Many people starting to sell their knowledge online have a big misconception that "delivering content" is fun while "marketing and selling" are bad, and they rather don't do it. In this episode, we debunk the myths about having to be pushy to get sales and explain how content delivery, marketing and selling go hand in hand - and everything really is about helping the clients.

In this episode, Petter Erik and Maria dive deep into what makes webinars a very effective tool for selling knowledge online. They discuss how they started doing webinars, how the market has evolved and share best practices to create your own webinar and use it to fill your courses and programs in 2021.

Many knowledge business owners "are" their own product, the face of the business, the main teacher and the person their clients want to listen to and learn from. In this episode, Maria and Petter Erik discuss how you, as an infopreneur, can scale your business and help more people without working crazy hours.