All entrepreneurs know that it is not easy to get a lead and a potential customer’s email address. And, it could be even harder to make use of that email address to generate a sale for your business.
So, the first challenge you need to get through to reach that goal is making the recipient open your email. It’s a simple logic that they need to open your email first in order to convert for anything later.
This screams the importance of email open rate. This metric is something that everyone wants to increase but usually struggle to.
Lucky for you, we’ve shared some tips on that in this video with Adrian Savage, the email marketing expert and Founder of Deliverability Dashboard.