's expensive.

Poor communication can result in:

• Lost productivity
• Rework
• Delayed decisions

In some cases, this equates to weeks of lost payroll each year.

7. Delegation Requires Letting Go Properly

Delegation fails when responsibility is handed over without authority.

A powerful framework discussed:

Write down your fears. Then share them with your leadership team.

This creates:

• Clear expectations
• Defined boundaries
• True ownership

🎯 Standout Message

Scaling isn't about doing more; it's about deciding better and executing through others.

🎯 The One Key Thing

If you don't choose what to stop, your business will choose for you; through overwhelm.

⚡ Smart90

If you're tired of ending the week busy but no further forward, Smart90 might be for you. It's a simple 90-day execution rhythm with an AI alignment check that keeps your daily focus tied to what actually matters. Try it free at Smart90.co.uk

NOTE: This episode is AI generated

Welcome back to another edition of ScaleUp Radio, the podcast brought to you by Smart90, inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences.

I'm Kevin Brent and in today's episode I'm joined by Lis Hubert, founder of CX by Design, who helps leaders make smarter, more intentional decisions using customer evidence.

Now, if you've ever felt like you and your team are incredibly busy but not actually moving forward, this episode is going to hit home. Lis shares how that busyness is often a symptom of decisions not being made, and how introducing customer insight into the process can completely change the outcome.

We break the conversation into three parts. First, we explore Lis's business, her model, and where she is on her scaleup journey. Second, we dive into the real challenges of scaling and her perspective on decision-making, including her thoughts on the ScaleUp Challenges Report. And third, we wrap up with some quickfire questions.

One standout message from this episode is this: busyness is often just a sign that we haven't made the hard decisions yet.

If you're tired of ending the week busy but no further forward, Smart90 might be for you. It's a simple 90-day execution rhythm with an AI alignment check that keeps your daily focus tied to what actually matters. Try it free at Smart90.co.uk

Make sure you don't miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts - and why not give us a follow.

For now, continue listening for the full discussion with Lis.

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin here:

[email protected]

Kevin's Book Is Here!

Drawing on BizSmart's own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

Lis can be found here:

[email protected]

https://www.linkedin.com/in/lishubert/

Resources:

Now-Next-Later Framework - https://cxby.design/category/blog/now-next-later-framework-prioritize-goals/

Will It Make The Boat Go Faster? by Ben Hunt-Davis - https://uk.bookshop.org/p/books/will-it-make-the-boat-go-faster-olympic-winning-strategies-for-everyday-success-second-edition-ben-hunt-davis/8decd943d78e6f35?ean=9781838592967&next=t

The Prediction Machine by A. Agrawal - https://uk.bookshop.org/p/books/prediction-machines-the-simple-economics-of-artificial-intelligence-a-agrawal/3557233?ean=9781633695672&next=t

The 48 Laws of Power by Robert Greene - https://uk.bookshop.org/p/books/the-48-laws-of-power-robert-greene/7310383?ean=9781861972781&next=t

Claude - https://claude.ai/

Google Gemini - https://gemini.google.com/app

ChatGPT - https://chatgpt.com/

Fathom Notetaker - https://www.fathom.ai/