Intro

How can a podiatrist stuck at $600K in production scale to $1M without seeing more patients? In this episode of Podiatry Practice Mastery, I coach Kentston Cripe through batching routine care, rethinking pricing, and adding profitable cash services in his (podiatry care) practice.

Batching routine nail care into single-day clinics
Why increasing patient volume isn’t always the answer
How to confidently price and sell custom orthotics
Structuring and selling shockwave as a 6-session package
Using reviews to attract more new patients and build trust
When and how to opt out of low-paying insurance plans

If you want to grow your (podiatry care) practice without burning out on volume, this episode offers clear strategies on batching, cash services, pricing, and patient communication that directly increase profitability.

[00:22] Breaking down daily schedule and patient volume limits
[02:17] Confronting the challenge of 50% routine nail care
[03:20] Transitioning to “Toenail Tuesday” or batched CNC clinics
[06:14] Nail trimming and callus care: covered vs. cash pay
[10:28] The mindset shift to confidently charging patients
[12:05] Choosing between radial and focused shockwave devices
[15:17] Why offering only full 6-session shockwave plans works
[18:12] Using free trial sessions to build confidence and testimonials
[18:41] Opting out of low-paying insurance plans with courage
[20:13] Pricing orthotics: why higher is better and how to anchor value
[23:40] Avoiding OTC orthotics to keep focus on high-value services
[26:27] Review systems: why automation is essential for growth

👉 Listen now to learn how to restructure your schedule, raise your cash service game, and build a thriving podiatry care practice that scales beyond $1M without adding more patient volume!

What You’ll Learn in This EpisodeWhy You Should ListenKey Topics Covered