Hey there! I'm Michelle Kline, host of the DogCo Secrets Podcast and founder of DogCo Launch. This episode is part of our Scaling Series, where I break down the phases of growth for pet care companies. Today we’re diving into the $200K–$300K revenue stage. This is such an exciting time in your business, but it comes with new challenges around structure, team management, admin systems, and focus.

If you’ve ever felt stuck in the whirlwind of scheduling, admin, or hiring, this one is for you. I’ll share the biggest risks I see in this stage and practical steps you can take to keep scaling sustainably while avoiding burnout.

👉 And don’t forget, the DogCo Business Summit is happening September 26–28 in Winston-Salem, NC, and online. This is the premier event for pet care business owners ready to grow with confidence. We only have digital tickets left - but it's going to be amazing! Grab yours at: http://dogcosummit.com

✨ Key Takeaways
• The temptation to stay in the field is your first bottleneck
• Building admin support is no longer optional; it is necessary
• SOPs and standardized training protect your business and your team
• Losing focus at this stage is one of the biggest risks
• Safety incidents increase with volume, so systems must come first
• Data-driven marketing creates a predictable lead flow

⏰ Timestamps
0:00 – Welcome and Scaling Series recap
1:00 – The tough $100K–$200K season and what comes next
2:35 – The $200K–$300K stage explained
3:48 – Why stepping out of the field is the first real bottleneck
5:02 – Transitioning into admin leadership
6:22 – The need for structure and SOPs as teams grow
8:10 – Hustling for leads and managing team size
10:45 – The risks of losing focus too early
12:20 – Safety considerations as volume increases
15:00 – Hiring admin and training a trainer for your team
20:00 – Building data-driven lead flow and predictability
24:30 – Closing reflections and invitation to connect

🚨 Final Call: DogCo Summit is Almost Here! 🚨
September 26–28: only digital tickets left. Walk away with strategies to grow your pet care business with confidence. http://dogcosummit.com

🎧 Also listen on:
Apple Podcasts | Spotify | Google Podcasts | YouTube